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The 80/20 Rule: Why Just 20% of Your Social Media Content Should be About Your Brand

December 17, 2013 by Sofie De Beule

The 80/20 Rule

'The 80/20 Rule' should always be a big part of your social media strategy. It simply comes down to this: use just 20% of your content to promote your brand, and dedicate 80% to content that really interests your audience and engages them in conversations.[read more]

9 Tips to Keep Moms Engaged With Your Content

September 16, 2013 by Katie Petrillo
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We can churn out content as much as we want but that doesn’t mean our target audience will read it. When it comes to content marketing for mom-focused brands, it’s especially important to ensure the content engages your key audience: moms.[read more]

Branding for Small Business: Lessons from Big Businesses

July 2, 2013 by Jasmine Henry

When you make the effort to inspire, amuse, or simply connect with your audience, the results can be just the boost your brand needs.[read more]

Price Always Trumps Brand, But It Shouldn't Matter To Marketers

February 25, 2013 by Steve Olenski

Consumers are people, people. Get it? In general they want the best deal, period. Now juxtapose that thinking over a failing or still-recovering economy, depending on who you speak to, and price just becomes all that more important in the pecking order.[read more]

5 Social Media Marketing Tactics

February 14, 2013 by Brittany Karcher

A marketing campaign that is successful this year could be unsuccessful a year from now due to a number of market influences. You should be constantly paying attention and educating yourself about what is going on in the industry around you.[read more]

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Developing Viral Content for Your Blog

February 7, 2013 by Daniel Blinman

Many of the new up-and-coming bloggers don’t understand that viral content doesn’t happen by accident. It is a planned occurrence. Discover how you can use the power of storytelling, controversy and humour to connect with your audience and create viral content.[read more]

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Is Facebook Graph Search Sacrificing Quality for Quantity?

February 6, 2013 by Caroline Phillips Rodin

Social media has always focused on driving engagement with a brand and creating brand advocates. Will the new Facebook Graph Search shift the focus from quality engagement to simply focusing on the quantity of followers? Or will engagement still reign supreme?[read more]

This Valentine's Day, Provide Solutions for Your Market's Needs

February 5, 2013 by Cara Tarbaj
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People are going to listen to what you have to say if it’s going to help them. Providing Valentine’s Day ideas not only helps them, but helps your business create trust with consumers. Here are three quick tips for how to make the most of Valentine's Day fervor.[read more]

Five Signs Your Online Customers May Be Cheating on You

February 2, 2013 by Paul Dunay

These days, consumers have more choices, more incentives and more reasons to comparison-shop for the best deals out there. Here are five ways to tell whether your online customers might be "cheating" on you.[read more]

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The Art of Liking a Comment: How to Foster a Social Brand Ambassador

February 2, 2013 by Gibran Saleem

In today’s world of social media, the meaning of the "like" button is beginning to expand. While engendered to express a genuine like, it has moved towards approval of a comment or status. Now, in terms of community management and user engagement, it is slowly becoming acknowledgement.[read more]

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Getting Return on Relationship: A Book Review

January 29, 2013 by Drew Neisser

In the book "Return on Relationship" authors Ted Rubin and Kathryn Rose note, “Your social audience doesn’t owe you your attention--you have to earn it.” Whether you are a social novice or a seasoned pro, you'll be inspired, enlightened and eager to build deeper relationships with prospects and customers.[read more]

The Cost of Engagement

December 20, 2012 by Rich Nadworny

If the average cost of a Facebook Like acquisition is $1.07 and only 1% of Likes can be translated into actual engagement, how much does engagement really cost?[read more]

6 Obstacles of an Internal Community Manager

August 2, 2012 by Melissa Barker
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The primary role of an Internal Community Manager is to establish and maintain an environment where employees participate fully, becoming actively engaged in contributing and reaping the benefits of collaborating within the online community. To accomplish this, there are six obstacles that must be overcome.[read more]

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How to Win Friends and Influence People… in Social Media (Exclusive Summary)

July 30, 2012 by Brian Cugelman, PhD
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If Dale Carnegie were to take a community manager job today, we’re pretty sure he would have had no problem mastering his ‘new’ role. "How to Win Friends and Influence People… in Social Media" will show you the top 10 principles of effective community management based on the world's leading book on persuasive communication.[read more]

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Engagement or Intrusion? When do "vendors" cross the line?

July 30, 2012 by Hollis Tibbetts
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Where do brands draw the line between engagement and support? When does it become "intrusion"?[read more]

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Why Pharma Needs to Get Off the Social Media Bunny Hill

July 20, 2012 by Amir Kishon, PhD
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In taking a look at the activity of pharmaceutical companies in social media, I’ve provided a little of my own insight into measures brands can take to attract and engage while still meeting privacy and regulatory concerns. Despite the fact that there is currently minimal guidance in place for how pharmaceutical companies should participate, brands cannot afford leaving their social media initiatives in the hands of others.[read more]

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Beyond “mere” Interactivity: Four Content Strategies that can Revitalize Your Brand

July 9, 2012 by Bob Duffy
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No matter how big or how small your enterprise, you can boost your relationship-building potential with your brand community by employing any of these four content strategy best practices in your own approach to online and social media engagement.[read more]

How Social Media Helped Reinstate an Ousted University President

June 29, 2012 by Steve Momorella
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What some may not know is that prior to the first story being published in the newspaper, and many hours before the first television stories came to light, the social media universe had been going full throttle and the digital groundswell continued until finally, more than two weeks later, the President was reinstated.[read more]

Celebrities Are Killing Your Twitter Marketing Campaign

June 15, 2012 by Adam Leiter
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Because of their massive audiences and follower fanbases, celebrities on social media, Twitter in particular, have become a prime target for brands looking for help in spreading messages. But you could be killing your own Twitter marketing campaign by focusing on celebrities at this very moment.[read more]

Behold the Power of Peer Influence: 5 Keys to Success

June 15, 2012 by Brandon Evans

But is someone really influential if they have a large number of fans or followers on Facebook and Twitter? As time goes on marketers are finding out their content is falling on blind eyes, with the average Facebook post only reaching 12% of fans.[read more]

 
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