Lee White is quickly becoming my favorite Social Media Today blogger because he summarizes so easily and clearly the big conversations going on in tech land. In
this post, he refers back to a post by Dion Hinchcliffe about
"Enterprise 2.0, the increasingly popular discussion of using Web 2.0 platforms in the workplace".
"Dion Hinchcliffe has just posted State of the Enterprise 2.0. Absolutely worth reading. He reviews the lessons learned in the Enterprise 2.0 world in the past 12 months since Andrew McAfee proposed this definition. Hinchcliffe provides 7 specific lessons learned: - Lesson #1: Enterprise 2.0 is going to happen in your organization with you or without you.
- Lesson #2: Effective Enterprise 2.0 seems to involve more than just blogs and wikis.
- Lesson #3: Enterprise 2.0 is more a state of mind than a product you can purchase.
- Lesson #4: Most businesses still need to educate their workers on the techniques and best practices of Enterprise 2.0 and social media.
- Lesson #5: The benefits of Enterprise 2.0 can be dramatic, but only builds steadily over time.
- Lesson #6: Enterprise 2.0 doesn’t seem to put older IT systems out of business.
- Lesson #7: Your organization will begin to change in new ways because of Enterprise 2.0. Be ready."
Andrew Lang jokingly said at an ASAE presentation I was at last week that associations are always ten years behind. I think he meant basically that non-profits are ten years behind for-profits in taking advantage of - and finding in the first place - innovative ways of doing business and making money. Which I am sure is true, since the mission-driven purpose of every association is to further the profession and benefit our members, or vice versa, or both equally, first, and while everyone worries about revenues, we also like to think we have a higher purpose.
But clearly, as all of us association bloggers are saying, the new ways of doing business through Enterprise 2.0 are not ones we can ignore, because it's all happening with or without us.
Associations are the oldest social networks, are they not?
We need to get to Associations 2.0.
http://feeds.feedburner.com/~r/DiaryOfAReluctantBl...