social media engagement posts, articles, and infographics | Social Media Today
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social media engagement


Social Media Transforms the College Basketball Arena

April 6, 2014 by Scott Brand

Social Media and Basketball

The timing of social media's presence in college basketball couldn't be more fortuitous for the once trailblazing, but now stagnant entertainment sport. College basketball desperately needs a kick-start to attract more fans as it finds itself at crossroads.[read more]


Why Is Social Media Engagement So Important Anyway?

February 3, 2014 by Andrew Hutchinson

There’s a lot of discussion about on the best tactics to improve engagement. How do you generate engagement on social networks? What’s the best tactic to generate conversation? The thing that always stands out to me is that there’s not really any tactic to it – you have to engage with people.[read more]

The Marketing Case for Pinterest and How to Use it Successfully

July 24, 2012 by Mike Lewis

As a business owner or marketing manager you may be wondering, “Is Pinterest right for me?” We’d advise it’s time for you to consider Pinterest as an integral part of your social marketing effort, right next to the Big 3 - Facebook, Twitter, and YouTube. Here's why.[read more]


The Most Important Facebook Metric You Choose to Ignore

July 19, 2012 by Matt Winn

If you’re truly looking to measure your Facebook footprint, it’s time to stop ignoring and start prioritizing Facebook reach, which is defined as “the number of unique people who have seen your post.”[read more]

5 Killer Strategies to Dominate Facebook, Twitter and YouTube [Infographic]

July 2, 2012 by Mike Lewis

Awareness, Inc. examined each platform and shared five strategies marketers can apply to guarantee success for increasing brand awareness, fostering brand advocacy and generating leads and sales.[read more]

Why social media success is about quality not quantity

June 6, 2012 by Chris Street

Is it better to have 1,000 highly-engaged, motivated, re-tweeting followers on Twitter, or 10,000 followers who barely notice your tweets, least of all re-tweet and share your social media content on a regular basis? No brainer, really.[read more]

Return on Influence: The Social Media ROI

December 16, 2011 by Your Social Move

Return on Influence is concerned with engagement, rather than the monetary investment and profits associated with social media metrics.[read more]

The 3 C’s of Viral Marketing

November 5, 2011 by John Luginbill

Viral marketing. Is it worth your time, money, and effort? It can be. If you have the right Content, Community, and Catch.[read more]

Social By Design

June 24, 2011 by Cliff Figallo

Content for this post has been hidden while we confirm authorship. Sorry for the empty post. Thanks for your patience.[read more]

Facebook Policy – Why It’s Important

May 26, 2011 by komal

Most brands and agencies are coming up to speed with the intricacies of building social media campaigns on the Facebook platform, but few have considered the importance of Policy with a capital “P”. Indeed, few even know what it is. The reason for this is because Facebook, despite their perceived might, do not presently have the manpower to police the millions of applications and Pages that run on their Platform every day – and as such, few have experienced the rap on the knuckles when something they’ve deployed has broken the rules.[read more]


Three Key Ways Brands Can Manage Risk in Social Media

April 6, 2011 by George Guildford

Due to the sheer growth in conversations and user-generated content, by its very nature social media leaves brands and users open to a number of risks as well as opportunities. As a result, the need to be proactive, identify possible risks ahead of time and develop an appropriate social media monitoring platform and process is key.[read more]


Five Ways Brands Can Utilise Customised Landing Tabs To Generate More Fans On Facebook

January 19, 2011 by George Guildford

With an increasing number of brands and PR companies constantly looking for new ways to generate more “Likes” and “Fans” on Facebook, one of the most effective ways to achieve this is also one of the simplest - and up until recently, has been one of the most overlooked. Adding Facebook “Like” buttons on your company website and promoting...[read more]

How to find your ideal client using social media

May 12, 2010 by Chris Street

This might be one of the trickiest questions to face businesses and individuals getting engaged with social media platforms — after all, although raising profile, increasing online awareness, and positive impacts on Search rankings all come as part of the deal inherently with social media engagement, some tangible ROI (such as an...[read more]

The Business of Social Media: B2B and B2C Engagement by the Numbers

January 9, 2010 by Brian Solis

I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service strategy. In almost every scenario I've encountered, executives, marcom and service executives, and brand managers have generally assumed...[read more]

What Type Of Social Media Engagement Is Right For Your Brand?

December 31, 2009 by John Cass

Ice Cream Flavors Originally uploaded by Chiot's Run In a post that addresses the communications professionals' new understanding that there is a need to engage customers within social media, Clark Fredricksen of the eMarketer blog asks "What type of social media engagement is right for your brand?" If you look at Intuit's efforts with...[read more]

Social Media Engagement Tips: Twitter Alone is Not a Strategy

October 22, 2009 by Dennis McDonald

By Dennis D. McDonald, Ph.D. For additional titles in this series see Social Media Engagement Tips: Don't Give Up on Email Just Yet and Social Media Engagement Tips: Don't Drop the Ball . I admit it — I use Twitter. If I'm at my desk I check in throughout the day (I don't access it by phone but by browser). Right now I follow 690...[read more]