Advertising

You can show your Facebook ad to anyone, people who already like your page, or people who do not yet like your page. However, the “platinum,” is friends of connections. By selecting this option your ads will show to friends of your existing fans (those who already like your page).[read more]

Good marketers know you have to stand for something. You can’t be all things to all people and still expect to build an iconic brand. Targeting is what sets you apart from the rest – a fact that holds especially true when it comes to fashion. And branding isn’t just about whom to attract; it’s also about whom to repel.[read more]

Many small businesses wonder if Facebook is really a good investment of their time and resources, particularly when getting into the Facebook newsfeed of their fans is such a challenge.[read more]

Video storytelling: Chanel

For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterizes the shift away from pure selling is ‘storytelling.'[read more]

Uberflip's latest infographic illustrates how brands are leveraging mobile channels, current trends and future projections for mobile marketing. Mobile ad spend has quadrupled since 2009, and it is expected to keep growing at the same pace for the next 2 years.[read more]

Search marketing is the defacteo route to market for the vast majority of retailers attempting to grow revenues. The question is, however, is; is there a better way? A smarter way to get ahead of the curve and future proof your strategy away from a complete reliance on Google dollar? The answer is undoubtedly ‘yes!’[read more]

While content is obviously important, what is more important is the context it is provided in. A lot of successful entrepreneurs and marketers have shown us that in order to truly make the most out of digital marketing, it is imperative that firms are able to integrate technology with creativity.[read more]

Amy’s Baking Company has been at the centre of one the biggest social media fails of all time. Can businesses recover from such huge social media fails? You simply cannot expect to speak to people like this and expect to quickly rekindle any iota of positive sentiment that may have existed before.[read more]

branding mistake/shutterstock

When it comes to branding, you can’t afford to make any mistakes. The slightest misstep will negatively impact public perception of your business, and it might take years to fully recover. Learn how to avoid the following five branding errors that continually plague small business owners.[read more]

Why would I care? Why would I share? These are two key questions that Droga5’s chief creative officer, Ted Royer, says his agency considers when creating social content for brands on Facebook. Create a content calendar that has different types of content offerings every day. Try to diversify as much as possible.[read more]

The multi-channel mix is a lot like snowflakes. No two multi-channel marketing efforts are exactly alike. While multi-channel campaigns have many of the same elements, they are often executed slightly differently as different companies weight the mix and channel utilization in different ways.[read more]

What kinds of social media accounts do I need? Facebook? Twitter? Instagram? What will I post about? Who cares about what I ate for breakfast? Do my clients really use social media? Is it a big waste of time?[read more]

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon. At the end of the day, Wal-Mart’s rise to online dominance really just revolves around turning an otherwise complicated shopping experience into one that feels quaint and easy.[read more]

A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?” We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content. Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those things?”[read more]

Is now the time to shed the one-size-fits-all marketing strategy and focus on the individual consumer? This infographic shows that your customers think so.[read more]

Some very cool branded content popped up this week from a few unexpected sources. Not only is this content unique and original, it is coming from companies new to the branded content game.[read more]

Many website owners hesitate when it comes to promoting their business in other markets. The questions of different languages, cultures, traditions works as barriers and the fear of an unknown customer holds businesses back. If you really want to grow and become a global brand then you and your organization needs to deal with these issues as soon as possible.[read more]

The best of marketing has always been about behavioral economics and those proven strategies that ‘nudge’ people to buy or take an action. Recently, behavioral science has been popularized and, even advanced, by some pretty smart people.[read more]

There is palpable tension in the air for B2B Marketers this year. The need to know and the need to get results creates mounting pressure. When first quarter results may not have been as expected, it is bound to cause some to push the panic button. It can become a fire drill.[read more]

Copywriting tips via David Ogilvy

David Ogilvy is known throughout the copywriting and advertising industries as “The Father of Advertising.” For a quick snack-break-sized read, scan through these nine tips on copywriting, content writing, and general advertising, straight from the master.[read more]