With the importance of content in online marketing, many businesses are hard pressed to come up with original articles, blog posts, videos, images, presentations, etc on a regular basis. There’s a myth that once you publish something, that all who matter will see it. That’s simply not true.
Does less than 100% or even 50% market reach for marketing content mean a blog or web site should republish exact duplicates at every opportunity? Of course not. Repurposing content probably isn’t substantially “green” either, but as marketing messages are made unique for distinct audiences, content can be repurposed or customized from one format to another or be updated to deliver value to a different distribution channel. Here are 5 of many ways companies can repurpose content for marketing purposes in ways that are efficient and meet the needs of target audiences.
1. Turn Powerpoint decks into articles/blog posts and vice versa. Companies that leverage public speaking involving PowerPoint presentations can leverage the research and content created for the presentation as a compliment or inspiration for supporting materials.
For example, a single PowerPoint presentation can literally be ...
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