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connected customers

Writing for the Customer: The Artful Copywriter

January 27, 2014 by Julia McCoy

Who doesn’t love a good secret? I know I do. I can’t help but feel excited when someone leans over, lowers their voice, and says, “Hey, can you keep a secret?” My imagination begins to concoct at warp speed, and I find myself feeling like a giddy little schoolgirl.[read more]

Create Customer Happiness with a Simple Act of Kindness

December 17, 2013 by Ezra Siegel

Customers and Kindness

We often forget how powerful the little things are each day. How the smallest acts of kindness, care, and respect for one another can often leave lasting impressions far larger than the act itself. A simple meaningful gesture can brighten someone's day - and that is important![read more]


Industry-Specific Marketing

February 20, 2013 by Robert Downey

Find out where the bulk of your customers gather online. Research and discover what social media sites they prefer, Facebook or Twitter, and then aim your marketing campaign at that site.[read more]

The 5 Truths About Global (Social) Warming

May 15, 2012 by Bryan Kramer

Have you ever met someone and thought, déjà vu—I’ve met you before? That’s not just your lunch talking. It’s likely that you have “met” that person, either through posts on a mutual friend’s Facebook status, or a particular tweet (or a retweet), or maybe through mutual connections on LinkedIn. Herein lies the beauty of social networking—it’s connecting strangers and making our world smaller than ever before.[read more]

Infographic - Add Crowd Power to Your Social Strategy

April 10, 2011 by Nick Bennett

Have you tapped into Crowd Power as part of your social media strategy? From better relationships, to business changing platforms, forming an early plan for Crowd Power can be a powerful way to increase effectiveness. See the infographic for more...[read more]

Does "Cheap Interaction" Trump Traditional Advertising?

February 18, 2008 by John Bell

Umair Haque is Director of the Havas Media Lab. Over at Harvard Business, he has posted on The Shrinking Advantage of Brands. His POV (my interpretation) questions the value of brand stewardship driven by traditional advertising in a world where the #1 brand is Google which doesn't advertise and the cost of each of us delving into the...[read more]