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Any form of marketing that relies on or draws from editorial content is considered content marketing. It has always existed, although what it’s called and the tactics around it have matured over time. Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales.[read more]

The moniker “social business” will disappear over the next 24 months. However, the concepts underlying social business will provide the foundation for good business strategy. The new abilities to take social, mobile, cloud and Big Data will converge to create new opportunities. The result - social business is just good business strategy.[read more]

With all of these mistakes by Microsoft (intentional or not) Sony reps must be sitting in their offices with giant grins on their faces. At E3 recently, Sony fully unveiled the PS4 and all of its features. Guess what? Sony’s PS4 has no used game restrictions, no restrictions on game-sharing, has a degree of backward compatibility, has generally better hardware, is $100 cheaper, is region-free, and will be able to play online or offline, without any form of DRM whatsoever.[read more]

While most businesses understand the need for good, shareable content, they don’t always have the budget to support in-house creatives and copywriters. The good news is, all you need is a good content strategy and a system for collecting and sharing it.[read more]

My recommendation if you are using WordPress is to go for WPTouch Pro as a start point to get mobile. For faster loading and customised look go you can use our solution – see details here or providers like MoFuse if you want to do it yourself.[read more]

Much like Twitter is now being used by television studios and networks as a barometer for success, how consumers talk about and share with their social graph about marketers will increasingly become the indicator of success.[read more]

Have you ever watched a presenter futz around with clicking on a hyperlink, waiting for a video to load, or apologizing because the internet connection in the space is too slow? Or worse, realized that there is no internet so their awesome video remains a figment of your imagination? That doesn't have to happen to you.[read more]

When our clients are struggling, we typically see that there’s a gap in a key dependency of their overall marketing. A successful inbound marketing strategy may not include brand marketing, outreach or community development – but it’s largely dependent upon them.[read more]

Is it just me, or is Facebook incapable of original ideas? As I think back through the history of the most popular social network (and website) on the planet, every "new" change that I can think of which they have installed involves someone else's ideas. The only original changes which jump to mind are the never-ending additions and subtractions to their mostly controversial privacy policies.[read more]

A couple of days ago, I was lamenting to my friend Abbie Fink that Spin Sucks grew only 29 percent in 2012. She rolled her eyes at me as I was finishing my statement. “Only 29 percent,” she said. I see her point, but we grew more than 1,000 percent in 2009, 292 percent in 2010, and 194 percent in 2011.[read more]

While it may be a threat to the consumer's autonomy, marketers may see Google's evolution of search as an opportunity. It seems as thought the digital sphere is becoming more and more integrated with the physical, tangible world that we walk around in all day.[read more]

One of the ways to ensure that real fans are making use of your promotions is to have them install an application. You can develop a Facebook application that lets users join the promotion in an interactive and engaging way. Since this adds an action to the process of participating, it filters the crowd coming through.[read more]

Last year, the person beside you and the one you look at the mirror every day spent 3 hours and 7 minutes online for social media on a daily basis. As the popularity of social networks and online media increase, the average person’s time online increases.[read more]

Just 42% of employee thought their managers took the ideas they produced and championed them to senior management, which was a stark contrast to the 75% of managers who believed they did this very well.[read more]

Many businesses make the mistake of neglecting usability. Usability is critical for the success of any website and should never be overlooked. Good usability can improve the performance of your website and increase your chances of success. It can also boost sales and revenue for your business.[read more]

Potentially, the addition of the hashtag could extend a business’ hold on customers to a significant degree and allow them the chance to be found by a whole range of new potential customers. It’s not all plain sailing and there are a number of risks involved too and care has to be taken.[read more]

You’re creating an abundance of highly valuable social media content for your business’ blog, Facebook page, Twitter profile, Pinterest boards, and YouTube channel. However, your audience just doesn’t seem to be engaging with it. They’re not liking, commenting, sharing, pinning, or re-blogging any of it. It’s amazing content, so what gives?[read more]

Consumers and Marketers

The majority of marketing studies tend to focus on either the consumer or producer side of the equation, essentially only telling half of the story.[read more]

I Can Haz Marketing?

A high-volume content space, requires a high-volume method. Whether you’re using a mentions alerts system, or a follow/unfollow system such as Manageflitter, or a third party app, you are going the automation way. And a dose of automation with the right level of observation is healthy.[read more]

How much for this?

According to a 2012 Survey by IZEA, Social Media Sponsorships are increasingly being used by brands and marketers to reach out to influencers. Here are some takeaways from this report.[read more]