how-to posts, articles, and infographics | Social Media Today
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Do You Use Twitter Lists? 6 Simple Steps to Creating Lists

July 9, 2013 by Julie Tappendorf

Twitter lists can be a very useful way to control the stream of information, or tweets, that you receive on your Twitter feed, particularly if you follow a wide variety of people, groups, or organizations. You can organize Twitter users into lists so you can more easily monitor different networks of friends, organizations, and interests.[read more]

5 Ways Small Businesses Can Use Pinterest

May 7, 2013 by Ken Mueller

We hear the phrase content marketing a lot these days, and it simply means you are creating some sort of content for your customers, whether it be blogs, ebooks, videos, or something else. It’s one thing to create that content, but another to give it legs. We share our content on Twitter, Facebook, and G+, but why not Pinterest?[read more]

How to Add a Recommendation on LinkedIn [VIDEO]

April 16, 2013 by Vaughan Rivett

I've created this video to teach people how to add a recommendation to a contacts profile on LinkedIn. Recommendations are a really powerful feature of LinkedIn.[read more]


5 Facebook Insights Your Business Can’t Ignore

April 27, 2012 by Annalise Kaylor

Truth be told, Facebook Insights has more ways to measure reach than Larry King has had wives. It’s bordering on the ridiculous because everyone seems to define “reach” in a different way.[read more]


Five Tips for Squeezing Social Media Into Your Workday

December 15, 2011 by James A Martin

When you’re already working virtually around the clock, how do you squeeze social media into your day? Here are five tips to get you started.[read more]


Want to Make Your Business Social? 10 Things You Can Start Doing Today

July 11, 2011 by Sateja Parulekar

"Incorporating social collaboration into your business helps to establish culture and leadership within the office “walls”. The pace of technology adoption enables businesses to become social, but it’s the mindshare of your employees that makes it tangible. "[read more]

Are you spittering (=spamming) or truly engaging on Twitter?

May 24, 2011 by Ted Sapountzis

While there are raging debates in the industry as to whether Twitter is a broadcast, or engagement medium, I strive for the latter. My rules for engaging on twitter are: (i) add value, (ii) be authentic, and (iii) do no blindly re-tweet.[read more]

The Successful Social Media Resume

April 22, 2011 by Hillary O'Keefe

You are clearly cut out for a career in social media marketing, but is your resume ready to get potential employers talking about you? This top-to-bottom guide will help you craft the perfect career-launching social media resume.[read more]

How to Approach Business Social Media Strategically

January 14, 2011 by Tom Pick

A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Anyone can record an event with a Flip and upload it to YouTube. Anyone can get on...[read more]

How WordPress Themes Work

January 11, 2011 by Nirajan Bom Malla

WordPress developer and all-around web geek Joost de Valk has just graced the Internet with a highly useful infographic. It’s a posts-to-plugins look at the anatomy of a typical WordPress theme[read more]

Social Media for Beginners: Facebook

January 6, 2011 by Chris Dessi

If you run a business, you must be on Facebook. The numbers tell the tale. There are over 500 milllion people on Facebook. The more powerful number however is that 50% of those people log into Facebook daily. That’s a huge audience that you cannot overlook.[read more]

Want More Comments on Your Blog? Spend Less Time There

July 27, 2010 by Daniel Hindin

Kara Vanskike, a reader of Spin Sucks, the blog I manage, sent me an email recently saying: “Our blog has been up and running for about a year and a half.  We know it's being read through analytics and in person comments, but we really struggle to get people to comment on the posts.” Despite what many people think, it’s not as easy...[read more]

SEM Basics: How to Use a Proxy IP in Firefox

April 11, 2009 by Nick Wilsdon

I'm sure most of my small select readership are well aware of how to use a proxy IP but after writing my last post, a less-technical friend asked for more details. So here you are, a quick 10-minute guide to using a proxy IP.What is a Proxy IP?There are computers that allow anyone to connect to the web through them, i.e. they can be used...[read more]