About Social Media Today
content creation
How List.ly Can Blow Up Blog Traffic
List.ly boosts blog traffic (image: Krissy.Venosdale/Flickr)
There are a lot of different tools to help with content creation, drive traffic, and keep your website up to date, but there's one tool that can help you do all three at the same time: List.ly. According to co-founder Nick Kellet, List.ly is "true social curation with lists as a metaphor."[read more]
Content Is King: How to Master Digital Marketing
The landscape of online content marketing has become much more populated in recent years, but it is still relatively wild and open. There is one consistent theme—spend time and money on your content and you will be rewarded.[read more]
Easy Social Media Content Creation
Photo by JanneM via Flickr
Here are a few tools that any marketer can use to get a daily resource for industry topics and trends from both businesses and individuals to share with their own network. Tools like these are free and easy to use to target trends and create content that can be good to share with your growing social community.[read more]
How to Hold Your Own Social Media Olympics
Get step-by-step instructions for snapping your social media team out of its summer malaise by hosting your own Olympic Games. Don't forget your social village![read more]
Stop stalking your prospects. Give them great TOFU content!
You’ll have a much better chance of building lasting, repeat and referenceable customer relationships if your website and marketing cater to the entire sales funnel, especially the top! After all, you can only nurture and qualify prospects when you have healthy activity at the top of the funnel. Capitalize on your visitor's need to browse and create engagement that converts to leads and sales with lots of quality content and Great Top of Funnel (TOFU) offers![read more]
Why is (starting) Social Media so Hard for Small Businesses?
Many businesses want to utilize social media, but only a fraction master it. The hardest part seems to be the process of breaking your company’s foot through the door. (Especially, if you are a small business.)[read more]
Blogging and How-to Make Your Blogs Stand Out
As I was thinking about an inbound marketing topic to follow my blog last week on the need for powerful positioning statements, it occurred to me that I’d never written on the mechanics of writing a great blog. A blog is one of the best tools for regularly adding relevant, keyword-rich content to your website, helping it rank better for key terms on search engines. So optimizing your blog posts will make your best top of funnel offer easier for your prospects to find. Great blog writing is part art, part science…I’m going to deal with the scientific part. The art is up to you! Follow these proven best practices to increase your presence with your best prospects.[read more]
Do you need a Social Community Manager? [Infographic]
The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it?[read more]
Working The 9 to 5 Was Killing Me... Personal Salvation Through Social Media
"Working the 9 to 5 job was killing me" features blogger and artist Jessica Doyle, jessicadoyle.com/. Part of Elastic Lab's Culture of Content Creation series on digital content creators. Filmmaker: Frank Sheppard[read more]
6 Easy Ways to Find Compelling Content for Your Blog
Blogging is simply one of the best things you can do to build your brand. Writing in a blog doesn’t always have to be a time consuming task. The main core of your writing should be to educate and entertain your readers. Content means value, and you always want to provide your readers with a great deal of value. I would recommend...[read more]
This Career is a Worthy Cause… Creating Content for the People
"This career is a worthy cause" features filmmaker and producer Sarah Weinstein. Part of Elastic Lab's Culture of Content Creation series on digital content creators. Filmmaker: Sarah Weinstein, thesunsinger.com/.[read more]
Social Media is the World… and Ice Cream
A video post from Elastic Lab on the impact of social media.[read more]
Creating Intriguing Social Media Content – 3 Fundamental Steps
I wrote a post last week on “16 Tactics for Building an Audience via Social Media” which was picked up by a couple of other websites. The article received a ton of tweets (thanks!), including one which posed the question of, “Where do you “find” intriguing social media content online?” While it may be easier to “find” intriguing...[read more]
The Creative Plateau and Content Curation
So why is the amount of newly generated content beginning to bottom out? Here are three possible reasons:1. The Innovation Adoption Curve Fans of the innovation adoption curve suggest that the hype associated with socially driven and created content is beginning to reach its zenith. In other words, we’re all in for a long overdue...[read more]
Social Media Needs You. Do You Need It?
Social Media wouldn’t exist in the format we imagine it today if it weren’t for the millions of users constantly uploading and updating statuses and other media. According to a study, content creation has recently plateaued. For as many users as we add, we’re still writing the same amount of tweets about how much we love...[read more]
Online Interviews as a Source of Rich and Vibrant Content
One of the easiest and most effective ways to generate relevant and pertinent content is to do an audio interview series. By doing so you will be providing valuable content to your audience while building relationships with the people you interview. I have developed a deeper relationship with each person that I have interviewed on my...[read more]
What Does It Mean to Be the Media?
There’s been a lot of talk in PR about how the media has changed in the past few years and what that means for PR practitioners, for brands and for organizations. One axiom that I keep hearing and find interesting is that now we are the media. In essence: traditional media outlets are shrinking, and many are...[read more]
Five Key Elements To Creating Compelling Content
I have been thinking a lot recently about creating compelling blog content, and at first blush, there seem to be a lot of barriers. But like getting over a barbed wire fence, you just have to step back for a minute and think through your approach so that you don’t catch something important on a barb.The primary reason I have been...[read more]
Content Hunters: Social Media Edition
My wife and I moved into our first house last September. The process we went through to find the house lasted about 4 months, caused many marital disputes, 3 abandonments of looking at houses all and hundreds of miles put on my car. It was one of the most enjoyably terrible experiences of my life, but one thing that came out...[read more]
How to Create Awesome Content
A few weeks back I wrote the blog post 'Planning a Content Strategy' for which I received some great feedback, since then I've given some more thought to this subject and spent some time trying to get a sense of how brands view of 'content' is changing. I think we are starting to see brands recognising that a more strategic approach...[read more]
“Social media and other information tools can be a double-edged sword. Maybe a little planning can help you decide whether this is good or not.”
“Hi Amanda, I was suggesting to add to your list collection of SEO tools (seoeh.com) which are very powerfull and could be a good help . I can see that you have not added those toolsyet to your list, do you have any reasons not to liking those tools? Thank you for your reply,Regards, Sergre ”