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celebrity marketing

Marketing In India: Do Celebrities Really Matter?

March 4, 2010 by Rohit Bhargava

Last week I had the opportunity to travel to Bangalore for a Brand Summit event that featured many marketers, communicators and even a Bollywood star talking about the future of marketing in India as country goes through what the conference termed as the "era of discontinuity." With a ballooning population, growing Internet penetration,...[read more]

Celebrity marketing : Laura Smet n'est pas un produit comme un autre

January 12, 2010 by Laurent Francois

Dans notre économie de l'attention, tout va vite, trop vite sûrement. Tel un nid de guêpes sur un repère sucré, nous courons d'un sujet à l'autre sans avoir le temps de se poser. Le repère sucré, les spécialistes du marketing ainsi que les journalistes l'ont bien compris, c'est l'...[read more]

Rise of the micro-influencer

April 18, 2009 by Shalabh

In the good old days- celebrities were GODs. Underexposed, overpaid and timeless. The era of good old mass exposure lasted in its full glory for about 5 decades. And it made stars out of achievers in every field. Now Hang on. Before you think this is another one of those rants about mass media being traditional and obsolete- it is not....[read more]