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Finding Order in Social Networking Chaos

January 12, 2014 by Ari Herzog

Networking Chaos

When I began speaking at social media conferences in 2009, I auto-followed 7,000 on Twitter and had nearly 1,000 Facebook friends. Drowned by the cacophony of voices, I gradually felt guilty if I missed the updates and conversations from my first friends.[read more]

Why the Basics of Networking Are So Hard

August 23, 2013 by Taylor Ellwood


It seems like these basics of networking should be easy, but in truth they aren’t, because they require people to do something that doesn’t come naturally to them: Think of the needs of other people and put those needs first. The reason this is so hard is that humans are a self-involved species.[read more]

Update Your Ambition Every 6 Months and 20 Other Pieces of Career Advice

June 28, 2013 by Kyle York

I find that most people lose perspective and often get disconnected from a grander strategy because they get buried in the weeds. Always take a step back and ask yourself what contribution you’re making and how it fits into the grander picture.[read more]

7 Tips for New (and Inactive) LinkedIn Users

April 19, 2013 by Sue Cockburn

“LinkedIn is one of the most important social networks for new business owners looking to build their reputation, brand awareness, influence and network of contacts, particularly for business-to-business companies and those whose clientele tend to be white-collar.” So, you need to be on there. What should your strategy be?[read more]

Three Dazzling Examples That Turned Online Influence into Offline Results

April 16, 2013 by Mark Schaefer

Entrepreneur Andre Niemeyer

The social web is an amazing opportunity to create small interactions that lead to larger engagements — meaningful relationships and business opportunity. Turning online connections to offline relationships transforms weak links into strong bonds.[read more]


Three Ways LinkedIn’s Newest Updates Link it Closer to Social Media

July 19, 2012 by Deborah Sweeney

LinkedIn is raising its social media game by improving its design and user experience. Now you get some analytics, better support for user interaction and a UI that's easier on the eyes.[read more]


Ten Do's and Don'ts of LinkedIn

July 13, 2012 by Lisa Jacobson Brown

There are plenty of rules to apply when building your personal brand with LinkedIn. These are the top 10 rules we share with our audiences. They are ones you should take extremely seriously if you want your personal branding campaign to be a success.[read more]

5 Hidden Features of Facebook

May 22, 2012 by Deborah Sweeney

It’s a little like Facebook’s version of the Easter egg extra you can find in a DVD of one of your favorite movies. Only instead of getting inside director’s jokes that you might not have known otherwise, these features are here to make the experience of having a profile on Facebook one you can customize deeper while still protecting the privacy of.[read more]

Finding Your Customers on Twitter

April 4, 2012 by Brad Friedman

Trolling for customers online is very comfortable and often leads to the identification of a prospect followed by a live meeting for coffee. Using Twitter to identify prospect, see how they behave online, and then engage with them, can be an incredibly efficient use of your networking time.[read more]

Should You Major in Social Media?

March 14, 2012 by Deborah Sweeney

Is it worth it to take out a student loan to study social media instead of a broader major in say, marketing or communications? An attractive idea on paper, but you’re better off skipping it in favor of a more established area of concentration and pursuing working on your blog on the weekends for several reasons.[read more]


B2B Social Media - why there should be a better way than spam

March 5, 2012 by Susanna Gebauer

Do we have to spam to be successful with B2B social media? Not really. So let's take a look at the processes in social media and in offline B2B networking to understand where the spam comes in and why.[read more]

Are You a Networking Hunter or Farmer?

February 25, 2012 by Jon Baker

I am very lucky. Not just because I have a lovely family and a thriving business, but because all my business (& I have too much to handle right now) comes to me from my network. I spend over 90% of my networking time nurturing a handful of key relationships within my network. I sometimes feel very guilty that I am not a proper...[read more]

5 Steps to Connecting with the Movers and Shakers on LinkedIn

February 11, 2012 by David Johnson

One of the major draw backs with using social networks to connect and build mutually beneficial, win-win relationships is the fact that it's almost too easy. In other words people collect followers, likes, connections and friends as if they were baseball cards; what that really means is most people put very little value on those connections.[read more]


Should Old Acquaintance[s] Be Forgot?

December 15, 2011 by Barry Feldman

Old acquaintances should not only not be forgot, the good ones should be renewed. Why commit all your efforts to fishing for new connections when it's so easy to reel in some of the ones that got away?[read more]

Knowledge Flow and Twitter Usage

December 6, 2011 by John Serpa

"Knowledge flow, whether in news media outlets, the central nervous system, statistical-software companies, orchestras, universities, space stations, neonatal intensive-care units, air-traffic-control towers, or schools for the blind is the tether that effectually links minds together. And these places comprise the ‘Tour de Tweet’ I’ve cycled though in my jaunts on Twitter."[read more]

Twitter is Big for Business

December 2, 2011 by Damian Corbet

Twitter is big business. This brief article tells you why your company should be making the most of Twitter's power as an open, global forum for discussion, idea-sharing, pitching, questioning, brainstorming and, if you’re subtle about it, selling.[read more]

Establishing the Brand of YOU

October 30, 2011 by Adam Schreiber

Much like an organization is judged by its logo, its offices, and other physical manifestations, you are judged by your looks; just as an organization lives by a credo, or a mission you live by your morals and values; and just as an organization strategizes about the company they keep so too must you with the people you surround yourself with, or your "partners."[read more]


Review: Placetag App for iPhone

October 12, 2011 by Brad Friedman

"Placetag is unlike other location-based social networking applications that reward you for a real-time check-in. Unlike the others, Placetag is all about connecting with others in the future. Placetag enables you to find people at places you visit. You set the location, date and time, then Placetag connects you with others who have similar plans and gives you an opportunity to learn something about a person you could meet in the future."[read more]

How to Evaluate a Social Media Conference

August 17, 2011 by Mike Johansson

You’ve found a couple of social media conferences that look interesting and you’re ready to take your social media strategy to the next level. But how do you decide which conference is right for you AND a good deal? It comes down to three things: Cost, quality and value[read more]


Reducing Noise in Online Communities

February 11, 2011 by Austen Mayor

Thomas Pisello, in his post at the end of January 2011, hoped that technology and innovation would eventually cut through the inevitable social media noise, or messy web of “strings”. I agree with him on one point, some social media platforms are getting a bit noisy, but that doesn’t mean social media will empty out like a high school on Friday afternoon.[read more]