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8 Ways to Keep Your Social Media Updates Fresh

January 12, 2014 by Salman Aslam

Fresh Updates

Small business owners managing their own social media often ask the same question: “How can I keep my updates fresh and engaging?” If one were to poll marketers and business owners, one would find the challenge of keeping updates from becoming stale is a top concern in social media.[read more]

Google’s New Approach to Content: Maybe Our Blog Will Benefit

February 25, 2011 by Rajeev Malik

This just in from Business Insider – the best business site around — Google just announced a massive change to it’s search algorithm.  And the impact is not slight.  It apparently will impact over 11% of all search results.  The big change is going after Content Farms.  Google is going to downgrade sites that...[read more]

It's Time To Transform... or Go Back To The Lazysphere

January 13, 2009 by Peter Kim

Let's get serious about social business.The reverb in the echo chamber has become deafening.Have you noticed the lack of original content being published lately?  I have.  There's a term to describe what's going on and Steve Rubel called it a year ago: The Lazysphere."Rather than create new ideas or pen thoughtful essays...[read more]

'Lazysphere' blogging and the freedom to be me

January 10, 2008 by Paul Chaney

I read with great interest veteran blogger Steve Rubel's post, Lazysphere and the Decline of Deep Blogging, which talked about the prevalence of "me too" blogging that's currently in vogue. He defines the "Lazysphere" as a group of bloggers who, rather than taking time to compose original entries, simply "glom on to the latest news" with...[read more]