Facebook social engagement

I’m about to reveal a secret—promise me you won’t tell Mark Zuckerberg. This secret will be beneficial to your business—especially if you’re a digital marketing firm or brand, looking to build a following on Facebook.

30% of marketers, brands, and businesses post on Facebook during weekends when in actuality, the interaction for posts is high.

Now, if your post has not been spurring conversations, then it means you’re missing out on something. If you really want to build a great following on Facebook, then you should consider posting on Saturdays or Sundays when users are most active.

 

The best and worst days to post on Facebook:

Worst Day to Post on Facebook

Monday and Tuesday receive decent interaction rates.

It’s important that brands, social media marketers, and digital marketing companies avoid Wednesday, when interaction is about 7.4% (that’s below average).

Best Day to Post on Facebook

The best days to post on Facebook are on Sundays and Saturdays when interaction is above 14%.

How frequently should I post?

If you think posting often is the key to gaining Facebook engagement then you’re deceiving yourself. The fact that you update your Facebook page every now and then doesn’t guarantee that your page will be active.  

Brands that post one or two times per day see 19% higher interaction rates than those who post 3x per day. The key here is not to bombard fans with many posts, as the Facebook feeds optimization team often penalizes for this. That’s why it’s advisable not to exceed more than 7 posts a week (or 1 to 2 posts a day).

You’re not writing a science textbook—keep your posts juicy, short, and insightful

Keep it simple. Don’t ever make the mistake of writing lengthy Facebook posts (of over a thousand or 500 words) because Facebook users get bored with lengthy posts.

If you’re a brand or marketer, you’d notice that reading is not the habit of most people these days; people don’t like spending the bulk of their time reading.  They prefer reading short, simple, and insightful posts (posts under 80 characters).

Hint: Do you want to increase conversions through your page? Then keep things simple. Try writing insightful and short 80 character posts and measure your results.

People love images—include pictures in your posts

Think about writing a simple post, and include a solid picture. It’s reported that posts with photos and pictures receive over 39% interaction rates.

Pro tip: Although simple posts of under 80 characters do fairly well, they’d perform better with links and videos, driving comments and shares.

Ask questions—evoke curiosity

Question posts generate over 92% comment rates versus non-question posts. According to the report, posts with questions at the end have 15% higher interaction rate and comment rate than those with questions asked in the middle of a post.

Use emoticons

Do you think the use of emoticons on your Facebook page is unprofessional? Posts with emoticons receive over 52% interaction rate, 33% higher comment rate and a 33% higher share rate. Personally, I think the use of emoticons on your fan page could be professional but could be disastrous if you’re a clothing, fashion, or tech brand.

Pro tip: Emoticons are most successful for business, food, sport, beverage, and beauty brands.

Your turn to dazzle me!

Don’t keep this information’s under your pillow, apply them and you'll be amazed at your results.