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It’s Time To Consider A Better Metric: Investment On Return

January 11, 2013 by Rick Liebling

We don’t make the products people buy, but we do play a significant role in the way people perceive brands. And now we must ask ourselves, in the current era in which we live, how much longer will simply touting the more, bigger, faster, cheaper, now approach be tolerated by people? How much longer will they be satisfied with nothing more than that from the companies to which they are giving their money?[read more]

Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media

January 6, 2012 by Steve Olenski
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Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.[read more]

Top Five Things I Resolve to Never Hear a Marketer Say About Social Media in 2012… And Beyond

January 4, 2012 by Steve Olenski
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There are still what I consider a large portion of marketers who still believe social media is a passing fancy; that it’s not here to stay; that people will grow tired of it.[read more]

Consumers Choose Email To Communicate with Favorite Brands

January 3, 2012 by Steve Olenski

In our digitally-crazed world of Twitter, Facebook, SMS and on and on... the preferred method of communicating with a favorite brand for many is via email.[read more]

How Does FedEx Grade Out for Their Handling of Their Recent Delivery Driver Debacle

December 23, 2011 by Steve Olenski

How a brand handles a crisis is of course very important. The recent FedEx delivery driver debacle once again brought to light the need for proper crisis management. A nationally-renowned expert of crisis management weighs in.[read more]

Why Brand Marketers Need More Brand Ambassadors

December 22, 2011 by Steve Olenski

The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their brands as they can.[read more]

The Major Disconnect Between Brands and Consumers When It Comes to Social Media

December 22, 2011 by Steve Olenski
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A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]

Are B2B Marketers Not Using Twitter Correctly?

December 15, 2011 by Steve Olenski

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their integrated social media campaign only 15% state they generate leads from it compared to LinkedIn where nearly 1/3 of B2B marketers report generating a lead.[read more]

What the New Twitter Brand Pages Mean to Marketers

December 9, 2011 by Steve Olenski
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Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.[read more]

About the importance of innovation and how social media marketing can influence an innovation process

June 26, 2009 by Oliver Hellriegel

While the “closed” innovation model served organizations well in the past, more recently, several factors have undermined the logic of this model.  One factor is the increased mobility of the workforce.  As people move from one organization to another, they take with them the tacit knowledge acquired in one...[read more]

 
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