ceo

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Tweeting takes more time than it looks like it does and for CEOs, there’s always the fear that the wrong phrase or wording might slip out to a readily waiting and retweeting audience well into the hundreds of thousands. Rather than focus on the “what ifs?” of the Twittersphere, focus on the benefits that these 140 characters can give to CEOs.[read more]

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Following Groupon’s most recent earnings report, the company’s CEO announced that he was fired. Andrew Mason, the founder of the once booming startup, has overseen a declining stock price and disappointing earnings that ultimately required his departure. On his way out Mason penned this unique note to Groupon’s employees.[read more]

Whether at a maturing start up or a Fortune 500 stalwart, CEOs have a store of practical knowledge interesting to current employees, potential employees, customers and the general public. A CEO who blogs consistently and well can build an enormous amount of goodwill for the company he or she leads.[read more]

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Chief Marketing Officers need to be more disruptive in 2013 and top thinking about digital as another media channel. It's time to shake things up, to break free from the norm.[read more]

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CEOs need some degree of control – to enforce regulatory compliance, drive standardization and avoid waste, but beyond that CEO’s believe a trend toward openness brings the best business results. In fact, more open organizations were characterized by higher performance.[read more]

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The truth is that there are plenty of company heads out there nationwide that have their heads buried in the sand when it comes to social media. If you work for one of them, do them and your company a favor: Go pick up a shovel and start digging them out.[read more]

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Boss, doctor, ex. In that order, those are the top three words that come right after you type in “friending your” on Google. Never mind adding the phrase “on Facebook” after, it appears as though these are the three types of people to keep far at bay from knowing much about you online... But what happens when you decide to seek out your boss and friend them on Facebook? Willingly at that?[read more]

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Obviously, if you own a company with an online presence or sell a product over the internet, you should be tweeting. But for the many of us who grew up in a time when the only thing that went tweet were birds, jumping into social media can be a bit difficult.[read more]

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These are extremely captivating and challenging times for most companies. Everyone faces the same challenge: doing more with fewer resources. Furthermore most CEOs I meet want to manage their company in a positive and conversation-worthy way. Well, they want to, but they are often faced with the difficulty to get the momentum going and to align all collaborators.[read more]

Managing a social media campaign doesn’t have to be a struggle. Implementing an editorial calendar, which is not only viewed by others but enhanced by others, can be a lifesaver. But social media is a constantly changing creature, so how do you plan the “unplanned?”[read more]

In today's transparent and political economy, the two-faced CEO can't catch a break. When he acts as a Citizen, he might damage his organization's reputation. When he acts as a Shareholder, he  might limit his own participation in our political conversation.  Neither option is good.  What's a CEO to do?The broohaa over...[read more]

If CEOs weren't blogging or using social media much before the recent tizzy about Whole Foods CEO John Mackey's "attack" on healthcare reform that has resulted in all sorts of bad media coverage, they probably won't be starting now. Granted, you would have thought Mackey learned a lesson about the potential hazards of using social media...[read more]

A little sympathy for the marketing teams of Australia please — the journey to shed the “colouring-in department” tag seems neverending. After years of fighting the misconceptions that marketing is all parties, piss and pretty pictures, along comes social media and its “new age” ideals of conversations,...[read more]

The "Macro Economic Landscape" (don't you love to use that term) is in a devastating situation. Your business results suck.Make your own test to figure it out (see below). You wonder why? You work so much harder - you do more cold calls than ever. You send out more email marketing in a month than just 5 years ago the whole year. You...[read more]