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Celebrities Are Killing Your Twitter Marketing Campaign

June 15, 2012 by Adam Leiter

Because of their massive audiences and follower fanbases, celebrities on social media, Twitter in particular, have become a prime target for brands looking for help in spreading messages. But you could be killing your own Twitter marketing campaign by focusing on celebrities at this very moment.[read more]

COO Wants Klout & Retweets by Lady Gaga – 'Days of Our Social Biz'

November 27, 2011 by Pam Moore

Social media is not a band-aid for a broken business. Focusing only on Twitter followers, Facebook likes and influence metrics is unlikely to help you meet your business goals. Integrating social media within the DNA of your business is the only route to success.  Does it take more time? Yes.  Does it take more work? Yes....[read more]

10 leçons de Marketing par Lady Gaga

December 29, 2009 by Laurent Francois

Citoyens ! Lady Gaga livre par la voix de Victor 10 enseignements clés qui explique le succès de son marketing (traduction des 10 points) : Lady Gaga dispose d'une communauté de fans (la communauté gay) qui peut lui servir de base, de noyau dur son packaging est travaillé, et son style est...[read more]