It’s tough to have a business conversation these days without someone mentioning social media and its impact on business.
Many of us that work within the confines of social computing are too often distracted by all the technology around us. We tend to assume that everyone knows why they should have an internal social network or how an external community can drive sales reach. Here’s a big news flash folks – it’s still very early and most of us, like it or not, are figuring out all this stuff together.
If you’re still allowed to travel and have attended any recent social media or interactive marketing conferences, you’ve probably heard the cries and seen the blank stares.
“We think our marketing group needs a Wiki but we’re not sure”
”Our VP said we need a community platform and he thinks we should start an initiative ASAP”
”The CEO says he’s tired of hearing about Facebook and says we should do social networking internally.”
The problem with quotes above is there’s no specific objective tied to any of them. While more sophisticated users can quickly spell out how to apply a wiki to the way they work, others are continua... read more >>