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SMToolbox: Grow Your Google Plus Engagement with Steady Demand

April 13, 2014 by Steve Rayson

Data is great, but insights that allow you to improve your performance are much more valuable. This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus.[read more]

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SMToolbox: Improve Your Influencer Marketing with Twtrland

April 6, 2014 by Steve Rayson
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Companies in North America spend around $250m a year on influencer marketing according to InNetwork. This week in SMToolbox we take a look at Twtrland and examine how its social search tools can help you improve your influencer marketing.[read more]

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SMToolbox: Tips and Tools for Mastering Google Plus from Martin Shervington

March 30, 2014 by Steve Rayson
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As Google+ has over 300m active users (and growing), I am always keen to learn how I can use the platform more effectively. In the SMToolbox this week, we turn to Google+ expert Martin Shervington as he shares his top tips and tools for mastering Google+.[read more]

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SMToolbox: Create Insights with Social Analytics from Zuum

March 23, 2014 by Steve Rayson

In social media we have no shortage of data; our key challenge is to understand the data and to create insights that will help us improve what we do. This week in the SMToolbox, we take a look at Zuum and how their social content strategy tool can provide actionable insights for social media marketers.[read more]

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SMToolbox: Gain a Competitive Edge with Insights from Rival IQ

March 16, 2014 by Steve Rayson
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Tracking competitor activity is a key part of any competitive strategy. However, keeping track of such activity, especially over different social media channels, can be complex and time consuming. This week in SMToolbox, we take a look at how Rival IQ helps you gain an edge by helping you understand your competitive landscape.[read more]

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SMToolbox: Getting the Most Out of HootSuite - An Expert's View

March 9, 2014 by Steve Rayson

If you are in social media, you will be aware of Hootsuite. It is arguably the most widely used social media management tool globally, with over 8 million users. This week in the SMToolbox, Hootsuite guru Mike Allton gives us his take on Hootsuite's popularity, and shares his top tips and favorite Hootsuite apps.[read more]

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SMToolbox: Monitor the Conversations That Matter with Brandwatch Social Analytics

March 3, 2014 by Steve Rayson
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Social media monitoring is a key task for all organizations, whether big or small. How do you monitor conversations that are important to your business? This week in the SMToolbox, we take a look at how Brandwatch can help you monitor, listen and engage in the conversations that matter.[read more]

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SMToolbox: Manage Your Social Media with Sprout Social

February 24, 2014 by Steve Rayson
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This week in the SMToolbox, we take a look at the popular social media management platform Sprout Social. Managing relationships with customers across teams and across multiple social networks is a complex task. Can Sprout Social help lighten the load and improve engagement?[read more]

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Marketing Technology and 5 Key Challenges for Marketers: Robert Rose Interview

February 18, 2014 by Steve Rayson

A special mid-week edition of SMToolbox! Robert Rose is the Chief Strategist for the Content Marketing Institute and is also a Senior Contributing Analyst for the Digital Clarity Group. I caught up with him recently to get his views on the marketing technology market and to explore the key challenges facing marketers.[read more]

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SMToolbox: Free Twitter Monitoring and Search Tools

February 17, 2014 by Steve Rayson
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This week in the SMToolbox we review some of the best free Twitter monitoring tools. Whether you are monitoring a brand or a topic area, these tools will ensure you know the trending content, the key influencers, current discussions and the latest industry news.[read more]

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SMToolbox: Improve Your Twitter Insights with Twitonomy

February 10, 2014 by Steve Rayson
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SMToolbox

How well do you use Twitter? Twitonomy is a Twitter analytics tool that provides simple yet powerful insights and features that help you monitor, manage, track and optimize your activities on Twitter. Twitonomy also allows you to monitor and analyze your competitors.[read more]

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SMToolbox: Be More Effective on Google+ with CircleCount

February 3, 2014 by Steve Rayson
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SMToolbox

How effectively do you use Google+? CircleCount is on a mission to help you better understand Google+ and your performance on the network. This week in the Social Media Toolbox we take a look at why you should be using Google+, and how CircleCount can help you use the platform more effectively.[read more]

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SMToolbox: Understanding the Changing Landscape of Social Media Marketing Tools

January 27, 2014 by Steve Rayson
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Introducting SMToolbox

The social media tools landscape is changing rapidly. To help inform and guide you through this landscape, my new weekly SMToolbox column will provide regular market updates and independent reviews of social media tools. We begin with an overview of the market and the changes taking place.[read more]

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Free Social Media Tools For Journalists

January 19, 2014 by Steve Rayson
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Social Media Tools and Journalists

According to a recent survey by Cision, published in November 2013, 96% of journalists use social media on a daily basis. The importance of social media is reflected in the fact 42% of journalists said they would not be able to carry out their work without social media.[read more]

Author Rank: Check Your Authority With New Virante Tool

December 23, 2013 by Steve Rayson
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Check Your Authority

The authority of an author will be an important element in determining content value in the new semantic web. While there is no Google author rank as yet, Virante and Mark Traphagen have introduced their own Author Rank tool to help assess author authority and value.[read more]

5 Ways Oktopost Can Improve Your LinkedIn Marketing

December 3, 2013 by Steve Rayson
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Oktopost and LinkedIn

Managing your presence on LinkedIn, engaging across various groups and tracking engagement can be a complex and time consuming task. Oktopost is a social media management platform developed for B2B marketers with a focus on LinkedIn. Here, we explore five ways it can improve your marketing.[read more]

Six Essential Twitter Searches For Marketing Professionals Using Topsy

September 22, 2013 by Steve Rayson

Topsy has indexed every tweet since the first one in 2006. The database is free to search and is a powerful tool for marketers. This article explores six essential searches that allow marketers to track their brand on Twitter, to see how content is being shared, who is sharing, the key influencers and the sentiment over time.[read more]

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Free Tools to Track the Secrets of Social Shares

September 4, 2013 by Steve Rayson
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How do you track social shares?

One of the key features of the modern semantic web is the social sharing of content, which takes various forms such as likes, plus ones, shares, social bookmarking and commenting. This article reviews the best free tools for tracking social shares, influencers and networks, including shares on Twitter, Google+ and LinkedIn.[read more]

 
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