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experian

There's a war on - pull the ads!

March 6, 2010 by Dirk Singer
with 914 views
0

A study published by two academics from Oregon State University and Eastern Washington University (via Science Daily) found that when people watch ‘graphic' and ‘intense' war news on TV, they are less likely to remember the ads that follow. Keven Malkewitz and Damon Aiken showed 396 students five minutes of war news... [read more]

News media bad at escapism...and selling brands

December 6, 2008 by Dirk Singer
with 251 views
1

A study by Experian informs us that "when Americans want to escape, the last place they'll turn it to the news." So...do you reckon it could be because the news these days is filled with things like this, this or this? Anyway, the take-out of this is that news programmes, magazines or websites are now less effective places to get your... [read more]

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