Social Startups: Videolicious Turns Everyone into a Video Editing Pro
“I saw first-hand that video can connect audiences to the emotion behind a story or product like no other medium. And yet, everyone from huge media brands to small businesses were not able to easily create enough of their own video to fully benefit from this power,” says Matt Singer, whose business background includes producing national public TV specials and selling hundreds of thousands of products through QVC. “With that in mind, we created Videolicious to enable anyone to create sophisticated video productions automatically in seconds.”
If you’re skilled at video editing, the video creation platform speeds the process for you. And if you’re new to video creation, it helps you add a layer of polish to your homemade movies. The app’s automatic video editing solutions allow you to quickly and easily create your own high-quality sales, marketing and communications videos in real-time from your desktop, tablet or mobile device. So whether you are a major event planning company, small business or student, you can create more videos and communicate your stories visually.
“One of the most popular use cases of Videolicious in multiple verticals is reporting the news,” says Singer, who co-founded the leading video creation platform in 2007. “We've quickly become very popular within the content community,” he says.
It’s no wonder that Videolicious has signed up more than 100 newspapers, magazines and TV stations in the last few months. With newspaper companies trying to navigate a changing competitive landscape, stories about layoffs of design, photo and reporting staff has popped up in the news over the past few years.
“Whether it's the largest newspapers in the world, local real estate agents or a company documenting their marketing events with video, it's great to leverage existing expertise, events or contacts and create a video to really show people what happened and why it happened,” Singer says. “Video provides a special opportunity to share passion and make personal connections that can draw in audiences.”
As a freemium model, consumers can use the Videolicious platform at no cost, and professionals can choose from several subscription tiers that offer more shots, longer videos, automatically added branded elements like post-roll logos and access to a royalty-free, commercial musical library. In addition, companies can leverage pre-recorded shots or create their own with on-air talent, and choose to incorporate voiceovers or music to build out their video productions.
“We are continually inspired by the stories people are sharing with Videolicious, and we hope to continue to empower more video creators to make and share powerful video stories for the first time,” Singer says.
Videolicious is working on a lot of integrations with popular video publishing, content management and marketing platforms to make the end-to-end creation and publishing of video even faster.
Social Startups is a weekly Social Media Today column written by Shay Moser about the newest and most innovative social companies. Look for the next installment next Wednesday morning. Logos by Jesse Wells.
Shay Moser (@ShayMoser) specializes in content marketing – which is creating and sharing valuable, relevant, and consistent content to attract and attain your targeted audience – ultimately influencing customer action. She is the columnist for Social Media Today's weekly social startup profile. Moser also writes for a Phoenix, Ariz.-based advertising agency as well as for a bi-monthly ...
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