All Posts

Consumers and Marketers

The majority of marketing studies tend to focus on either the consumer or producer side of the equation, essentially only telling half of the story.[read more]

I Can Haz Marketing?

A high-volume content space, requires a high-volume method. Whether you’re using a mentions alerts system, or a follow/unfollow system such as Manageflitter, or a third party app, you are going the automation way. And a dose of automation with the right level of observation is healthy.[read more]

How much for this?

According to a 2012 Survey by IZEA, Social Media Sponsorships are increasingly being used by brands and marketers to reach out to influencers. Here are some takeaways from this report.[read more]

A new study looks at both consumers and marketing executives in consumer product industries in order to analyze the effectiveness of different marketing channels. The study finds some initially striking information about purchasing decisions and preferred marketing channels.[read more]

Marketers are trying to take the easy route to personalization, mainly through “personalized” mass email blasts, and customers are seeing right through it. When asked “what frustrates you most about companies’ use of online communications,” 80% replied “too many unwanted email messages.”[read more]

nstagram is still in its infancy, despite its massive network of users. Perhaps the future will enable brands to advertise directly on the network, reaching far more users than their followers. But before the ads, brands have a real chance to boost awareness and ROI. Most of them opt for remaining active, and engaged, while those with financial power take the fast way.[read more]

Democratisation requires differentiation to stand out, and in this saturated landscape, how does a brand differentiate itself from it’s competition? What is that difference that makes all the difference?[read more]

Improve Your Content Marketing

High-quality content marketing is required to succeed in today’s competitive business world. Whether you are a large corporation, a small or big business, an educational institution or a non-profit organization.[read more]

Buying Facebook Likes?

You might have come across some services that offer to provide you with hundreds or even thousands of Facebook ‘Likes’, and for anyone new to Facebook with just a handful of fans, this can seem like a very tempting offer.[read more]

Social Early Bird

By far, the best online marketing strategy is being able to seize a new opportunity before any of your competitors have a clue what’s going on. But it’s not just about setting yourself up to be the early bird.[read more]

A few years ago, I began to experience an annoying occurrence when visiting local bookstores in Grand Rapids. Professionally dressed individuals, who were total strangers, began approaching me randomly and striking up conversations. I wouldn't have minded the conversation so much, if it hadn't been for what followed.[read more]

As a successful small business owner, you most likely have an active Twitter account and are consistently putting out great content (and if you are a little behind on the twitterverse, here’s some handy tips to help you along the way). However, you may not always be getting as many retweets as your amazing content is worthy of.[read more]

A person has an idea for a research project. They then record a video explaining their idea. WellSpringboard then post this video to the site, give it a funding goal and then promote the idea via their social media channels. Once enough people have funded the project, it is then opened up to researchers who apply to carry out the research.[read more]

Socially Stephanie to the rescue!

This week, SMT's social media advice columnist helps a broke and bookless author-to-be in Brooklyn. Agents and publishers love it when an author has a good online presence (and following) in place before the debut book is even sold, but what's the best way to create one? Socially Stephanie weighs in.[read more]

Mark Phibbs, VP Marketing EMEA at Adobe

Even in the ad world content plays an important role. 68% of UK users responded that ads should tell a unique story which mentioned John Lewis and Guiness as good examples. One of the main ingredients should be the humour factor of the story. Funny is the driver for happiness, and outplaces “sexy” ads.[read more]

Facebook is going to simplify their ad unit offerings. As part of that effort, Facebook is pulling the plug on it’s Sponsored results and focusing on the rollout of the Graph Search feature.[read more]

Every body is on the content band wagon. Businesses daunted by the prospect of social media are nowing having to recognise that search marketing is converging with social and this needs to fueled by a healthy flow of quality content.[read more]

We seem to be in an odd place in the evolution of Facebook where it seems to want to be everything to everyone. Remember Facebook, nobody wants to be a Jack of all trades and a master of none.[read more]

Influencers is the new buzzword in digital marketing, and everyone preaches about building relationships with online influencers but no one shares tips for how to do so. Today I’m going to change that.[read more]

Disruption! It’s everywhere. I live in Silicon Valley where many say that the terms disrupt and disruption have become buzzwords. Pundits believe that the word is losing its promise and impact through the acts and examples of entrepreneurs and businesses that misuse the word to describe intentions rather than associating it with a desired or natural effect.[read more]