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4 Telltale Signs That You Need a Website Redesign

April 9, 2014 by Jacey Gulden

You need a website redesign.

Undergoing a website redesign can be a big commitment; however, having an updated website is essential for enabling you to remain competitive in any industry. If you haven't updated your website in the past few years, you may actually be hindering your business and your online presence with an outdated site. Here are four telltale signs that you need a redesign.[read more]

How to Reduce Spam on Your Inbound Marketing Website

February 28, 2014 by Samantha Schultz

Reduce spam.

Did you know that bots account for up to 61.5% of traffic, according to this study? This bot traffic occurs for a variety of reasons. For example, Google uses bots to spider the internet. There are also spambots, who act maliciously to add advertising links. Regardless, accounting for fake traffic and avoiding spam should be on every inbound marketer’s radar.[read more]

Branding Revolution: Earn Readership on Owned Media

February 19, 2014 by Daniel Newman

Courtesy: Search Engine Watch

According to a Search Engine Watch study, 84% of people will wind up clicking on the first five links - meaning that you are pretty much dead in the water if your formula for site traffic depends on being in the top 5 of any competitive keyword search. Does this mean the end of the corporate website is near?[read more]

13 Common Mistakes in Web Design

December 20, 2013 by Zsolt Bicskey

Is your website hitting the mark? / shutterstock

It’s easy for companies to rush websites. Why? Because crafting a searchable, readable, and enjoyable website takes time and money. Here are 13 common mistakes in Web design you have most likely already made.[read more]

Enough with the Chest-Pounding Posts, What's in It for Me?

October 29, 2013 by Paul Pruneau

customer self-interest

A well structured and delivered content marketing program can serve to educate, entertain, or provide the opportunity to engage with your target customers and prospects. The result can increase site traffic too. But a content marketing strategy that’s focused exclusively on an increase in site traffic could be a good indicator of shameless self-promotion.[read more]

The Sad But True Reasons You're Really Not Ready for a Website Redesign

September 19, 2013 by Jason Kosarek

If you’re like most companies, you’re less than pleased with your current website. You’re tired of it staring back at you day after day. You’re tired of customers calling you because they couldn’t find what they need. You’re tired of it costing money but not providing true value.[read more]

Six Common eCommerce SEO Mistakes

September 12, 2013 by Martin Meyer-Gossner

eCommerce and SEO

Incorporating a strong SEO strategy into the design of an ecommerce website can greatly improve its chances of success. Whether you’re using an expensive SEO consultant or simply relying on a subscription ecommerce platform, you’ll want to take heed of the following common mistakes made by ecommerce websites.[read more]

Half Your Website's Bounce Rate in 60 Seconds

August 31, 2013 by Taylor Clark

Bounce rate is the percentage of visitors to your site that only visit one page on your site then leave. In this post you’ll be learning all the tips and tricks that helped me to lower my bounce rate from 80% to less than 10%. You don’t need to spend hours and hours researching: all the information you need is here.[read more]

Websites Will Become the AM Radio of the Internet

August 26, 2013 by Jay Baer

The notion of “a brand is greater than the sum of its parts” is an anachronism. The branding ligaments that for decades created cohesive corporate attributes have been surgically removed. Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform.[read more]

10 Examples of Inspiring Responsive Web Design

August 23, 2013 by Jacey Gulden

Using responsive web design is a great way to ensure that your customers can interact with your brand anywere, anytime. Responsive design is a tool that can be used for more than just a design or agency portfolio. Almost any type of company can benefit from using a responsive design to educate, sell and inform customers, no matter where they are.[read more]

Content Marketing: Get New Content Without Tons of Work

August 19, 2013 by Gini Dietrich

The easiest way to get started with owned content is to go through every page of your website. Today, your site has to be a living, breathing document that not only tells customers and prospects the pain you solve for them, but it has to be interesting, valuable, educational, and generate leads.[read more]

How To Add Social Media Buttons To Your Site

August 18, 2013 by Mitz Pantic

Adding social media buttons to your site is part of my own social media checklist and is a great way to encourage visitors to share your articles and become followers or fans. But how exactly do you add buttons to your site, which buttons should you add, and are there any pitfalls you should watch out for? We answer all those questions.[read more]

Your Blog Sidebar's Dirty Little Secret

August 14, 2013 by Stanford Smith

Sidebars are ineffective places to promote your call to action, engagement items, or social media channels. Like most things, sidebars used to work but not anymore. Unfortunately, your readers’ overtaxed attention is tuned to do two things exceptionally well. Ignore advertising or anything that “might” be advertising and ignore anything that doesn’t change.[read more]

Want to Increase Website Conversion? Fix These 5 Problems

May 21, 2013 by Jacey Gulden

Consumers, aided by social, mobile and internet technologies, are expecting more from the brands with whom they choose to do business. They are beginning to define a brand mostly, if not solely, by its online presence. To offer value and increase website conversion, make sure you fix these any or all of these five elements if they are broken.[read more]

How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?

May 8, 2013 by Elizabeth Maness

How safe is your website from hackers? Check out these security tips to make sure you're not leaving yourself wide open for a similar kind of attack. One of the simplest ways to prevent your site from being hacked and having malicious code added to your pages is to keep your WordPress installation current.[read more]

Using Drupal for Your Content Marketing Campaign

April 10, 2013 by Mike Allton

content marketing with the force...of Drupal

Drupal started to be used as a platform in 2001 and became extremely popular starting in 2005. There are now millions of sites using Drupal, including high profile sites like IKEA and The White House. Why are so many sites, and so many professional web developers, choosing to use Drupal?[read more]

Simple Ways to Get More People to Your Website

April 7, 2013 by Robert Downey

The first thing you need to do is make sure your website is listed everywhere possible. Sure, you put in on your letterhead, newsletters, business cards and in your advertising, but that’s just scratching the surface.[read more]


Increase Traffic to Your Website with These 6 Ideas

March 15, 2013 by Sandra Miller

If you want success in any venture that runs online, promoting your website is critical. Nowadays, there is a myriad of methods you can employ to drive more traffic to your website. However, the most successful ones are creative and unconventional.[read more]

Why Facebook Needs a Want Button

July 12, 2012 by Deborah Sweeney

Like what you see? There’s a button on Facebook for that. Like it so much that you want it? There… isn’t a button for that. But for company brand fan pages, there should be.[read more]


Do You Have a Dumb Website?

June 1, 2012 by Barry Feldman

If you want your website to work, it needs to be worked on. Have a look at the dumb website detector.[read more]