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Instagram for Small Businesses: Your New Best Friend

April 15, 2014 by Stephanie Jones

Instagram.

Instagram is possibly the new lifeblood of social media platforms for small businesses. Is that overdramatic? Whether you’re brand spanking new to the world of Instagram or have found yourself unsure of how to manage your account, here are some tips to turn you into a small business Instagram marketing guru.[read more]

How to Use Social Analytics to Improve Your Performance

April 15, 2014 by Steve Rayson

Social analytics.

Insight from social media analytics is a secret weapon for marketers. We take a look at how social analytics can give you the competitive edge in your marketing. Big data is very much in vogue these days and social media networks are some of the largest sources of big data. There are literally billions of posts, interactions and shares which you can analyze.[read more]

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The Social Media Strategy I Followed Throughout the Year

April 15, 2014 by Isra Garcia
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My personal social media strategy. (Photo: Jonathan Barker)

I think that discovering the balance between generating initiatives that can be leveraged by the social web, the scalability of any idea (or business) and the creation of communication and marketing channels is just around the corner. You’ll be able to impact the world in this way, through work that matters and through work that’s waiting to be done.[read more]

Overcoming the 7 Greatest Content Marketing Challenges of 2014

April 15, 2014 by Chad Pollitt

Content marketing planner

Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers really caught my attention.[read more]

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Emerging Applications of Social Data for Business

April 15, 2014 by Rick Delgado

Social data for business.

Social media data holds many advantages for businesses. Companies can leverage it to make more accurate comparisons with their competition. It can also improve business performance by decreasing the amount of time needed to collect and access important data, freeing up more time and resources to run more effective campaigns.[read more]

Meet Heartbleed: The Huge New Security Flaw for Secure Websites

April 15, 2014 by Jared Howe

Heartbleed.

Have you heard of Heartbleed? This is a big deal if you care about your online security, as attackers can steal your website login information as well as other sensitive information like any credit card information exchanged with an online retailer website like Amazon and others. What can you do? Keep reading.[read more]

Keep Cyber-Safe: 2 Tips to Protect Your Online Identity

April 15, 2014 by Natascha Thomson

Protect your online identity.

I generally try to do some "house keeping" at the beginning of each year but, of course, it pays to implement the tips below whenever you get to it. Cyber security, or rather the lack thereof, is one of the main threats of our time. Here two simple tips that could make the difference.[read more]

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Multi-Screen Engagement: Marketing Across Devices [WEBINAR REPLAY]

April 15, 2014 by Amelia Smith

Studies show that a television is no longer the only place that consumers are getting their entertainment. Computers, tablets, and smartphones are all able to air your favorite shows—and the ads that go with them. This combination of multiple screens into the consumer experience is transforming how people develop devotion to certain...[read more]

Paying for Facebook

April 15, 2014 by Sue Cockburn
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Paying for Facebook.

If you want to reach your Facebook fans, you’re going to have to spend money. Many businesses are prepared to spend money to build their fan base, yet balk at the idea of paying to get their posts into the newsfeed of their fans. But, if you’re not prepared to spend money, you should question the value of your business being on Facebook.[read more]

5 Ways to Take Advantage of Twitter's New Layout

April 15, 2014 by Sharmin Kent

Twitter’s new layout.

Tweets that are shared often now get more page real estate and appear larger on a Twitter account’s timeline. Brands looking to attract more retweets and keep users on their pages need to optimize their tweets for maximum tweetability. But how? Pay attention to what your followers are tweeting about, and use those key words.[read more]

Collaborative Marketing Without the Risk

April 15, 2014 by Jennifer O'Reilly

Collaborative marketing / shutterstock

We seem to have gotten used to a distributed way of business — where marketing, especially social media marketing doesn’t happen in one place. As wonderful as collaborating in this manner is, many of us haven’t paid attention to the risky behaviors that could cause hiccups in our process.[read more]

5 Ways Small Businesses Can Make a Big Impact on Social Media

April 15, 2014 by Stephanie Jones

small business owners and social media

Whether it’s a lack of time, budget or know-how, keeping your small business off of social media might just be the missing puzzle piece to a profitable year. It’s time to fix it! Here are five actionable ways small businesses can make a big impact on social media.[read more]

Improving Content by Breaking Your Addiction to Links

April 15, 2014 by Matthew Peneycad

Break that link addiction

Links are good. They let us – well – link to longer format content that we’ve curated from the web or spent time and effort to create ourselves. We know how often they’re clicked, where they’re clicked, the origin of their click, and more. All valuable intel. This said, I think we all might be a little addicted to our blue-underlined friends.[read more]

A Social Butterfly's Guide to Social Media

April 15, 2014 by Wendy Baird

Social butterfly on social media. 

For extroverts, being social is usually effortless. It can also be distracting and time consuming which leads to oversharing and missed connections. For those who tend to be more extroverted, here are some tips to help you prioritize your social actions.[read more]

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R.I.P. LinkedIn Company Page Products Tab: What To Do Next

April 15, 2014 by Steven Shattuck
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LinkedIn company page products tab.

Recently, LinkedIn announced that it would be removing the Products & Services tab from all LinkedIn Company Pages effective April 14, 2014. The response to this change has been mostly negative from marketers who have invested heavily in the feature. As is the case with most social network features, change is the norm and not the exception.[read more]

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Four Reasons to Not Outsource Your Social to Agencies

April 15, 2014 by Lola Olson

Who's in charge of your social media?

Agencies can do a lot for businesses, including using their collective expertise in social networks to advise businesses on the best practices for approaching marketing. But an agency should never completely take over your social media presence for the following reasons.[read more]

5 of the Best Examples For Optimizing Your Social Media Profiles

April 15, 2014 by Julia McCoy
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Your social profiles.

According to Search Engine Watch, elements such as branded headers and profile photos, continuity between social media platforms, and linking to your main site are key in optimizing your profile. While it is important to have these features on your profile, you need to make sure it is engaging, creative, witty, or sassy, as well as informative.[read more]

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The Jason Falls School of Social Media Success: Meet the Man

April 14, 2014 by Chris Syme

Jason Falls.

When you think of the top social media marketing minds of today, Jason Falls is one of the top names on that list. Founder of Social Media Explorer, Jason shares his exclusive expertise and advice on where social media is going and what you need to do to get there.[read more]

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The Big Brand Theory: Arby's Is Listening

April 14, 2014 by Ric Dragon
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The Big Brand Theory column.

Arby's engagement with Pharrell Williams went a long way in illustrating the value of social media within the organization. While the tweet and Pharrell's response might have been a wonderful bit of serendipity helped along by good social listening, Arby's follow-up was also considered effective.[read more]

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To the Brand Behind Me in the SERPs on Google

April 14, 2014 by Chad Pollitt

Matt Cutt's zombie movie.

Dear Brand Behind Me in the SERPs (search engine results pages) on Google. You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hardship.[read more]

 
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