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The Breakfast War's Hidden Battleground Is Snapchat

April 16, 2014 by John Peterson

Snapchat is where breakfasts battle.

McDonalds and Taco Bell are duking it out across the web and television to be king of the breakfast hill. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, but Snapchat might be the one gaining the most brand advocates' attention.[read more]

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The New Backstage Pass Takes Center Stage: Performing Arts Is Now Tweet or Perish

April 16, 2014 by Andy Newbom

Performing arts is now tweet or perish.

In many endeavors seeing “how the sausage is made’ is a distinct turn-off. Performing arts are entirely different. Seeing backstage and before and after performances, getting to meet the artists themselves and living vicariously through them, adds richness and intensity to the entire experience.[read more]

Differences in Using Social Media Around the Globe

April 16, 2014 by Natascha Thomson
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Ingeborg van Beusekom, SAP Nederland BV.

Silicon Valley (the home of many hot social media platforms) is not representative of the whole US but overall, the sentiment towards social media in the USA is overall positive. There are concerns about privacy and online bullying, but most businesses have embraced social media, especially Facebook, LinkedIn and Twitter, to engage with their target audience.[read more]

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Emerging Applications of Social Data for Business

April 15, 2014 by Rick Delgado

Social data for business.

Social media data holds many advantages for businesses. Companies can leverage it to make more accurate comparisons with their competition. It can also improve business performance by decreasing the amount of time needed to collect and access important data, freeing up more time and resources to run more effective campaigns.[read more]

Paying for Facebook

April 15, 2014 by Sue Cockburn
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Paying for Facebook.

If you want to reach your Facebook fans, you’re going to have to spend money. Many businesses are prepared to spend money to build their fan base, yet balk at the idea of paying to get their posts into the newsfeed of their fans. But, if you’re not prepared to spend money, you should question the value of your business being on Facebook.[read more]

8 Canadian Destinations Shining in the Digital World

April 14, 2014 by Frederic Gonzalo

Canadian Destinations and Digital Promotion

Having just returned from Toronto where I spoke at Online Revealed Canada, the country’s premier online marketing conference for hospitality and tourism professionals, I thought I should share how a few Canadian destinations are setting themselves apart in the online travel landscape.[read more]

5 Typography Terms You Must Know

April 13, 2014 by Emily Taing
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Typography and Vocabulary

With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without.[read more]

How Colors Affect Your Purchase Decisions

April 13, 2014 by Spencer Ploessl

Colors and Purchasing

What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it is incredibly important for brands to recognize the important role that color plays in consumer purchasing decisions.[read more]

How Louis Philippe's Online Lifestyle Magazine 'The Label' Helped Build Its Brand Equity

April 13, 2014 by Prasant Naidu

'The Label' and Brand Equity

Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60’s when the brand was first introduced in England, inspired by the golden age of King Louis Philippe of France.[read more]

Three Myths About Social Platforms Debunked

April 11, 2014 by James Gross

Myths about social platforms debunked.

At its core, marketing is about reaching a targeted audience with a specific piece of brand content. Platforms set the stage for content; without them there would be no way to reach our customers and prospects. While brands tend to be tapped into the rapid evolution of social platforms, there are a few old ideas that can sometimes lead marketers astray.[read more]

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The Ultimate Marketing Guide to Using Snapchat for Business

April 11, 2014 by Ross Simmonds

Snapchat for business.

In developing this Snapchat guide, I want to offer you an opportunity. An opportunity to leverage one of the most talked about social networks since Facebook and drive real results for your business. Snapchat first launched in July 2011 under the name Picaboo and would be later renamed and relaunched under the name Snapchat.[read more]

4 Keys to Linking Customers and Brand Purpose

April 11, 2014 by Derrick Daye
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Linking customers and brand purpose.

Make what you do relevant to what you stand for. Good works are great in their own right, but if you want get the most out of your investment then you need to tie the actions back to what the brand stands for. The obvious example of a brand that does this superbly well is Red Bull.[read more]

Rise of Social Media in Ecommerce [INFOGRAPHIC]

April 11, 2014 by Seema Nayak

Social media in ecommerce.

Every day, more and more ecommerce businesses are making the switch to social media, despite the fact that online retail experts are still debating the impact of social media on ecommerce sales. What are the benefits of doing so? Why are brands investing heavily in social media channels? This infographic spills the beans.[read more]

How Brands Can Make the Most Out of Twitter's New Features

April 10, 2014 by Jaylee Miguel

Twitter

Twitter has been unusually quiet for the past few months. Little did we all know that the platform was about to unleash a frenzy of updates. It's like waiting ages for a bus, only for three to come at once. There's photo tagging, mobile updates, bigger profile photos, a clutter-free interface and more.[read more]

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Social Startups: SMPLE Is the Personal Social Media Consultant for Small Businesses

April 9, 2014 by Shay Moser

Social Startups column.

There are hundreds of great tools built for small businesses to build their online presence. But if you put a hammer in front of someone, all you’ve done is given them a tool. With SMPLE, the goal is not to provide just another tool, but to also provide the coaching to use it effectively.[read more]

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The Top 5 Mistakes Made When Setting Up Online Advertising (How to Avoid Them)

April 9, 2014 by Ben Harper

Online advertising mistakes.

There are a number of pitfalls that first time advertisers, or those who haven’t used the AdWords or Facebook advertising systems for a while, often victim to due to the pace of change in each system. In this article we’re going to cover 5 of those that we see most commonly and explain how to avoid them in your new campaign.[read more]

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Search Query Analysis to Increase eCommerce Website Conversions

April 9, 2014 by Jason Hawkins

eCommerce SEO campaigns / shutterstock

One aspect of internet marketing that is just as important as SEO is data driven search query analysis for eCommerce SEO campaigns. Chances are if you know a thing or two about SEO or PPC, you should be getting some targeted traffic. To truly succeed online, you must focus your efforts on converting this traffic into sales.[read more]

The Social C-Suite: Let's Get Real

April 9, 2014 by Mark Schaefer
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The social C-suite.

Have you ever spent time with a CEO of a major company? The pressure and demands on their time are overwhelming. Is paying attention to a social media account and responding to tweets really the best way to spend their time? Can they justify that to a board of directors?[read more]

Listen Up Old School Advertisers: Social Media and Digital Advertising Are Here To Stay

April 7, 2014 by Jennifer O'Reilly

Digital Advertising

Despite the efforts of old school advertisers doing things the old way, social media and digital advertising are here to stay. The rules of advertising have not changed, but the way we present content and advertising have changed due to the invention of social media and digital advertising.[read more]

Locally Grown SEO Just Tastes Better

April 7, 2014 by Meghan Hunt

Local SEO

If you're running a small business, then one of your most important assets is a smart SEO strategy. In fact, nearly 60% of B2B businesses say SEO has the biggest impact on lead generation, which means customers. Local businesses work within a very competitive space with pretty tight margins.[read more]

 
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