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Expert Writing Advice: The Thoughts of Oscar Wilde & Others

February 22, 2014 by Julia McCoy

In about ten plus years of producing copy, I’ve lost count of how many times I have personally stared at a blank word processing document, utterly void of creativity. When writer’s block visits, it’s never a fun time—especially if a deadline looms on the horizon.[read more]

Words Matter, Like, Kind of a Lot

February 11, 2014 by Debi Lewis

Copywriting tips

Why is that a terrible title? Obviously, it's totally unprofessional. We know that there's a time and a place for specific types of language. This is true -- but less universally understood -- online. Today, I'd like to go through some basic guidelines for using words on your web site.[read more]

Writing for the Customer: The Artful Copywriter

January 27, 2014 by Julia McCoy

Who doesn’t love a good secret? I know I do. I can’t help but feel excited when someone leans over, lowers their voice, and says, “Hey, can you keep a secret?” My imagination begins to concoct at warp speed, and I find myself feeling like a giddy little schoolgirl.[read more]

Content Marketing vs. Copywriting: Top Strategies for 2014

January 16, 2014 by Julia McCoy

Content marketing's a piece of cake / shutterstock

It’s easy to think that content marketing is the same as copywriting. In fact, this is a common misconception. The two do work hand-in-hand, but are distinctly different. We’re going to address this difference with the help of an analogy that features one of our favorite foods: cake.[read more]

Essential Rules of Good Copywriting You Can't Get Around

December 19, 2013 by Chris Marentis

Copywriting Rules

Since there are thousands of sites out there that are vying for consumers’ attention, it is essential that you deliver your points quickly and easily enough for all Internet users to understand. If your copy can grab people’s interest and maintain it, you’re on a strong path to conversions.[read more]

What Makes a Well Crafted Facebook Post?

December 8, 2013 by Melissa Leiter

Facebook Posting Practices

Most of us see quite a few posts on Facebook a day, be they messages from friends or for brands. Some Facebook posts register with us (adorable photos of kids doing hilarious things) and some just simply pass us by (your friend who just posted the 36th wedding update.) Why?[read more]

Copywriting Tips for a More Effective About Page

December 8, 2013 by Barry Feldman

Copywriting tips.

About pages scare even veteran website copywriters. The thing that makes the “about” page the trickiest of them all is the confusing—contradictory, actually—subject of the page itself. You’re tempted to write about yourself or your company. And that’s fair. But if that’s all you do, you’ll risk losing your reader.[read more]

Write Now: Beginner Copywriting Tips for Effective Online Marketing

November 17, 2013 by Barry Feldman

Online copywriting.

Look, the starter (or restarter) lesson I’m about to give you won’t magically transform you into a legendary writer. However, I believe if you take my advice and apply yourself a bit you can make meaningful copywriting contributions to your company’s inbound marketing efforts.[read more]

10 Copywriting Tips for a More Effective Landing Page [INFOGRAPHICS]

October 20, 2013 by Barry Feldman

Your landing page converts visitors to leads. Or it doesn't. After your home page, nothing is more critical to your success than your landing page or pages. They have special requirements. Here are strategies to execute when writing your landing page.[read more]

Storytelling Tips from the Roller Derby Queen

October 19, 2013 by Barry Feldman

Whether you’re writing a blog post, giving a presentation, or delivering any sort of content in any forum, you want to strum on the heartstrings of your audience. Stories get it done. Many of the great songwriters manage to pull it off in just three or four minutes of narrative. Jim Croce was one of the greats, a master storyteller.[read more]

The Secret to Sensationalizing Your Headlines Like Matt Drudge

August 30, 2013 by Daniel Chioco

Add a pinch of sensationalism

Let’s face it: most marketers wish they could harness even a fraction of Matt Drudge's power and influence. How exactly did Drudge amass so much influence with an aggregate news site filled solely with headlines? Here are some of the secrets to his success.[read more]

Keys to Copywriting: Don't Bury the Lead

August 16, 2013 by Alon Popilskis

Stop the presses! / shutterstock

When it comes to copywriting for a modern audience, time is of the essence. Marketers have ever-smaller windows in which to communicate their message. This is why getting to the point, known by copywriters as “not burying the lead,” is such an important aspect of effective copy.[read more]

Applying the Lawyer's Art of Persuasion to Your Advertising

July 20, 2012 by Erin Pheil

Do you use questions in your blog titles (or blog posts, tweets, Facebook updates, etc)? If so, would you like to know how you can make them more persuasive? Did you know I'm using the technique I'm going to be teaching you ON you, right this very second?[read more]

Lead Conversion as Taught by Frank Kern

March 2, 2012 by Tommy Walker

What if you could learn something that cost $10,000 for free? This information from Frank Kern is just that.[read more]

The Savvy Way to Get Started on Your New Website.

January 23, 2012 by Barry Feldman

I submit the savvy way to get started on a new website is to pickpocket ideas wherever you can find ‘em. Now before you go and call the plagiarism police on me, give me a few paragraphs to explain.[read more]

The Most Valuable “How to” Lesson of My Copywriting Career

December 14, 2011 by Barry Feldman

I want to let you in on an interesting little headline writing secret I’ve discovered...[read more]

Copywriting for Spiders Can Be Awfully Scary...

October 28, 2011 by Barry Feldman

Image source: Author's blog

Caution: The following article contains bad words and may not be suitable for everyone.It’s Octohhhhhhh-brrrrrrrr.Gonna be a wicked witch for Halloween? Ghost? Vampire?Here’s an even scarier idea: be an SEO copywriter.Yes sir. Yes ma’am. If you want to spook the hell out the people with the audacity to come to your home asking for treats...[read more]

How To Be A More Compelling Writer

July 23, 2010 by Harry Hoover

We’ve been examining the ways to make your blog more compelling.  A number of Twitterati responded to my request for their ideas on the topic. The quality of writing was on their minds: As we heard from Jim Dietzel, a Fortune 1000 blogger for Rubbermaid, “Hire a good writer. Seriously.” Colleague Tom Pick...[read more]

Copywriting For Social Media

June 9, 2010 by Jason Falls

One of my big regrets in my time in the advertising agency world is that I never seemed to have enough time to figure out a good way to talk to the creatives at my former agency about social media. My door was always open, but I was covered up with projects, as were they. So when it came time to look at the social media concepts for our...[read more]

chers amis & partenaires travailleur du net c'est pou vous

August 13, 2009 by jean-francois Guilbert

chers amis & partenaires travailleurs du net c'est pou vous... mon nom jean-francois Guilbert, pour les prochaines semaines laisser vous guider a travers la nouvelle réalité et perceptions des gens, en 10 ans Internet a contribuer à un pas de géants de l'évolution de notre société,...[read more]