About Social Media Today
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Want to Increase Website Conversion? Fix These 5 Problems
Consumers, aided by social, mobile and internet technologies, are expecting more from the brands with whom they choose to do business. They are beginning to define a brand mostly, if not solely, by its online presence. To offer value and increase website conversion, make sure you fix these any or all of these five elements if they are broken.[read more]
How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
How safe is your website from hackers? Check out these security tips to make sure you're not leaving yourself wide open for a similar kind of attack. One of the simplest ways to prevent your site from being hacked and having malicious code added to your pages is to keep your WordPress installation current.[read more]
Using Drupal for Your Content Marketing Campaign
content marketing with the force...of Drupal
Drupal started to be used as a platform in 2001 and became extremely popular starting in 2005. There are now millions of sites using Drupal, including high profile sites like IKEA and The White House. Why are so many sites, and so many professional web developers, choosing to use Drupal?[read more]
Simple Ways to Get More People to Your Website
The first thing you need to do is make sure your website is listed everywhere possible. Sure, you put in on your letterhead, newsletters, business cards and in your advertising, but that’s just scratching the surface.[read more]
Increase Traffic to Your Website with These 6 Ideas
If you want success in any venture that runs online, promoting your website is critical. Nowadays, there is a myriad of methods you can employ to drive more traffic to your website. However, the most successful ones are creative and unconventional.[read more]
Why Facebook Needs a Want Button
Like what you see? There’s a button on Facebook for that. Like it so much that you want it? There… isn’t a button for that. But for company brand fan pages, there should be.[read more]
Do You Have a Dumb Website?
If you want your website to work, it needs to be worked on. Have a look at the dumb website detector.[read more]
How to Make the Most Out of Your Social Media Buttons
Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore.[read more]
Your Website is a Mousetrap and Your Content is the Cheese
Mice aren’t attracted to mousetraps. They’re attracted to what you put on it. The same goes for websites. What are you putting on yours?[read more]
You Have to Tell Your Customers Where to Go
Why is the call to action so frequently a mangled mess? Tell the person on your website what to do. Be explicit. Tell them which device to use. Tell them why. Tell them when. Tell them how.[read more]
Website Navigation: How to Avoid Shipwrecks
Your website is a vessel. You’re the skipper. Will you guide your passengers to the destination they seek or allow the voyage to end disastrously? If you want to dictate the destiny of those who willfully board your boat, you best understand the importance of navigation.[read more]
Websites Can Be So Stupid...
Image courtesy of author
A nearly universal objective for business websites is to find out WHO came to visit, to collect a business card, if you will. I’ll expand on this by listing the top three useful website strategies.[read more]
The Difference Between a Website that Turns You Off and One that Turns You On
Sadly, most websites provide very good examples of how to turn-off and turn-away prospects. So what are you going to do turn ‘em on… to get them into your site, into a conversation, in your sales funnel?[read more]
The Savvy Way to Get Started on Your New Website.
I submit the savvy way to get started on a new website is to pickpocket ideas wherever you can find ‘em. Now before you go and call the plagiarism police on me, give me a few paragraphs to explain.[read more]
Do These Things Only If You Want to Be a Successful Online Marketer.
Marketing these days is a process of making connections through content and engagement. Doing so isn’t a nifty bonus; it’s a necessity. Your website can, and should, be your most valuable marketing asset. Presenting the plan.[read more]
A Random Circus Of Taste... Editing Viral Content in a Social Media Age
"A random circus of taste" features Lee Keeler, co-founder and content editor of an online humor magazine, classyhands.com/. Part of Elastic Lab’s Culture of Content Creation series on digital content creators. Filmmaker: Craig Boyer[read more]
When SEO = Setting Expectations Objectively
James Beswick is the Founder of One Uproar and loves everything to do with SEO, SEM and SMO. Author of "Ranking #1" and "Goog Apps Express".[read more]
Top 10 Home Page Guidelines
This list from useit.com was authored in 2002. It is still such a good list I thought I would repeat it here to bring it back to top of mind. The complete list with all the details is available at: http://www.useit.com/alertbox/20020512.html Make the Site's Purpose Clear: Explain Who You Are and What You Do Include a One-Sentence...[read more]
“Great article Jon! Relationships could be one the most important aspects of running a business, if not THE most important. Building professional relationships with others is key to may good business practices today. With these relationships, you can build good communication skills with these relationships as well.”
“Jon ~I agree with you completely! My first thought when I read Sara's letter was "how stupid on Nutella's part"!I don't understand their reasoning at all. I promoted World Nutella Day on my social media site and my personal Facebook page for the past couple of years. She may have had 47,000 fans and followers but how many more were reached because people like me helped spread the ...”