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"Creativity in 140 Characters" - Guy Yalif and Internet Week New York

May 21, 2013 by Adam Chapman
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As of today, Twitter sees 200 million plus monthly active users globally, and 120 million plus active mobile users monthly. Together they’re tweeting a billion tweets every two and a half days, but Guy Yalif, Head of Global Product Marketing at Twitter, said it’s the kinds of tweets that matter, not the volume.[read more]

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Yahoo! Makes Flickr Awesome Again

May 21, 2013 by Tammy Kahn Fennell
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I've always liked that Marissa Mayer. After Monday's news about the Tumblr acquisition and promising not to "screw it up," she posts on the new Yahoo! owned Tumblr to release the news of a major Flickr revamp, stating that they've made strides to make Flickr awesome again. So, what can you expect from the new Flickr?[read more]

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The Final Countdown: Social Media and the Return of Arrested Development

May 21, 2013 by Michelle Lynn
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All those emails, petitions, fansites, and even banana baskets played a role in bringing back the show by helping Netflix quantify the size of Arrested Development fandom. Netflix has wowed with its marketing campaign, a flurry of tricks (sorry, Gob: illusions) that blur the line between reality and the show.[read more]

IBM's Super Computer Watson Enters the Realm of Customer Engagement [VIDEO]

May 21, 2013 by Brian Vellmure
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IBM plans to launch the Watson Engagement Advisor, aimed at helping organizations provide better customer service and product recommendations in real time at scale. The same technology that once outsmarted humans to win Jeopardy and has recently been used to diagnose cancer will now be used to help organizations sense and respond in real time.[read more]

What's Next for Tumblr?

May 21, 2013 by Marc Meyer
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Tumblr users are passionate and are worried about what will happen to their platform. Is that passion enough to keep their pages safe from being “Yahoo’ed?” If the deal goes down, Tumblr as you and I once knew it, may be done. Though the spin is that Yahoo will not screw it up.[read more]

The Economic Impact of Artificial Intelligence [INFOGRAPHIC]

May 21, 2013 by Brian Wallace
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Baxter is a humanoid robot that is designed to work safely alongside people on factory production lines. It can be trained in less than 30 minutes by applying common sense and by adapting to the environment.[read more]

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What Would Happen If Every Employee Had Admin Access to the Corporate Social Media Accounts?

May 21, 2013 by Steven Shattuck
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For most small B2C establishments, particularly brick-and-mortar retail and dining, social media presents a challenge in terms of authenticity, timeliness and scale. Casey at the pizza place is able to capture pure moments as they happen and deliver them to his online audience, such as a toddler enjoying a slice while wearing a Superman cape.[read more]

The State of Digital Content [INFOGRAPHIC]

May 21, 2013 by Gary Fox
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As more sites have now added share buttons and integrated social media it has become easier to share content socially than ever before. In February 2010, people preferred to share content via email but now sharing content via email has decreased from 93.3% in 2010 to 53.3% in February 2013.[read more]

Prescriptive Analytics in Social Media: Optimize Your Processes

May 21, 2013 by Dr. Angela Hausman
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Many businesses face problems that require them to optimize their processes given constraints faced. Prescriptive analytics help you allocate scares resources, optimize market outcomes or limit risks.[read more]

Want to Increase Website Conversion? Fix These 5 Problems

May 21, 2013 by Jacey Gulden
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Consumers, aided by social, mobile and internet technologies, are expecting more from the brands with whom they choose to do business. They are beginning to define a brand mostly, if not solely, by its online presence. To offer value and increase website conversion, make sure you fix these any or all of these five elements if they are broken.[read more]

Worst Kept Secret on LinkedIn

May 21, 2013 by Alex Woodward
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Linkedin can be used to search for and find almost every professional business person in the Western World. But Linkedin hides those people who are not closely connected to you and uses this fact as way to get you to upgrade to paid-for accounts. But there is a way around this.[read more]

How a Content Delivery Network (CDN) Can Help SEO

May 21, 2013 by Amanda DiSilvestro
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In the end, CDNs are all about load time and reaching a larger audience. It’s less expensive than any other option if you’re hoping to become a company with a global audience, and getting started will only take you about ten minutes.[read more]

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What Does the Social Shake-Up Mean to Cox Communications?

May 21, 2013 by Paul Dunay
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Adam Naide, Social Media & Digital Marketing Lead at Cox Communications

I had a chance to sit down with Adam Naide, Social Media & Digital Marketing Lead at Cox Communications to discuss some of the topics that you will see at the Social Shake-Up Conference where Adam will be speaking. The following is a transcript of that conversation.[read more]

Pinterest Adds Products, Recipes and Movies

May 21, 2013 by Mike Allton
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Now, when looking at a product pin, pinners will see pricing and availability, and where to buy that product. Pinterest is calling these "rich pins" and has already worked with a number of retailers to provide these useful ones.[read more]

Social News Audiences are Growing Across All Ages

May 21, 2013 by Tatiana Aders
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Even though the highest growth is happening with young adults, the Baby Boomer generation is also consuming news on social media in growing numbers. Mary Madden reports that “While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”[read more]

How to Use the New Flickr for Search

May 21, 2013 by Mike Allton
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The entire Flickr site has received a beautiful overhaul. The new interface puts even more emphasis on great images and keeps the site controls and information in the trending flat colors and graphics. I expect that the new Yahoo design, when finally released, will be similar.[read more]

6 Rules of Marketing Strategy for the Digital Age

May 21, 2013 by Syed Noman Ali
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While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication. Since your customers are interacting with you through electronic media, they need to be able to see the human side of the interaction to trust you and do business with you.[read more]

12 Ways to Delight Your Social Media Community & Audiences

May 21, 2013 by Pam Moore
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The most important thing you can do to better delight everyone who comes in contact with your brand is to listen to them. Listen with a goal to understand, not just think about the next thing you can shout back at them. Bottom line, listen more than you talk.[read more]

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Will Yahoo Use Tumblr to Get Its Mojo Back, or Just Ruin It?

May 21, 2013 by Alex Baker
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Yahoo & Tumblr: good luck / shutterstock

The $1 billion dollar purchase of Tumblr by Yahoo appears to be in line with many of the moves Yahoo has made since Marissa Mayer took over as CEO last year. Since then, Yahoo has been looking to cover up a few grey hairs and reconnect with the coveted 18-24 year old demographic.[read more]

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The Big Brand Theory: How the Mayo Clinic Became the Gold Standard for Social Media in Healthcare

May 20, 2013 by joan justice
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When asked what was the biggest lesson learned at Mayo, Lee answered, “The biggest lesson is that there is really no substitute for valuable content. Patients want in-depth great content. Interaction is important, but really, you need great content.”[read more]

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