All Posts by social commerce Keyword

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How Social Commerce leads to Advocacy Based Marketing (ABM)

by Paul Dunay on 08/04/2009 07:45   0 comments , 1406 views
Categories: Social Customer, Marketing
Tags: social commerce
Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website.

So what you say?

Facebook Connect provides 4 very important features:

1) Trusted Authentication – meaning it uses your Facebook account to authenticate your profile
2) Real Identity – meaning it taps into your real identity information from anywhere on the web
3) Access to your Friends – meaning it allows you to stay connected to your friends anywhere Facebook Connect is offered
4) Dynamic Privacy – meaning your privacy settings travel with you to external sites using Facebook connect

What this all means is that as eCommerce sites start to implement Facebook Connect and some already are – you will be able to access your profile and create conversations with your friends around an individual purchase!

Example – Lets say you would like to buy the new iPhone 3Gs – you look the Apple Store and see they have implemented Facebook Connect (again this is just an example). You see several of your friends are online ... read more >>
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+1 1 vote

What Will Make You Stick?

by JDeragon on 07/27/2008 10:54   0 comments , 686 views
Categories: Advertising, Media 2.0, Politics, Public Relations, Social Software, Marketing, Blogging, Social Networks
Tags: relationship economy, social media, social commerce, socialutions, stickiness

Social network operators are constantly trying to add “stickiness” to their networks aimed at bring users back frequently. They understand the bell curve of user knowledge, experience and understanding or lack of understanding.

Vying for our attention, and those of our friends, they strategize on partnerships, new technology, content and marketing tactics to create the differential that they think will create user stickness..

It kind of remin... read more >>

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0 0 votes

Facebook Connect + Payments = Social Commerce

by Nick ONeill on 07/25/2008 20:28   0 comments , 794 views
Categories: Social Software, Social Networks
Tags: social advertising, social commerce, online payments platforms

Today, Dave McClure wrote a post suggesting that the unlaunched Facebook payments platform in conjunction with Facebook Connect is the future of social commerce. I agree and I’ve also suggested that with Facebook Connect, the Social Ads service could also be extended to the rest of the web. Regardless of reports to the contrary, most of us were hoping that Facebook would reveal their payments platform at f8 on Wednesday.

Unfortunately that di..... read more >>

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0 0 votes

Why Business Blogs Fail: Part 2

by JDeragon on 07/15/2008 15:33   0 comments , 695 views
Categories: Surveys & Research, Strategy, Media 2.0, Politics, Communities, Public Relations, Social Software, Marketing, Collaboration, Social Networks
Tags: relationship economy, social media, social commerce, socialutions (tm), why blogs fail, business social

Given that “social business practices” are a new dynamic with little history there is little to point to as best practices. However, beyond the “technical tools and know how” there is a baseline of truisms for relational and communications issues fundamental to successful business practices…relations.

Now that “people” have been empowered by all this “social stuff” and the internet is accelerating the old truisms into the spot light. The ...

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+1 1 vote

Surround the Village?

by JDeragon on 07/02/2008 06:23   0 comments , 623 views
Categories: Surveys & Research, Strategy, Media 2.0, Politics, Public Relations, Social Software, Marketing, Collaboration, Social Networks
Tags: relationship economy, social media, social commerce, socialutions

The puzzle is a picture of a fully integrated and connected world through all mediums of communications, internet,wireless and television.

The convergence of the three will produce new behavioral dynamics for individuals and businesses alike. These dynamics will usher in new transactions and the new economy. Those on the fringes will see it coming and prepare ...

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+1 1 vote

Which Perspective Works for You?

by JDeragon on 05/13/2008 05:54   0 comments , 791 views
Categories: Surveys & Research, Strategy, Advertising, Media 2.0, Politics, Communities, Video, Social Software, Marketing, Blogging, Social Networks
Tags: relationship economy, disruption, social networks, social commerce, customer centric thinking, cultural change, systemic change, comcast, socialutions
Which perspective works for you?There is clearly a divide between businesses who understand the “shifts” happening and those that don’t. Whether a Fortune 500 or a small business owner the divides in understanding will separate the winners from the losers.

Consider These Conversations

Tim Leberecht writes: “In a panel on “Business Innovations that are Changing the World,” Google Chairman and CEO Eric Schmidt said: “Let’s not forget that the fundamental goal of any cor... read more >>

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+3 7 votes

Socialutions: What About Results?

by JDeragon on 05/11/2008 07:18   0 comments , 1267 views
Categories: Advertising, Media 2.0, Public Relations, Marketing, Collaboration, Blogging, Social Networks
Tags: relationship economy, disruption, social networks, social commerce, customer centric thinking, cultural change, socialutions

Ethics

Often we hear business leaders ask about the value gained from all the social computing tools and activities. Many look at social web initiatives as marketing tools while others consider it a means of communicating with various stakeholders.

Socialutions looks at advanced social computing tools holistically as a means which facilitates operational improvements and breakthrough strategies across all elements of any business.

Eve...

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+2 2 votes

Is There Passion in Business?

by JDeragon on 05/09/2008 09:17   0 comments , 1330 views
Categories: Surveys & Research, Strategy, Advertising, Media 2.0, Politics, Communities, Public Relations, Social Software, Marketing, Collaboration, Blogging, Social Networks
Tags: relationship economy, disruption, social networks, social commerce, customer centric thinking, cultural change, systemic change, comcast, socialutions

As brands and people flock to the web the rate of change grows exponentially on a daily basis. From the Big courting Mergers and Acquisitions to the little creating new applications, new communities and new ideas, the conversations are swelling like rivers.

This collective attraction is creating a passion for the future, the next BIG thing and new ways to connect, collaborate, converse about anything and everything. The key word here is ...

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+4 4 votes

Morgan Stanley Comments on Web 2.0

by JDeragon on 05/07/2008 09:38   0 comments , 802 views
Categories: Advertising, Media 2.0, Communities, Social Software, Marketing, Blogging, Social Networks
Tags: relationship economy, social commerce, seo, customer centric thinking, monetization+social web


Mary Meeker, of Morgan Stanley, overview of the internet economy from the Web 2.0 summit is up. The big coming trends were online advertising growth (of course), local momentum and video monetization.

From the transcription on Oreilly:

If we look at the five most highly capitalized Internet companies of the world; Google, Yahoo, eBay, Yahoo Japan and Amazon.com, their market value today is 46 percent higher than it was at the march 2000... read more >>
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+2 6 votes

Is It We The Peoples?

by JDeragon on 05/06/2008 01:11   1 comment , 779 views
Categories: Surveys & Research, Strategy, Advertising, Media 2.0, Politics, Communities, Video, Public Relations, Social Software, Marketing, Blogging, Social Networks
Tags: relationship economy, disruption, social networks, social commerce, customer centric thinking, cultural change, systemic change, comcast, socialutions

The construct of our virtual community has people learning to unite around common causes, topics and the conversations abound.

History has shown a pattern of power shifts fueled by conversations united, focused and pointed at specific desires for change voiced by the collective peoples.

 Today the web is enabling a stronger unification of voices whose...

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