The Social Data Deluge: How to Convert Customer Data into Useful Predictions? | Webinar Replay
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Through today's technology, your business likely has increasing access to information about how customers and potential ones behave, especially online - consuming media, interacting with friends, indicating interest in products, and of course making purchases. Needless to say, this data is a source of competitive advantage that your group, large or small, can and should leverage to predict future behavior and better position yourself in the marketplace.
The challenge, for many businesses, is in lacking the tools, know-how, and resources (time, for example) to turn this data avalanche into clear, actionable decisions on a day-to-day basis. Once you've found the data you know matters, where can you turn for analysis, and how can you put trust in your interpretations? Join as we discuss what data analysis means to all parts of your business planning and practical execution. Our panel will answer your questions and explore:
- What customer information is valuable to the business leader and where can it be found?
- What is data analysis and how does one know if it’s true and helpful?
- What can be predicted and what cannot be?
- Do customers react to their positions as data generators?
About the Panel:
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.
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Social Media Today