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Inbound Marketing Works: A Copywriter’s Success Story

April 1, 2012 by Barry Feldman

Image courtesy of author's blog

I want to tell you a little success story and help you understand why the same strategy can be the most effective marketing tactic your company will ever take. It's the story of a copywriting company, my company, and how I've managed to revive the demand for my services by pulling the plug on advertising and using inbound marketing.[read more]

David Ogilvy & The Truth About Advertising

October 25, 2008 by Gino Cosme

In a revolutionary video, the late “The Father of Advertising David Ogilvy calls for a shift in the role advertising plays; how direct response advertising is far more powerful than “general” advertising. His brilliance translates to how social media and online marketing - in fact, all communication...[read more]