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Want to Prove Your Company Is Human? Get Your CEO to Tweet

November 13, 2013 by Ekaterina Walter
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Is your CEO human? If so, get her tweeting.

Big company executives are virtually invisible on social networks. Whether it’s CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+ and other social networks. Most prefer to leave that to their marketing and PR teams.[read more]

Elon Musk Takes the Wheel

October 10, 2013 by Peter Himler

Elon Musk leaves critics in the dust

As I think about the early days of Tesla, I would have to say that the company has come a long way in its dealing with thorny issues. What's more, it's refreshing to see this CEO-founder so passionately and so openly take the lead, which bodes well for the company's road ahead.[read more]

How to Get Your CEO Tweeting

April 9, 2013 by Heather Taylor

Tweeting takes more time than it looks like it does and for CEOs, there’s always the fear that the wrong phrase or wording might slip out to a readily waiting and retweeting audience well into the hundreds of thousands. Rather than focus on the “what ifs?” of the Twittersphere, focus on the benefits that these 140 characters can give to CEOs.[read more]

Fired Groupon CEO Pens Colorful Farewell Note

March 1, 2013 by Brian Adams
3

Following Groupon’s most recent earnings report, the company’s CEO announced that he was fired. Andrew Mason, the founder of the once booming startup, has overseen a declining stock price and disappointing earnings that ultimately required his departure. On his way out Mason penned this unique note to Groupon’s employees.[read more]

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9 CEO Blogs to Watch

February 12, 2013 by Marty Duren
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Whether at a maturing start up or a Fortune 500 stalwart, CEOs have a store of practical knowledge interesting to current employees, potential employees, customers and the general public. A CEO who blogs consistently and well can build an enormous amount of goodwill for the company he or she leads.[read more]

Hey CMOs, It's Time to Get Disruptive

January 16, 2013 by Steve Olenski

Chief Marketing Officers need to be more disruptive in 2013 and top thinking about digital as another media channel. It's time to shake things up, to break free from the norm.[read more]

“Empowering Employees Through Values” – CEOs in IBM study

December 13, 2012 by Jeff Ogden

CEOs need some degree of control – to enforce regulatory compliance, drive standardization and avoid waste, but beyond that CEO’s believe a trend toward openness brings the best business results. In fact, more open organizations were characterized by higher performance.[read more]

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Is Your CEO Asleep at the Social Media Wheel?

August 11, 2012 by Miguel Salcido
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The truth is that there are plenty of company heads out there nationwide that have their heads buried in the sand when it comes to social media. If you work for one of them, do them and your company a favor: Go pick up a shovel and start digging them out.[read more]

Should You Friend Your Boss on Facebook?

May 1, 2012 by Heather Taylor

Boss, doctor, ex. In that order, those are the top three words that come right after you type in “friending your” on Google. Never mind adding the phrase “on Facebook” after, it appears as though these are the three types of people to keep far at bay from knowing much about you online... But what happens when you decide to seek out your boss and friend them on Facebook? Willingly at that?[read more]

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Becoming a "Corporate Executive Tweeter"

April 18, 2012 by Deborah Sweeney

Obviously, if you own a company with an online presence or sell a product over the internet, you should be tweeting. But for the many of us who grew up in a time when the only thing that went tweet were birds, jumping into social media can be a bit difficult.[read more]

6 Things I Would Do Tomorrow If I Was a CEO

April 16, 2012 by Steven Van Belleghem

These are extremely captivating and challenging times for most companies. Everyone faces the same challenge: doing more with fewer resources. Furthermore most CEOs I meet want to manage their company in a positive and conversation-worthy way. Well, they want to, but they are often faced with the difficulty to get the momentum going and to align all collaborators.[read more]

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It's A Date: The Anatomy of a Social Media Editorial Calendar

February 13, 2012 by Emily Eldridge
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Managing a social media campaign doesn’t have to be a struggle. Implementing an editorial calendar, which is not only viewed by others but enhanced by others, can be a lifesaver. But social media is a constantly changing creature, so how do you plan the “unplanned?”[read more]

The Two-Faced CEO: Citizen or Whole Foods Shareholder?

August 24, 2009 by CV Harquail
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In today's transparent and political economy, the two-faced CEO can't catch a break. When he acts as a Citizen, he might damage his organization's reputation. When he acts as a Shareholder, he  might limit his own participation in our political conversation.  Neither option is good.  What's a CEO to do?The broohaa over the...[read more]

Wonder Why CEOs Don't Blog? This Is Why

August 19, 2009 by Maggie McGary
1

If CEOs weren't blogging or using social media much before the recent tizzy about Whole Foods CEO John Mackey's "attack" on healthcare reform that has resulted in all sorts of bad media coverage, they probably won't be starting now. Granted, you would have thought Mackey learned a lesson about the potential hazards of using social media...[read more]

5 ways to help your CEO embrace social media

August 16, 2009 by Mandi Bateson

A little sympathy for the marketing teams of Australia please — the journey to shed the “colouring-in department” tag seems neverending. After years of fighting the misconceptions that marketing is all parties, piss and pretty pictures, along comes social media and its “new age” ideals of conversations,...[read more]

Blame Your CEO - Not The Economy

February 21, 2009 by AxelSchultze
16

The "Macro Economic Landscape" (don't you love to use that term) is in a devastating situation. Your business results suck.Make your own test to figure it out (see below). You wonder why? You work so much harder - you do more cold calls than ever. You send out more email marketing in a month than just 5 years ago the whole year. You...[read more]

 
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