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+1 1 vote

Measuring Engagement and Marketing ROI, Part 2

by Augie Ray on 07/20/2008 00:20   0 comments , 88 views
Categories: Facebook, Twitter, Web Usage, Web Strategy, Advertising, Communities, Social Bookmarking, Mobile, Tools, Marketing, Web 2.0, Blogs, Blogging, Social Networking, Social Media

Yesterday on this blog, we began an exploration of how to measure engagement and ascertain marketing ROI. The limitations of Exposure and Action Tallies were reviewed, and we ended with a brief summary of Transaction Metrics, which work well for direct response programs but aren't an option for marketing efforts that lack an immediate purchase or other call to action. For these sorts of marketing programs, different engagement measurements must...

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0 0 votes

How Long Can “Ad Supported” Last?

by Nick ONeill on 07/19/2008 20:19   0 comments , 73 views
Categories: Facebook, Social Software, Blogs, Social Networking, Social Media
I got in an interesting conversation earlier this week while at a dinner with Sarah Lacy and a number of active D.C. technology participants. At one point in the conversation we began discussing the concept of “ad supported” businesses. If you hang out in the internet entrepreneur circles, you can’t talk to five [...]
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Go Scott Monty!

by Jake McKee on 07/19/2008 17:44   0 comments , 64 views
Genius social media guy, Scott Monty has taken the plunge and joined Ford as their in-house social media guru. Adweek has the details (and a good article around big brands starting to step into this realm): When it comes to social media, Ford is an admitted neophyte. It dipped its toe in the water with its [...]
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BlogHer 08: The Next Evolution of Media

by John Bell on 07/19/2008 17:41   0 comments , 70 views
Categories: Web Strategy, Communities, Marketing
Tags: gender marketing online, gender media, gender social media, online marketing women, gender marketing+roi
My money is on BlogHer as a driving force in the evolution of media and advertising towards a new definition of "engagement." Because they walk in with an deep and genuine respect for content creators and readers from all walks...
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+1 1 vote

Weekly Roundup: 7 Culture Blogs Worth Reading

by Ari Herzog on 07/19/2008 17:24   0 comments , 70 views
Categories: Media 2.0, Communities, Web 2.0
Tags: arts+blogging, culture+blogs
Last week, I published a list of 10 blogs worth reading.

This week, I continue the weekly roundup with 7 blog articles published this week that forced me to question or smile about some element in society or culture:
  1. Before anyone else, a special shout out to Catherine Lawson, a writer of bold advice for business success, who recognizes the importance of saying thank you. In this case, she thanked 131 bloggers with links to their blogs, includ...
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+1 1 vote

A Grand Social Experiment called Sun Microsystems

by Randy Hamilton on 07/19/2008 13:34   0 comments , 145 views
Categories: Video Blogging, Social Software, Enterprise Software, Marketing, Web 2.0
Tags: social engineering, social technology, sun microsystemssun+roi, sun+layoffs

I recently picked this up off of a Yahoo message board…  “Sun has now fallen into the mid-cap category… Next week we could be looking at a small cap stock. Then the lights will be turned out and the yellow tape will wrap the Sun campus.  Sun does not control their destiny any longer. The street has decided for them. The nightmare is near an end.”   What this person is referring to is the fact that Sun Microsystems just last w...

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0 0 votes

Jason Calacanis' Retirement Could Save Newspaper

by Jason Kintzler on 07/19/2008 13:03   0 comments , 155 views
Categories: Newspapers, Media 2.0, Public Relations, Blogging, Social Media
Tags: journalism, social, pitchengine, egoblogging, calacanis
A couple of weeks ago Jason Calacanis announced he was retiring from blogging. This, from a guy who many consider the catalyst to professional blogging. In his follow up email (re-posted here by TechCrunch), Jason details his reasoning and shares some insight into why he prefers the 'more intimate' approach.

As you can imagine, there were plenty of critics who cried, "publicity stunt" and others who felt inspired by his change in direction. I ....

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+2 2 votes

Why Does Corporate Social Networking Fail?

by Dave Allen on 07/19/2008 11:27   3 comments , 195 views
Categories: Facebook, Web Strategy, Media 2.0, Google, Public Relations, Social Software, Marketing, Web 2.0, Blogs, About Social Media Collective, Blogging, Social Networking
Tags: ford+corporate social media, ford+social media adoption, best practices+social media

Social Media Advertising
Q. How do we reach these young people? A. You don’t, you wait for them to invite you

The social media folks and their blogs have been buzzing lately over a story that seems to have come from Deloitte but perhaps was more widely circulated by the WSJ. Josh Catone at Sitepoint drilled down further into the story from where it got picked up by Marshall Kirkpatrick on ReadWriteWeb.

Both Josh and Marshall have great points and their posts are a goo...

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+1 1 vote

MyVenturePad 2.0

by Jerry Bowles on 07/19/2008 11:17   0 comments , 84 views
If you haven't taken a look at our MyVenturePad community for awhile you should run over and check it out.  We're redesigned the site and refocused the content around  issues that smaller businesses run into when they reach the second, or growth, stage of development.   We've also added several new categories--social enterprise, green business, globalization, business transformation and dealmakers.  If you write about these, or any of our other ...
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+2 2 votes

Is It Yours or Theirs?

by JDeragon on 07/19/2008 07:49   0 comments , 124 views
Categories: Twitter, Web Usage, Web Strategy, Advertising, Media 2.0, Social Media & Politics, Social Bookmarking, Video Blogging, Tools, Public Relations, Marketing, Companies, Web 2.0, Blogs, Web Office, Blogging, Social Networking, Social Media
Tags: relationship economy, social networks, social media, socialutions, social consultants
Everybody seems to like attention. Getting attention comes from many different activities, some good and some bad. Sales, Marketing and PR for businesses is all about getting and keeping your markets attention. After all if you don't have the attention of your market it means someone else does.

Traffic to your web site, social network, blog etc. reflects to some degree your ability to get peoples attention. Once you have people’s atten...

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