» Read about our brand and business model Social Media Today LLC presents the Web’s best thinkers on business and public policy. We launched our company in 2007 with the goal of connecting leading experts across a variety of business conversations. As traditional media went digital, and the Internet went social, we realized the huge potential for social media platforms to facilitate direct communication among customers, their employees, and experts from academia, corporations and government.
Four years later, we’ve proven that editorially independent, online communities are the cornerstone of B2B social media. The Social Media Today network hosts analysis and debate on the following topics:
In addition to our regular blog coverage, we also produce webinars, e-books, moderated Tweet chats and other forms of digital content. Our rapidly-growing network currently includes more than 1,800 bloggers and 100,000 registered members. Our sites currently attract about 700,000 monthly visits, growing by double digits every month. We’ve received several awards and the praise of old media stalwarts like The New York Times.
Hear CEO Robin Carey talk about Social Media Today:
Advertising and Sponsorship
Our sponsorship offerings are designed to establish your company's thought leadership and create measurable buzz while generating contacts and sales leads. In addition to site sponsorship opportunities, we offer campaign-level programs that leverage a model we call "meta-conversation." These programs include:
Surveys of our members
Branded "sub" communities
White papers developed with leading bloggers
Blogs by sponsor executives
Hosted video programs
Podcasts of leading bloggers and other “influentials”
In developing our content assets, we make use of our site networks and the extended blogger networks we have developed for our sites for continued syndication and conversation. These assets will help your company or client connect to bloggers, to your customers and your prospects… and we will help measure those results.
You can find details about sponsorship and advertising in our media kit.
What We've Done
Our current sponsors include some of the world's leading corporations. We’d be delighted to talk you about how you can create a successful, purpose-built BtoB community for your organization.
Oracle CRM wins award for TheCustomerCollective, launched by SMT with Starcom. Read it now »
Forbes.com interviews Robin Carey about Social Media Today and our other communities. Watch it now »
The New York Times Dot Earth blog calls The Energy Collective "is a valuable aggregator of views on one of the prime challenges of our time." Read more »
The Case for Third Party Online Communities by Johnathan Salem Baskin. Read it here »
Business Owner's Toolkit interview with CEO, Robin Carey. Listen now »
Robin Carey talks with Small Business Trends about what makes our communities what they are. Read it here »
"The success of the Social Media Today is due to their team's relentless pursuit of client value using the newest social media tools. Their ability to innovate a business model over two years ago, when most pundits said that social media had little or no business value, is truly remarkable and has stood the test not only of time, but of the most rigid standards for success." - Don Bulmer, VP, Global Communications, SAP AG
"Social Media Today is the smart leader for insight about where media, marketing and technology are now and where they are going." - Paul Greenberg, author of CRM at the Speed of Light
"This has given us the platform to have a deeper relationship with our customers and has helped them better serve their customers." - Alana Zamora, Director, North America Advertising, Oracle Corporation
About CEO Robin Carey
In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their customers, and equally importantly, their customers’ trusted influencers. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Towers, the Street and the Hill.
SocialMediaToday.com was the first platform, and quickly became one of the leading communities for journalists and marketers looking to exchange information on this brave new world of social media. It was soon followed by theenergycollective.com, which has become a leading aggregator of international energy experts. Other platforms include MyVenturePad, TheSocialCustomer, SustainableCitiesCollective, TheCustomerCollective, GoverningPeople, and others. Online conversations are led by experts in their categories.
Robin was an Echols Scholar at the University of Virginia. When she is not bringing together communities, she's bringing together individuals and organizations to assist in her work as co-chair of the Women's Refugee Commission, based in New York. She also serves as an Advisor to the Society of New Communications Research.
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About Social Media Today
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
“Communicating via social media does not have to be challenging. Some basic communication ruels apply: think of your audience. If you're posting to family and friends on Facebook, it's OK to talk about your latest vacation adventure. But for professional social media encounters, stick to business-related topics and keep them short. I think the key is use common sense. THe fact that 90% in Intel's ...”
“Hi Maggie - I sometimes wonder about the nature of really big communities as well. If I join a community that has 10,000 members, there is no way I'm going to be able to have a sense of who each of them is as a human being. I think there is a difference between a community which is a collection of people who I am connected to, and a community which is simply a collection of people with a common ...”