reputation posts, articles, and infographics | Social Media Today
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Prevent Social Media Catastrophes

November 27, 2012 by Matt Foulger


[Sponsored] Kenneth Cole’s Cairo catastrophe. Hollister’s model misadventure. Marc Jacobs’ “tyrant” trouble. How would your company handle them?[read more]


Online Reputation and Positive Prejudice in Social Media

November 21, 2012 by Enrique Menéndez

The online reputation can be a very superficial as it depends on something as subjective as our tendency to prejudice (positive or negative).[read more]


Will a Bad Online Reputation Leave Coal in Your Stocking?

November 21, 2012 by William DiAntonio

With the holiday shopping season right around the corner, now is the perfect time to practice reputation management. Here are three reputation management tips that every business should use so that it does not wind up on Santa's naughty list.[read more]

Business Reputation Doesn't Come Cheap

November 20, 2012 by Keith Petri

Recent controversy over Facebook adjusting its EdgeRank algorithm to allegedly minimize organic reach and increase sales of promoted posts prompted me to write this post. While the rumors, in my opinion, have beenput to rest, the concept of companies like Facebook charging brands to access the audiences they have invested in building is unfair.[read more]


Social Media Catastrophes and How They Should Have Been Dealt With

November 20, 2012 by Eilidh MacRae

As a company, each and every post should be carefully thought through. These questions should be asked- ‘Why am I posting this?’ and ‘What reaction am I hoping to receive?’ To post blindly and rashly is social media suicide.[read more]


Protecting Your Reputation in a Hyper-Connected World

November 18, 2012 by Christian Arno

The internet has been called a "nowhere-to-hide" world, and it's all too easy for a misjudged tweet or poor review to dent a company's reputation. And more and more customers are relying on review sites and social media recommendations. Here are a few tips to make sure they're talking about your brand for the right reasons.[read more]

Mitigating Labor Unrest and Brand Reputation Risk on Social Media

November 17, 2012 by Adriana Munoz

In what is quickly becoming the most important weekend on the retail calendar Walmart employees are threatening to rain on the parade by attempting to organize a “nationwide strike” against Walmart. What’s all the more intriguing is that Walmart employees are not represented by a union. This call to action is for the most part being carried out organically on Social Media.[read more]


The 3 Myths of Online Reputation Management

November 16, 2012 by Chris Syme

Is online reputation management a magic "morning after pill" that takes care of all your indiscretions? Here are three myths commonly held about online reputation management services and the truths you need to know.[read more]

Social Media's Role In Understanding And Influencing Reputation

November 13, 2012 by Gareth Price

In the past, marketers and PR professionals often had to second-guess the issues that mattered to their customers. Today, we have a rich and comprehensive source of customer insight at our fingertips. The challenge is to identify, extract and filter actionable insights from the ever-growing mass of social opinion.[read more]


Social Media "Worst Practices": Making People Laugh

August 8, 2012 by Hollis Tibbetts

Humor in Social Media is a tricky thing. If you want to try to be funny in social media - go for it (carefully) - the world needs more laughter. The world needs more laughter - but don't let it be at your (or your company's) expense![read more]


How to Win Friends and Influence People… in Social Media (Exclusive Summary)

July 30, 2012 by Brian Cugelman, PhD

If Dale Carnegie were to take a community manager job today, we’re pretty sure he would have had no problem mastering his ‘new’ role. "How to Win Friends and Influence People… in Social Media" will show you the top 10 principles of effective community management based on the world's leading book on persuasive communication.[read more]

Social Media and Libel

March 28, 2012 by Mark Blackham

Thanks to social media we now all have libel daily with our breakfast. Social media will make organisation more aware of the sort of things that have always been said about them. It won't always be pretty. Rather than lash out, organisations will learn to love ordinary breaksfast libel as the ultimate market survey. For serious online libel, we'll have far more information about who saw it and how they reacted. Then we can ask: was the reputation damage bad enough to drag it all up again?[read more]

Facebook 'Likes' Don't Drive Brand Loyalty

February 9, 2012 by Adam Schreiber

Liking something indicates esteem. However, liking something does not necessarily result in behavioral change, namely buying or recommending the product. Why do you think so many consumers were upset when Facebook suggested that it would use people's "likes" as indication of their recommendations to friends? People buy because an item is relevant to their needs, not because they like something.[read more]

Establishing the Brand of YOU

October 30, 2011 by Adam Schreiber

Much like an organization is judged by its logo, its offices, and other physical manifestations, you are judged by your looks; just as an organization lives by a credo, or a mission you live by your morals and values; and just as an organization strategizes about the company they keep so too must you with the people you surround yourself with, or your "partners."[read more]

The Proof that Groupon Damages Your Business’s Reputation

September 13, 2011 by Paul Fabretti

"One of the big unknows is one of reputation though – Groupon’s is all over the place (thanks, in part to the recent departure of the Group Head of PR). For the first time, thorough research has been carried out analysing the reputational impact of the businesses that take part in deals – and it doesn’t make for good reading."[read more]

How to Proactively Manage Your Reputation Online Using Brand Ambassadors

June 28, 2011 by Joel Davis

"Social media provides the perfect channels for brand ambassadors to encourage brand advocacy. While ‘real people’ talking about brands is not a new marketing technique, social media has made consumers’ voices louder and more relevant than ever."[read more]

Unclaimed Facebook Pages and "Reputational Risk"

June 6, 2011 by Tia Fisher

"Somewhere along the way and with no fanfare, we’ve lost the link to claiming a page. Rumor has it that if you are a big enough fish in your advertising with Facebook and have a dedicated Facebook Advertising Account Manager, something can still be done through back channels to scoop up those renegade pages and affiliate them with the Authorized Page. "[read more]

The Bank of Facebook: Credits, Identity, Reputation

April 5, 2011 by Venessa Miemis

There has been much speculation recently about the role Facebook Credits could play in becoming a global virtual currency, and even the possibility of Facebook becoming a bank. In many ways, it already is becoming a bank - just not in the traditional sense. Facebook is harnessing the power of the social graph, and has certainly adopted an expanded definition of what ‘currency’ means. It’s time for the rest of us to hop on board.[read more]

Are You Ruining Your Business Reputation?

April 5, 2011 by

Are you ruining your professional reputation by connecting your Twitter account to your business networking? Think again![read more]

Social’s Ripple Effect

January 7, 2011 by Jay Deragon

Being and using social has a ripple effect. The ripple effect in sociology can be observed how social interactions can affect situations not directly related to the initial interaction. Social technology fuels activities where information can be disseminated and passed from community to community to broaden it’s impact. The source of information being propagated is people, individuals and organizations using people to propagate information.[read more]