About Social Media Today
federal trade commission
Tweets Shrink Again for Marketers: What the FTC Says About Ads
Your tweets are about to get shorter again... for marketers, anyway. The Federal Trade Commission now says tweets promoting products or brands need a disclosure label. So how many characters will that leave you to talk about your brand?[read more]
The Dangers of Facebook Promotions for Marketers and Advertisers
You have your Facebook page all set up and you decide to offer an enticement to get more "likes." Happens all the time, right? Well, you better be careful about what you promise in return for that "like" because people are watching... and they will call you on it.[read more]
Social Intelligence Corporation Can Keep Your Social Trail for 7 Years
New government ruling allows companies to keep an archive of your social media activities for seven years.[read more]
Put on Your Sunglasses! Facial Recognition Is Going Social
Unless you’re one of the very few who have no recognizable photos online, there may not be much you can do regarding online facial recognition search.[read more]
FTC Values Sponsored Posts at $11,000 Apiece
What follows is the unabridged version of my latest post for TechCrunch, “FTC Values Sponsored Conversations at $11,000 Apiece“Source: ShutterstockIn May, I reviewed the proposed Federal Trade Commission guidelines that would ultimately affect and change how brands employ endorsements into their marketing, advertising, and...[read more]
The FTC Issues New Rules, and Why We Like Them
Today the Federal Trade Commission outlined its rules for product endorsements by bloggers, celebrities, and other influencers, who will now face fines of up to $11,000 for not disclosing that they were paid to review or endorse a product. This is the salient paragraph:"The revised Guides also add new examples to illustrate the...[read more]
“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”