About Social Media Today
branded storytelling
Sell Your Brand through Storytelling
What is it that makes your brand so special? Is it how you conduct business? How about your ability to understand your audience? Is it your superb services and products? The truth is that these are simply characteristics developed from a single source – you.[read more]
ViDEO: How to "Be Engaging"
What does "Being Engaging" really mean? Is it really code for something else? Don't people really crave to be engaged? Let's explore how to do this AND avoid using cliche's[read more]
Tell Your Brand's Story on Facebook Timeline
The concept of Timeline alone delivers a number of options for engagement wherein brands can highlight memorable points in their history—allowing fans to understand and relate to company milestones. Likeable Media was a by-product of my wedding in 2006, a word-of-mouth marketing event that sparked meaningful relationships with many current clients.[read more]
Nike's Branded Storytelling Showcases Innovation
Ed Cotton has an insightful take on one of Nike's marketing strategies for the Olympics, which is creating video testimonials and interviews with their lead R&D folks: “It's a reminder that all brands have the opportunity to tell much big stories because the media bandwidth available to do so is that much bigger and costs...[read more]
“Great article and spot on. I have used this basic system for years and it does work! By properly and honestly a determining deal stages, and then applying percentages to each, the accuracy is amazing.Thanks again!”
“I use hootsuite which allows you the option to "auto schedule" with their peak time algorhytm or you can schedule the time manually. Works great. Hootsuits has so many great options from organizing twitter streams by lists, keywords, user names as well as scheduling, attaching files, shortening links, etc... ”