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+2 2 votes

Why Does Corporate Social Networking Fail?

by Dave Allen on 07/19/2008 11:27 3 comments , 195 views
Categories: Facebook, Web Strategy, Media 2.0, Google, Public Relations, Social Software, Marketing, Web 2.0, Blogs, About Social Media Collective, Blogging, Social Networking
Tags: ford+corporate social media, ford+social media adoption, best practices+social media

Q. How do we reach these young people? A. You don’t, you wait for them to invite you

The social media folks and their blogs have been buzzing lately over a story that seems to have come from Deloitte but perhaps was more widely circulated by the WSJ. Josh Catone at Sitepoint drilled down further into the story from where it got picked up by Marshall Kirkpatrick on ReadWriteWeb.

Both Josh and Marshall have great points and their posts are a goo...

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+1 1 vote

Measuring Engagement and Marketing ROI, Part 2

by Augie Ray on 07/20/2008 00:20 0 comments , 88 views
Categories: Facebook, Twitter, Web Usage, Web Strategy, Advertising, Communities, Social Bookmarking, Mobile, Tools, Marketing, Web 2.0, Blogs, Blogging, Social Networking, Social Media

Yesterday on this blog, we began an exploration of how to measure engagement and ascertain marketing ROI. The limitations of Exposure and Action Tallies were reviewed, and we ended with a brief summary of Transaction Metrics, which work well for direct response programs but aren't an option for marketing efforts that lack an immediate purchase or other call to action. For these sorts of marketing programs, different engagement measurements must...

0 0 votes

How Long Can “Ad Supported” Last?

by Nick ONeill on 07/19/2008 20:19 0 comments , 73 views
Categories: Facebook, Social Software, Blogs, Social Networking, Social Media

I got in an interesting conversation earlier this week while at a dinner with Sarah Lacy and a number of active D.C. technology participants. At one point in the conversation we began discussing the concept of “ad supported” businesses. If you hang out in the internet entrepreneur circles, you can’t talk to five [...]

0 0 votes

Go Scott Monty!

by Jake McKee on 07/19/2008 17:44 0 comments , 64 views

Genius social media guy, Scott Monty has taken the plunge and joined Ford as their in-house social media guru. Adweek has the details (and a good article around big brands starting to step into this realm): When it comes to social media, Ford is an admitted neophyte. It dipped its toe in the water with its [...]

0 0 votes

BlogHer 08: The Next Evolution of Media

by John Bell on 07/19/2008 17:41 0 comments , 70 views
Categories: Web Strategy, Communities, Marketing
Tags: gender marketing online, gender media, gender social media, online marketing women, gender marketing+roi

My money is on BlogHer as a driving force in the evolution of media and advertising towards a new definition of "engagement." Because they walk in with an deep and genuine respect for content creators and readers from all walks...

+1 1 vote

Weekly Roundup: 7 Culture Blogs Worth Reading

by Ari Herzog on 07/19/2008 17:24 0 comments , 70 views
Categories: Media 2.0, Communities, Web 2.0
Tags: arts+blogging, culture+blogs

Last week, I published a list of 10 blogs worth reading.

This week, I continue the weekly roundup with 7 blog articles published this week that forced me to question or smile about some element in society or culture:

Before anyone else, a special shout out to Catherine Lawson, a writer of bold advice for business success, who recognizes the importance of saying thank you. In this case, she thanked 131 bloggers with links to their blogs, includ...

+1 1 vote

A Grand Social Experiment called Sun Microsystems

by Randy Hamilton on 07/19/2008 13:34 0 comments , 145 views
Categories: Video Blogging, Social Software, Enterprise Software, Marketing, Web 2.0
Tags: social engineering, social technology, sun microsystemssun+roi, sun+layoffs

I recently picked this up off of a Yahoo message board… “Sun has now fallen into the mid-cap category… Next week we could be looking at a small cap stock. Then the lights will be turned out and the yellow tape will wrap the Sun campus. Sun does not control their destiny any longer. The street has decided for them. The nightmare is near an end.” What this person is referring to is the fact that Sun Microsystems just last w...

0 0 votes

Jason Calacanis' Retirement Could Save Newspaper

by Jason Kintzler on 07/19/2008 13:03 0 comments , 155 views
Categories: Newspapers, Media 2.0, Public Relations, Blogging, Social Media
Tags: journalism, social, pitchengine, egoblogging, calacanis

A couple of weeks ago Jason Calacanis announced he was retiring from blogging. This, from a guy who many consider the catalyst to professional blogging. In his follow up email (re-posted here by TechCrunch), Jason details his reasoning and shares some insight into why he prefers the 'more intimate' approach.

As you can imagine, there were plenty of critics who cried, "publicity stunt" and others who felt inspired by his change in direction. I ....

