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17 Rules of Engagement to Create a Love Affair Between Your Brand and Buyer

March 9, 2014 by Barry Feldman

Buyers and Brand Love

Engagement is an emotional connection. It's the DNA of the relationship. The intensity of the emotion is equal to the connection to your brand. If you don’t put your heart into engaging customers, your competitors gladly will. The apathetic shall walk alone.[read more]

Marketing to Women: Why Painting it Pink Doesn't Work

May 26, 2013 by Shane Atkins
1

how not to market to women

Jane Cunningham and Philippa Roberts founded Pretty Little Head in 2007. Their second book, "The Daring Book for Boys in Business," has just been published, and is aimed at companies that struggle to engage with female customers.[read more]

Social Media Alchemy: Turning Spam into Engagement Gold

April 14, 2013 by Brad Friedman

reconsidering spam

Spam comments are a pain in the butt, they are made of evil, evil stuff. But, if you bring them out in the open, they can be quite funny, and be a unique way to engage with your audience.[read more]

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Going global or local: how to engage relevant audiences for your brand?

June 14, 2012 by Laurent Francois

Some best practice to better outreach and engage your audiences: starting small but smart; implementing a human-to-human approach; understanding the cultures in which your brand wants to dive[read more]

How To: Be a Great Blogger When You're Not a Great Writer

March 23, 2011 by Tracy Gold
11

Even if you're not skilled at writing pretty sentences, you can use these tips and tricks to be a successful blogger.[read more]

Deciphering the Code of Great Social Ideas

August 10, 2010 by Steve Sponder

Have you noticed that there appears to be a growing number of weird and wonderful campaigns coming out of various agencies across the world?   There is certainly an increasing opportunity for brands to break out of the constraints of paid media spaces and engage directly with people, via ideas that are constrained only by our...[read more]

Social Media Etiquette - Stop being the Social Grinch who stole Christmas!

December 23, 2009 by TheCustomerCollective Admin
2

Ask yourself these questions to find out if you are guilty of being the Social Grinch this year. Do you try to retweet and respond to posts? Do you actively read the posts and respond to interesting information? Do you thank your followers and fellow retweeters? Do you attempt to be engaged to share information and genuinely follow...[read more]

Thank you

December 31, 2008 by Valeria Maltoni

Thank you, dear readers, for your time and attention. Without you, this wouldn't be as much fun. Thanks also go to all of you who comment and those who link, Stumble, Digg, Twit, and share in other ways. I know how challenging it is to have only so many hours in a day and I am grateful that you would spend some of those precious...[read more]

In 2009, Social Media Will Be So Over

December 30, 2008 by Craig Stoltz
3

Back in my callow youth, in 1996, I was reporting on an “online travel” technology conference for the Washington Post. It focused on the breathtaking development that the Internet would soon let people actually purchase airline tickets and hotel visits online, without a travel agent or even a phone call! It was heady stuff...[read more]

Nonprofits Social Media Efforts Lead the Business World According to Recent Research

January 4, 2008 by Bill Ives

This has gotten some play but in case you missed it, a study, by Eric Mattson and Nora Ganim Barnes at the Center for Marketing Research, found that Charitable organizations are outpacing the business world in their use of social media. The work was based on a nationwide telephone survey last spring of nonprofits named by Forbes Magazine...[read more]

 
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