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Best Practices for Creating and Promoting Infographics [INFOGRAPHIC]

November 25, 2013 by Jim Dougherty

Infographics Infographic

This may seem a little meta to have an infographic about infographics, but the best practices that it shares are sound. The most reliable source of infographics that I’ve found is from press releases or direct pitches. I’m curious to know your thoughts on this one. Is there anything you would add or take away?[read more]

How to Share Content on Social Media in 5 Minutes a Day

November 4, 2013 by Dennis Shiao

Social Media in Five Minutes

The goal of this post is to show you how to get started with social media sharing in as little as five minutes a day. The post is geared towards individuals rather than brands, although some of the tips contained in the post certainly apply to brands.[read more]

4 Reasons Why Marcus Johns is a Master Content Marketer

August 24, 2013 by Jameson Brown

Vine Content Creation

Content Marketing is a phrase that has been beaten to death, but I will use it here to prove a point. If you have not seen him yet, Marcus Johns has conquered Vine in a way that no one else has . He’s taken great content and molded it to the constructs of the platform.[read more]

Writing Content: 21 Tips for Getting it Right

July 28, 2013 by Barry Feldman

Writing Content

I’ve been asked to give a brief lesson on how to write content for the web. While it’s writing we’re going to cover, to apply the lesson I want you to think of yourself as an artist. You’re going to paint a picture—illustrate a point (or several). So you’ll start with a sketch.[read more]

15 Killer Questions to Spark Your Content Creation

July 27, 2013 by Shell Robshaw-Bryan

Content Ideas

Content strategy is at the heart of new SEO, but creating content isn’t always easy and getting started at all can often be even harder. For consumer focused businesses creating new relevant content is comparatively easy. For others, this can be more challenging.[read more]

A Secret Source of Powerful Content Ideas

July 22, 2013 by Barry Feldman

Content Sources

While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers.[read more]

Simple and Effective Tips for Creating Great Social Content [INFOGRAPHIC]

July 20, 2013 by Aaron Elliott

One may have the best design for their social media accounts and its content but without other elements, these are not great social content. Great design surely helps but great social media content is a mixture of much more than that as this infographic teaches us.[read more]

How Can Blow Up Blog Traffic

March 20, 2013 by Mike Allton boosts blog traffic (image: Krissy.Venosdale/Flickr)

There are a lot of different tools to help with content creation, drive traffic, and keep your website up to date, but there's one tool that can help you do all three at the same time: According to co-founder Nick Kellet, is "true social curation with lists as a metaphor."[read more]

Content Is King: How to Master Digital Marketing

January 28, 2013 by Anna Farmery

The landscape of online content marketing has become much more populated in recent years, but it is still relatively wild and open. There is one consistent theme—spend time and money on your content and you will be rewarded.[read more]

Easy Social Media Content Creation

August 11, 2012 by Danielle Leitch

Photo by JanneM via Flickr

Here are a few tools that any marketer can use to get a daily resource for industry topics and trends from both businesses and individuals to share with their own network. Tools like these are free and easy to use to target trends and create content that can be good to share with your growing social community.[read more]


How to Hold Your Own Social Media Olympics

August 9, 2012 by Joshua Paul

Get step-by-step instructions for snapping your social media team out of its summer malaise by hosting your own Olympic Games. Don't forget your social village![read more]


Stop stalking your prospects. Give them great TOFU content!

July 25, 2012 by Kevin Jorgensen

You’ll have a much better chance of building lasting, repeat and referenceable customer relationships if your website and marketing cater to the entire sales funnel, especially the top! After all, you can only nurture and qualify prospects when you have healthy activity at the top of the funnel. Capitalize on your visitor's need to browse and create engagement that converts to leads and sales with lots of quality content and Great Top of Funnel (TOFU) offers![read more]


Why is (starting) Social Media so Hard for Small Businesses?

June 19, 2012 by Susanna Gebauer

Many businesses want to utilize social media, but only a fraction master it. The hardest part seems to be the process of breaking your company’s foot through the door. (Especially, if you are a small business.)[read more]


Blogging and How-to Make Your Blogs Stand Out

May 10, 2012 by Kevin Jorgensen

As I was thinking about an inbound marketing topic to follow my blog last week on the need for powerful positioning statements, it occurred to me that I’d never written on the mechanics of writing a great blog. A blog is one of the best tools for regularly adding relevant, keyword-rich content to your website, helping it rank better for key terms on search engines. So optimizing your blog posts will make your best top of funnel offer easier for your prospects to find. Great blog writing is part art, part science…I’m going to deal with the scientific part. The art is up to you! Follow these proven best practices to increase your presence with your best prospects.[read more]

Do you need a Social Community Manager? [Infographic]

February 16, 2012 by Gareth Case

The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it?[read more]


Working The 9 to 5 Was Killing Me... Personal Salvation Through Social Media

October 26, 2011 by Julie Morey

"Working the 9 to 5 job was killing me" features blogger and artist Jessica Doyle,​. Part of Elastic Lab's Culture of Content Creation series on digital content creators. Filmmaker: Frank Sheppard[read more]

6 Easy Ways to Find Compelling Content for Your Blog

October 24, 2011 by Joy Fleming

Blogging is simply one of the best things you can do to build your brand. Writing in a blog doesn’t always have to be a time consuming task. The main core of your writing should be to educate and entertain your readers. Content means value, and you always want to provide your readers with a great deal of value. I would recommend...[read more]


This Career is a Worthy Cause… Creating Content for the People

August 4, 2011 by Julie Morey

"This career is a worthy cause" features filmmaker and producer Sarah Weinstein. Part of Elastic Lab's Culture of Content Creation series on digital content creators. Filmmaker: Sarah Weinstein,​.[read more]


Social Media is the World… and Ice Cream

July 20, 2011 by Julie Morey

A video post from Elastic Lab on the impact of social media.[read more]

Creating Intriguing Social Media Content – 3 Fundamental Steps

December 1, 2010 by Mike Brown

I wrote a post last week on “16 Tactics for Building an Audience via Social Media” which was picked up by a couple of other websites. The article received a ton of tweets (thanks!), including one which posed the question of, “Where do you “find” intriguing social media content online?” While it may be easier to “find” intriguing...[read more]