+1 1 vote

MyVenturePad 2.0

by Jerry Bowles on 07/19/2008 11:17 0 comments , 84 views

If you haven't taken a look at our MyVenturePad community for awhile you should run over and check it out. We're redesigned the site and refocused the content around issues that smaller businesses run into when they reach the second, or growth, stage of development. We've also added several new categories--social enterprise, green business, globalization, business transformation and dealmakers. If you write about these, or any of our other ...

+2 2 votes

Is It Yours or Theirs?

by JDeragon on 07/19/2008 07:49 0 comments , 124 views
Categories: Twitter, Web Usage, Web Strategy, Advertising, Media 2.0, Social Media & Politics, Social Bookmarking, Video Blogging, Tools, Public Relations, Marketing, Companies, Web 2.0, Blogs, Web Office, Blogging, Social Networking, Social Media
Tags: relationship economy, social networks, social media, socialutions, social consultants

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Everybody seems to like attention. Getting attention comes from many different activities, some good and some bad. Sales, Marketing and PR for businesses is all about getting and keeping your markets attention. After all if you don't have the attention of your market it means someone else does.

Traffic to your web site, social network, blog etc. reflects to some degree your ability to get peoples attention. Once you have people’s atten...

+1 1 vote

Measuring Engagement and Marketing ROI, Part 1

by Augie Ray on 07/19/2008 01:22 0 comments , 162 views
Categories: Facebook, Twitter, Web Usage, Web Strategy, Advertising, Communities, Social Bookmarking, Mobile, Tools, Marketing, Web 2.0, Blogs, Blogging, Social Networking, Social Media
Tags: experiential marketing, consumer engagement+metrics, consumer engagement+roi

Kim, a reader of this blog, shared some comments about marketing ROI and got me to thinking about this complex and challenging topic. I blame her for this lengthy but hopefully thought-provoking overview of marketers' quest to quantify engagement and ROI. Your input on this two-part blog post would be greatly appreciated!

There's a lot of buzz in marketing about the challenge of measuring consumer engagement and ascertaining ROI, and for good rea...

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+8 8 votes

Online Business Communities - Who's Winning? Who's Losing

by Jerry Bowles on 07/18/2008 12:14 3 comments , 249 views
Categories: Advertising, Communities
Tags: online communities, social media, communities

Over the past couple of years, several giant corporations have launched online business communities aimed at engaging small business owners and managers through a conversational social media approach. Before I go further I should tell you that I am not a totally neutral observer on this matter; my company, Social Media Today LLC, built and manages MyVenturePad, a business community targeted to growth companies, with the support of SAP...

+6 6 votes

Bad Medicine: Edelman's Monitoring Techniques

by Adam Metz on 07/16/2008 20:26 0 comments , 255 views
Categories: Public Relations, Marketing, Social Networking, Social Media
Tags: social media+roi, social media metrics+edelman, rubel+transparency

Simon Collister, a few weeks back, posted that Edelman gave a seminar at their New Media Academic Summit 2008 on Social Media Measurement a few weeks ago. It looked like the $300 million global firm had finally laid down some hard-core social media assessment numbers. I was all ready to pour myself a Makers and write a tearful apology to Steve Rubel for all of the barbs I've sent his way over the last year.

When I read it on Collister's blog...

+5 5 votes

Why I Won't Make A Viral Video for You

by Scott Monty on 07/16/2008 05:43 1 comment , 244 views
Categories: Web Strategy, Video Blogging, Marketing, Social Media
Tags: viral video, viral marketing+roi

This is something of a public service announcement. I can't tell you how many times I've heard clients/companies say "we'd like you to make a viral video for us." As Greg Verdino would say, "I think I just threw up in my mouth a little."

People, people. It just doesn't work that way. You can't will something to be viral, any more than you can tell an author to go write a bestseller, a director to direct a blockbuster, or an 8 year-old to be a maj...

+3 3 votes

Social Media Is The Responsibility Of Public Relations

by Jason Falls on 07/18/2008 05:29 0 comments , 208 views
Categories: Twitter, Advertising, Video Blogging, Tools, Public Relations, Marketing, Social Networking, Social Media
Tags: social media+roi, social media+differentiation, social+marketing mix

A question I’m asked with increasing frequency at various meetings, conferences and gatherings is, “Where exactly should social media fall in the organizational structure?” It’s not an easy question to answer as different organizations have different strengths, weaknesses and established silos of discipline. The answer becomes even harder when my own honest answer is somewhat [...]

+3 3 votes

Do You "Need" A Social Media Campaign?

by JDeragon on 07/14/2008 09:41 1 comment , 498 views
Categories: Web Strategy, Social Media
Tags: social media+campaign, socialutions(tm)

Your client or employer asks if you could provide them an assessment of how effective are they using social media and related technology. They ask "Do you have a check sheet of tools we should use?" How would you respond?

We asked that similar question to a consulting firm who asked for our help in launching a "Social Media Campaign" for one of their clients. Our question was "Have you done an assessment of your clients needs?" Their response.....

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