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Top Ten Reasons Your Facebook Ads Are Being Rejected

December 30, 2013 by Eric Chapman

If you’re a marketer who has advertised your goods or services on Facebook, chances are you’ve had at least one rejected, which seems to be common! There are lots of reasons the social media giant rejects ads which are fairly obvious, but sometimes your ad gets rejected, and you have no idea why.[read more]

Facebook Advertising Options That Won't Break the Bank

December 28, 2013 by Rachel Strella

Cheap Facebook Ad Options

The Facebook algorithm changes have many Facebook page owners in an uproar, especially those who paid to acquire their Facebook fans. I manage nearly 20 fan pages and can confirm a startling drop in what’s been an already declining reach over the past year.[read more]

5 Things You Need to Know Before Advertising on Facebook

December 15, 2013 by Starr Knight

Facebook Ads

Advertising on social media has been frowned upon in the past but things have changed. You might be thinking about including Facebook advertising as part of your online marketing strategy moving forward so here are 5 things you need to know before advertising on Facebook.[read more]

Facebook News Feed Ads Dominate, Vindicate Exchange Model

June 29, 2013 by Jacey Gulden

Facebook Ads

A new Adroll study shows that Facebook’s News Feed Ads are in fact generating phenomenal 21x higher click-through rates compared to standard web retargeting advertisements.[read more]

Is this the end of Facebook as an Advertising Platform?

August 7, 2012 by Mark McGrath

Mark Zuckerberg must have been nursing his wounds, wondering what could possibly go wrong next. A landmark decision yesterday in Australia means that Facebook advertisers could soon be forced to moderate all comments made on their pages.[read more]


How Facebook Can Survive as a Business

August 2, 2012 by Adrienne Rhodes

Since the launch of its IPO, pundits have been predicting the downfall of Facebook. However, it is sitting on some gold mines and I don’t think the 900 million-strong social network is going anywhere anytime soon.[read more]


Attribution, Big Data & the Open Graph: 3 Driving Forces of Social Ad Innovation

July 9, 2012 by Ric Calvillo

While Facebook’s IPO confirms it is a mainstream media channel, social advertising is still in its infancy. Marketers who focus on measuring an ad’s downstream impact, leveraging consumer data in new ways, and investing in the Open Graph will be at the forefront of the next wave of social ad innovation.[read more]

Facebook to Launch Retargeting Advertising Platform

July 2, 2012 by Danielle Leitch

The social network is set to launch a new advertising service that will allow advertisers to retarget users and bid in real-time based on a user’s recent browsing activity. The new service will be called Facebook Exchange and is rumored to be available within a few weeks.[read more]

They Did What? General Motors’ Content Marketing Bomb-Drop and Beyond

May 30, 2012 by Amie Marse

GM was very clear about something, though: they would not be deleting their Facebook accounts. While they noted that they didn’t believe advertising on Facebook was very effective for them, they continue to embrace the platform itself.[read more]


Why Facebook's IPO Should Mean Free Advertising for Nonprofits

May 24, 2012 by Cody Damon

Facebook needs to follow Google's lead and offer a nonprofit program that gives 501(c)3 organizations access to free advertising or they are effectively keeping them out of the public sphere.[read more]

Making Customer Service Social

April 18, 2011 by .Elissa Nauful

The bottom line about social media: it’s all about communication. It is simply a series of platforms that use different forms of content to transfer ideas from a source to a recipient. The underlying benefit of social media is that the platforms have potential to transfer information from a single source to tens of thousands—if not more—recipients.[read more]

Is Advertising on Facebook Really Effective?

January 22, 2010 by Mia Dand

eMarketer has predicted a 39% increase in advertising spend on Facebook for 2010.  The popularity of advertising on social networks is primarily based on the notion that sites like Facebook  have a great deal of data on their users and this information can be exploited to deliver ...[read more]