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April 16, 2009 by Alexis MONS

Qu'est-ce que c'est que la crise si ce n'est la remise en question crue et douloureuse des anciennes certitudes, des anciens modèles ? Et le fait est que celle dans laquelle nous sommes appuie vraiment très fort là où ça fait mal. J'ai souvenir de ces vastes débats sur les nouveaux modèles de ceci ou...[read more]

Questionnement sur le code déontologique des journalistes membre de la FPJQ

April 16, 2009 by Michelle Blanc

Dans le code de déontologie des journalistes membres de la FPJQ (Fédération Professionelle des Journalistes du Québec) on peut lire : 2. Valeurs fondamentales du journalismeLes journalistes basent leur travail sur des valeurs fondamentales telles que l'esprit critique qui leur impose de douter mé...[read more]

The Twitter stampede continues (and Facebook dominates in Europe)

April 15, 2009 by Dirk Singer

From Comscore, Twitter now has 9.3 million US users, a growth of 131% in one month. Worldwide figures are out at the end of the month, but based on this, a good guess is of a global user base of 20+ million. Facebook no.1 in 11/17 European countries At the same time, Comscore released research showing that the ubiquitous Facebook is...[read more]

Community creation : workshop needs and wants, and run a pilot

April 15, 2009 by John Tropea

Last month I posted about some high-level questions about introducing Community of Practice (CoPs) to a team, see Team-based communities are about change, commitment and tasks. The crux of that post is that communities need work, leaders need to understand it's about creating conditions for behaviours to adapt to a new way. Even if...[read more]

SEO & Social Media Roadmap

April 15, 2009 by Lee Odden

Despite company marketing budgets on hold or in a state of ambiguity, businesses are scrambling over social media, trying to figure out how to boost sales and keep the customers they have.  SEO is an online marketing tactic that's been tried and true for well over 10 years and is still earning its stripes in the marketing mix....[read more]

Shooting From The Lip, Just In Time Sales Call Planning

April 15, 2009 by Dave Brock

I love hanging out with sales people. Most of the sales people I've met are very bright, personable, and very fast on their feet. All of those are characteristics of great sales people. They also represent a critical weakness. They make us sloppy or in the pressure of time, we tend not to prepare, relying on our experience and ability...[read more]

Sales Territory Strategy

April 15, 2009 by Kathleen Steffey

Sales Coach, Jeremy J Ulmer, was asked on the following question: “You’ve been given a new sales territory.  How do you “attack” it to produce huge results?”  I was asked on the following question: “You’ve been given a new sales territory.  How do you “attack” it to produce huge results?” ...[read more]

Twitter Conference | TWTRCON SF 09

April 15, 2009 by Andrew Long

Twitter Conference | TWTRCON SF 09: Claims to be the first conference looking at Twitter as a business platform. Speakers include: Guy Kawasaki, Dave McClure, Steve Rubel, MC hammer, and more Tags: news twitter conference [read more]

Cocktail de glaces, comme c'est original !

April 15, 2009 by Dom Manou

Il y a peu, alors que nous jouions les sportives e-connes aux Arcs, Lamia nous demande si ça nous brancherait pas de recevoir des glaces afin de réaliser un cocktail non alcoolisé ?N'écoutant que notre talent culinaire fort développé, nous avons acquiescé.J'avoue que nous ne savions...[read more]

Réalité augmentée dans 20Minutes

April 15, 2009 by Mickael Guillois

Demain, procurez-vous la version papier du journal 20 Minutes. En dernière de couv., vous pourrez expérimenter avec votre webcam une campagne qui fait appel à la technique de la "réalité augmentée"…[read more]

How to do a Better Job of Project Collaboration Using a Wiki

April 15, 2009 by Stewart Mader

A reader of Jack Vinson's blog asked the following question about how to help students do a better job of collaboration using a wiki: [I am working on a Senior Design* course in chemical engineering.] We have encouraged the students to post their work on wikis created for each project. The quality of these postings is generally not...[read more]

Secrets of the top Marketing and Social Media blogs

April 15, 2009 by Mack Collier

I often have people ask me what it takes to have a 'top' blog. Instead of just rattling off my opinions, I decided to scan the Top 25 Marketing and Social Media blogs, and see if there were any common characteristics among them. Here's what I found that these blogs are doing to be so successful:1 - They publish new posts often -...[read more]

A Lesson in Why Sales Training Fails

April 15, 2009 by Paul McCord

A friend of mine is the Executive Vice President of Sales for a company that sells into the oil and gas industry.  His sales team is dispersed over a large section of the US and Europe and consists of dozens of experienced professional salespeople.  For me, as a sales trainer, this would be a prime prospect-except my friend,...[read more]

What Type of Blogger Are You?

April 15, 2009 by Jack Humphrey

Just got done reading an excellent post by Skellie entitled “5 Content Strategies That Top Bloggers Use + 3 Things That Set Them Apart” It is an excellent run down on the types of posts and content development strategies the top bloggers use.  I especially like the pros and cons of each. My take, and personal preference...[read more]

Should you have a social media department? Corporate blogging news digest

April 15, 2009 by Daryl Pereira

Should you ensconce all your social media buffs into one team? Geoff Livingston wrote a great post against this siloization (is that a real word?) claiming that social media can touch every part of the organization and so doesn't deserve to be hived off in a special unit (normally within marketing or communications). He makes the point...[read more]

Business Isn't Personal

April 15, 2009 by John Jantsch

This content from: Duct Tape Marketing Business Isn't Personal I'm going to express an opinion that might not be shared by all in this current social media world. There's a thread going around in small business about something called personal branding and, while I think it has merit and can certainly give some people a leg up on the...[read more]

Twitter- Higher Volume, Different Approach

April 15, 2009 by Dave Fleet

Plenty of people have written recently about the recent influx of people to Twitter and how this is changing their perception of the service. I've given my take on it - essentially, that Twitter is what you make it -  if you don't like what you see, change it. Still, the fact remains that with additional numbers of people using the...[read more]

Studie: Twitter bei deutschen Jugendlichen unpopulär

April 15, 2009 by Martin Meyer-Gossner

Sie lieben Facebook, MySpace oder studiVZ - aber Twitter läuft bei der Web 2.0 Bewegung den Jugendlichen noch hinterher. Dies zeigt eine aktuelle Studie aus Deutschland hinsichtlich neuer Trends bei der Webnutzung von Jugendlichen. Die Nutzung von Social Networks und Instant Messenger-Software steht im Vordergrund. Eine aktuelle Online-...[read more]

The Agency Side of Business: Lee Odden, Top Rank

April 15, 2009 by Valeria Maltoni

Hiring an agency today can be a daunting task. There are so many out there - how do you know which one is a right fit for your needs? This series was hatched when I wrote if I were an agency today. That's when I set out to discover notable agency blogs. Among the many practitioners I met in the last couple of years, a few stand out for...[read more]

May I market for you?

April 15, 2009 by Greg Verdino

Complete this sentence: I work in marketing for _________. Unless you're a smart ass and thought something like "I work in marketing for the money and the honeys," you probably filled the blank with the name of your company, the brand you represent or the category your product falls into. I'd wager you didn't fill the blank with "...[read more]