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Social Media Morning Report

February 13, 2013 by Adam Chapman

President Obama's Google Hangout, Grammys vs Super Bowl on Facebook, mobile tweeters, and more.[read more]

Six Must-Haves to Cut Through

February 12, 2013 by Drew Neisser

Cutting through has always been challenging. But looking at this year's batch of Super Bowl ads, it is clear that the formerly reliable components of surprise, emotion and relevance now need to be buttressed with socialize, searchify and extend. While the most successful of Super Bowl ads covered most of these bases, here’s how a few stood out.[read more]

Twitter Hashtags in TV Advertising [INFOGRAPHIC]

February 10, 2013 by Anita Loomba

During this year's Super Bowl, dozens of new commercials debuted and some got more buzz than others. More than 50% of the ads mentioned social media, with many using hashtags. This infographic breaks it all down for you.[read more]


Social Media Morning Report

February 7, 2013 by Adam Chapman

Social media and social movements, Vine's porn problem gets addressed, Super Bowl ads' hashtags perform, and more.[read more]

How One Brand Won and Lost During the Same Super Bowl

February 5, 2013 by Steve Olenski

We don't know the financial impact any one Super Bowl spot has had on any one brand, yet. It's simply much too early to tell. That having been said, I think Anheuser Busch won AND lost during the Super Bowl with two very different TV commercials.[read more]


Social Media Morning Report

February 5, 2013 by Adam Chapman

Lessons in Twitter journalism, brand marketers see a 40% happier 2013, "the social media capital of the universe", and more.[read more]

Did Real-Time Marketing Win the Super Bowl?

February 5, 2013 by David Armano

Can you really do real time? Do you have a content team ready at a moment's notice? Can you promote a Facebook post as quickly as it takes to develop the content? Can you measure what's working and what's not as it unfolds? We're all going to find out.[read more]


#Blackout: How to Advertise in Real Time

February 4, 2013 by Adam Chapman

Super Bowl XLVII will be remembered for a variety of reasons: the historic matchup of the brothers Harbaugh and a 35-minute blackout in the 3rd quarter that nearly let the 49ers come back. But for social media it was the power of one clever, nimble team that could take advantage of a perfect opportunity and create the only ad everyone still talks about the next day.[read more]

Oreo Won the Advertising Super Bowl With a Single Tweet

February 4, 2013 by Steven Shattuck

While Twitter mostly devolved into snarky punditry and fake accounts for inanimate stadium features during the Super Bowl blackout, one savvy brand cut through the chatter with a simple, clever tweet and won the evening. By the time the lights came back on in New Orleans, Oreo had racked up over 10,000 RTs, thousands of "favorites" and overwhelmingly positive replies – all with a single tweeted image.[read more]

Marketing That Scores a Touchdown: The Best #SuperBowl XLVII Ads

February 4, 2013 by Jasmine Henry

Turns out, there really are millions of viewers who tune into the Super Bowl for the ads. Blame it on Steve Job’s wildly famous 1984 advertisement, but the commercial messages in between power plays have developed a cult following.[read more]

After the Super Bowl: Biggest Buzz is Near the Water Cooler, Not on Twitter

February 3, 2013 by Ed Keller

Marketing pundits are gearing up to assess who will get the most bang for the $4 million being invested for each 30 second spot. Conventional wisdom is that we can judge success via monitoring Twitter and other online social media.[read more]


Can We Create Something Else Like the Super Bowl?

February 3, 2013 by Bilal Jaffery

Most of what we consume as a society today has been directed and crafted through the use of mass mediums like TV, print and radio. And this mass medium strategy has worked marvelously in influencing our preferences, likes, dislikes, culture and ultimately our choices — specially during the industrial era when there were no alternatives. Can we recreate another mass experience using a very personalized environment of today?[read more]

Social Super Bowl: What To Watch For Today

February 3, 2013 by Jim Tobin

The Super Bowl has always been an advertising showcase for marketers. It’s the rare occasion where you don’t set your DVR and fast-forward through the commercials. But lately, it’s been a big stage for social media integration as well.[read more]

The Super Bowl: A Social Media Marketing Opportunity

February 2, 2013 by Julie Blakley

The Super Bowl can be a great medium for sourcing user-generated fan content, gauging sentiment and capitalizing on the buzz surrounding a big game. Avid sports fans love to brag and talk smack, and social media provides a perfect platform to allow those fans to have those conversations in real time.[read more]

The Social Reach of Super Bowl Brands [INFOGRAPHIC]

February 1, 2013 by Andre Bourque

The top brands advertising in this year's Super Bowl span across tech, beverage, food, and automotive. In this infographic, each are measured in terms of online social reach.[read more]

Super Bowl Social Media Marketing: A Detailed History

February 1, 2013 by

Here’s a look at what social media has done to alter the landscape of Super Bowl advertising. And as you kick back with your game day snacks on Sunday, think about how these new social strategies can be applied to marketing your business every day of the year.[read more]

Super Bowl: Reaching Beyond the 30 Seconds of Airtime

February 1, 2013 by Patricia Travaline

Today’s top brands understand the need to extend the life of their Super Bowl ads – and their $3 million investment – by publishing supporting content across paid, owned and earned channels leading up to and beyond the big game. Engaging and entertaining an audience before and after the big show through content can amplify brand messages well beyond Sunday’s game.[read more]


Learning From a Super Bowl's Social Media Command Center

February 1, 2013 by Adam Chapman

The people who manned the Super Bowl Command Center were monitoring Twitter, Facebook, and other platforms during the days leading up to the Super Bowl so they could swoop in whenever help could be offered to fans. “From the time a visitor steps off the plane, whether it was in a cab or in a hotel or on Twitter or Facebook we wanted to make sure they had an amazing experience and find all the information they needed and maybe even some that they weren’t looking for,” Jackson says.[read more]

Super Bowl XLVII: Follow the Social Media Game

January 31, 2013 by Sandy Pell

On Sunday, February 3rd, the San Francisco 49ers and the Baltimore Ravens will compete against one another in Super Bowl XLVII. While the two football titans will soon clash on the gridiron, they are already going helmet to helmet on the social media playing field.Arguably the biggest event in American sports, the NFL’s championship game...[read more]

Super Bowl XLVI Goes Social: Amplifying the Game Experience Online [INFOGRAPHIC]

February 22, 2012 by Mike Lewis

The Super Bowl XLVI was a social media success thanks to the Indianapolis Super Bowl XLVI Host Committee and team at Raidious, who created and managed the first ever Super Bowl Social Media Command Center. Using the Awareness Social Marketing Hub, the were able to capture a tremendous amount of data and here is just a taste of what they will do with it.[read more]