engagement posts, articles, and infographics

Be More Social Using Buffer for Social Media

May 17, 2012 by Matt Hamilton
with 371 views

Using Buffer to schedule social media updates frees time to spend connecting and engaging with your online community. Learn how this tool will help you grow a valuable social following. [read more]

The BodyRock.Tv Social Media Phenom

May 8, 2012 by Ashley Ray
with 495 views

Peter Bernik/shutterstock.com

For a girl who tries to stay healthy and has an addiction to social media, BodyRock.Tv is a dream come true! This highly engaging social media fitness phenomenon provides me with not only free daily workouts that are only 12 minutes long BUT ALSO the ability to join a community of people all striving for the same goal: staying fit, in a reasonable amount of time. [read more]

Defining the Big “E” in Social Media

May 4, 2012 by Christianna Giordano
with 528 views

CoraMax/shutterstock.com

What is engagement? Conversation? Compelling content? Jason Falls has posted twice in the past week about what defines it, raising a quick reaction from Rachel Kay, Mashable has an entire subsection dedicated to it, – but what’s the consensus? [read more]

Exploring Strategies for Successful Social Engagement with Travis Unwin of Sitewire

May 4, 2012 by Mike Lewis
with 674 views

Travis Unwin

As part of our interview series on effective use of social media marketing, I recently caught up with Travis Unwin, Director of Media Strategies for one of Awareness’ partner agencies Sitewire, a full service digital marketing and interactive advertising agency. The agency now counts more than sixty consultants who provide their clients with the necessary tools to successfully engage their customers in the digital space. Sitewire’s client roster is full of leading brands including Red Lobster, Olive Garden, Sears, The Capital Grill, and Sage. Additionally, Sitewire works closely with a variety of technology partners like LinkedIn, Google, Yahoo!, Yelp and YouTube, to develop innovative solutions for their clients. Travis shared some of his team’s best practices for social media strategy and engagement. [read more]

Social Media Strategy – Professional Interest vs. Emotional Engagement

May 3, 2012 by Chris Street
with 619 views

iQoncept/shutterstock.com

The social media superstars I respect and admire mix and blend professional and personal – perfectly. Pure balance, precisely put. [read more]

ViDEO: How to "Be Engaging"

April 24, 2012 by Tommy Walker
with 437 views

Andresr/shutterstock.com

What does "Being Engaging" really mean? Is it really code for something else? Don't people really crave to be engaged? Let's explore how to do this AND avoid using cliche's [read more]

Three Amazing Crowdsourcing Campaigns

April 20, 2012 by Alex Smith
with 719 views

ssguy/shutterstock.com

There are now many great examples of how online communities can be used as a tool for crowdsourcing during the product development process; I’ve outlined a few of my personal favourites below, some old and some new... [read more]

Crafting the most Re-Tweetable Tweet You Can!

April 18, 2012 by Charles McGuinness
with 2,586 views

Lincoln Rogers/shutterstock.com

What's the perfect length of a tweet? How many hashtags should I use? More importantly, how can I get re-tweeted? These are questions we all ask ourselves when we compose a new tweet. This article takes a look at what does and does not get retweeted to answer these and other questions. [read more]

3 Ways to Maximize Your Network Relationships

April 2, 2012 by Jim Pagiamtzis
with 3,504 views

Image by Porter Novelli Global via Flickr

One door closes, but two other doors open. That’s how the saying goes; however, often, when networking, it may feel like many doors are being closed and few are opening. By using a few key strategies, you can actively ensure that so many doors are opening that you are constantly introduced to new opportunities.By maximizing your... [read more]

Peer-to-Peer to Amplify a Brand

March 19, 2012 by Dr. Santanu Bhattacharya
with 445 views

...vast amounts of generic conversations people have about themselves, their choices and likes occur outside a brand owned platform. Ability to access these peer-to-peer conversations can open up new avenue for brands to create brand and customer building activities, amplifying a brands presence manifold. [read more]

Use the Facebook Timeline to Tell Your Brand’s Story

March 16, 2012 by JIm Haughwout
with 785 views

Don’t fight the Facebook Timeline. Use it to connect to others by telling your story in a wholly new way. [read more]

How to Use Facebook Timeline for Better Engagement

March 8, 2012 by Alex Smith
with 1,991 views

The ultimate goal of pages on Facebook is still engagement. Following the release of Timeline, not much has changed in the engagement game, but there are still a few ways that the changes can help to increase interactivity around a page. [read more]

Facebook Timeline for Brands: 10 Things to Get Right

March 2, 2012 by George Guildford
with 4,503 views

Tino Mager/shutterstock

With the best part of a month to go before Facebook automatically switches over all brand pages to Timeline it might seem like businesses have plenty of time to get everything ready. However, there's much more to do than simply upload a new cover image. The whole way Facebook looks, works and breathes has changed. [read more]

How to Retain Your Customers for the Long-Term

February 29, 2012 by Alex Hisaka
with 1,032 views

Business doesn’t just happen in the development process of a product or service, it happens in the small personal interactions that allow us to show each other who we are and what we believe in. [read more]

Social Media, Choice, and the Quest for Action Streams

February 17, 2012 by Alex Smith
with 687 views

Whilst there are around four-five major social networks that most people belong to right now – Facebook, Twitter, Google+, LinkedIn and Myspace – there are always more start-ups raising their hands and doing something innovative as a means of vying for our attention. Whether it’s a branding activity like Lady Gaga’s Little Monsters... [read more]

Using Content to Engage Your LinkedIn Connections

February 16, 2012 by Joseph Scott
with 869 views

There have been some excellent posts here regarding connecting on LinkedIn and building networks with appropriate contacts. What I'll be talking about is how to use content to engage your network. [read more]

Silos: The Biggest Barrier To True Brand & Consumer Engagement?

February 7, 2012 by Steve Olenski
with 3,062 views

Call it multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want… a consistent and seamless message across all marketing channels. [read more]

Human Media: The Human Approach that Changes the Outcome

February 7, 2012 by Isra Garcia
with 576 views

Photo: ortzadar

Using Human Media means changing the “social” approach that you give to the Web for another more human. It’s simple and effective.Two Parallel ApproachesIn the early times, companies developed a marketing campaign with a liv motiv and claim, and after that they studied whether it worked or not. They practically made a guess on... [read more]

9 of 10 Online Marketers Make the Same Silly Mistake

February 1, 2012 by Barry Feldman
with 2,125 views

When clients come a-calling on me to plan and write new websites for their business, the first questions I ask: “Who will be visiting your site?” 9 of 10 times I don’t get a specific answer. Ug. [read more]

Facebook 2012 – the Year of Engagement +1

January 26, 2012 by Alex Smith
with 864 views

With EdgeRank dominating brand page content and Facebook changing the focus of activity and applications through timeline and actions respectively, it’s fair to say that brands now need to work harder than ever to engage their audiences. [read more]