Paul’s writing a book, and he’s devoting a chapter to hands-on techniques for finding influencers online. It isn’t as simple as it sounds. Google indexes only a small percentage of online content and no search engine taps in to all the features of the various photo-sharing and social network sites. This week, Paul talks about what he learned conducting influencer searches on behalf of a mythical Quebec resort. Step one: master advanced search. It will save you a load of time. Learn how read tags. And understand that del.icio.us is actually a very powerful influencer search engine.

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