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federal trade commission

The Dangers of Facebook Promotions for Marketers and Advertisers

November 21, 2011 by Steve Olenski
with 2,032 views
0

You have your Facebook page all set up and you decide to offer an enticement to get more "likes." Happens all the time, right? Well, you better be careful about what you promise in return for that "like" because people are watching... and they will call you on it. [read more]

Social Intelligence Corporation Can Keep Your Social Trail for 7 Years

June 23, 2011 by Steve Olenski
with 2,488 views
3

New government ruling allows companies to keep an archive of your social media activities for seven years. [read more]

Put on Your Sunglasses! Facial Recognition Is Going Social

March 15, 2011 by Anthony Miyazaki
with 2,149 views
6

Unless you’re one of the very few who have no recognizable photos online, there may not be much you can do regarding online facial recognition search. [read more]

FTC Values Sponsored Posts at $11,000 Apiece

October 5, 2009 by Brian Solis
with 706 views
1

What follows is the unabridged version of my latest post for TechCrunch, “FTC Values Sponsored Conversations at $11,000 Apiece“Source: ShutterstockIn May, I reviewed the proposed Federal Trade Commission guidelines that would ultimately affect and change how brands employ endorsements into their marketing, advertising, and... [read more]

The FTC Issues New Rules, and Why We Like Them

October 5, 2009 by Robin Carey
with 672 views
3

Today the Federal Trade Commission outlined its rules for product endorsements by bloggers, celebrities, and other influencers, who will now face fines of up to $11,000 for not disclosing that they were paid to review or endorse a product.  This is the salient paragraph:"The revised Guides also add new examples to illustrate the... [read more]

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