slideshare posts, articles, and infographics | Social Media Today
Sign up | Login with →



SlideShare: The Undisputed Heavyweight Champion of B2B Social Media Marketing

February 26, 2014 by Chad Pollitt

SlideShare knocks us out / shutterstock

If you’re a B2B marketer who hasn’t been bitten by the SlideShare bug yet, let me help infect you. I’ll save you the standard sales pitch about its audience, ease of use and features and get straight to the skinny: SlideShare out-converts all other social media websites on the planet. And the competition isn’t even close.[read more]

10 Steps for Creating a Great SlideShare Presentation

September 9, 2013 by Justin Fishaw

Begin by mapping out how your presentation will flow, making sure to highlight key takeaways and the content that you really want to resonate with your audience. The best presentations typically have three to four big takeaways. Determine the fonts, color scheme, and theme that you will use for your presentation before you get started.[read more]


7 Ways SlideShare Will Improve Your Content Marketing

July 29, 2013 by Steve Rayson

SlideShare Content Marketing

SlideShare has become an important platform for B2B content marketing, with a professional audience and over 3bn slide views a month. This article sets out 7 ways it can improve your content marketing.[read more]

Social Business Strategy: Vision, Purpose and Value Drive a New Era of Digital Engagement

July 25, 2013 by Brian Solis

The voice of the customer has taken on an entirely new meaning, and the promise of customer-centricity and engagement has been thrust into the spotlight. But even though most are experimenting with social media, how it improves relationships while impacting important business metrics is persistently elusive.[read more]

LinkedIn for Brands: Get Better Results from Your Company Page [SLIDESHARE]

July 13, 2013 by Carrie Morgan

Want your LinkedIn page to generate more page views – and generate leads? The trick lies in taking advantage of the wonderful free tools LinkedIn has to offer – and they DON’T require a paid upgrade! A company page offers far more opportunity than most realize; even large and enterprise-sized companies often aren’t taking advantage of them.[read more]

SEO and SEM: Slideshare Presentations You Don't Want to Miss

April 24, 2013 by Amanda DiSilvestro

SEO is one of the industries that takes advantage of Slideshare the most. Whether you’re a company looking to find a specific video from an industry expert or a small business looking to learn more, Slideshare is going to be full of great resources. Here are a few favorites in the SEO community.[read more]


5 Ways to Hit the Refresh Button on Your Content Marketing Strategy

February 21, 2013 by Kristen Matthews

In honor of spring time coming our way, it’s time to revisit and liven up our content marketing strategies. Here are some ways to boost the effectiveness of the content you generate.[read more]

Tools and Competencies for the Social Enterprise

January 1, 2013 by Harold Jarche

This past year I have worked on several projects that have extended my thinking on how we can use social media to promote cooperation and collaboration within and outside the enterprise. I explained some of this in a previous post on enterprise social network dimensions, which is based on the work of several others.Ian McCarthy’s ...[read more]

SlideShare: 15 Reasons Why It Means Business

August 12, 2012 by Barry Feldman

SlideShare helps professionals discover people through content, and content through people. Here's a list of reasons why SlideShare means business.[read more]


Slide Sorter: By Acquiring SlideShare, LinkedIn Will Make Even More Money

May 4, 2012 by Jake Wengroff

LinkedIn's acquisition of SlideShare makes economic sense and is not surprising, and has made me reflect on how my company's social presence has grown alongside of SlideShare.[read more]

Four Niche Social Platforms To Boost Your Business

December 13, 2011 by Ali Goldfield

As part of creating a social media strategy with any client, it’s imperative that at least some of our discussion revolves around the tools and technology – namely which social platforms are best suited for their business needs. While most people gravitate toward the Big Four – Facebook, LinkedIn, Twitter and Google+, there are many lesser-known social networking sites that should also be considered when creating a social media presence. Depending on your niche market, some of these lesser-known sites can take your online reach much farther then the traditional sites.[read more]

How To Expand Your Social Media Marketing With SlideShare

May 5, 2010 by Sarah Hartshorn

Let's go marketing with SlideShare! No, you don't need to be a crazy PowerPoint or Keynote maniac. You just need a basic understanding on how to put together a slide and you'll be good to go. SlideShare is a business social media site that lets users share documents, presentations and PDFs. More than 25 million people...[read more]

Podcasts and Slideshare: A Cool Way to Distribute Ideas

April 1, 2010 by Angelo Fernando

I've been dabbling with Slideshare and love how it lets you create and embed content. So when my friends at GreenNurture began creating a series of presentations, we experimented with not just regular presos, but wondered what if we package a media kit as a SlideShare? What if we published a Press Release in this rich format? What if...[read more]

How to Generate Leads on SlideShare

March 17, 2010 by Eric Schwartzman

It will probably come as no surprise that the pre-dominant activity on SlideShare, according to the company's CEO Rashmi Sinha, who I spoke with recently about the launch of their new branded channels, is B2B lead generation. B2B sales cycles exceed those of B2C, because the former requires someone be walked through a...[read more]

Slideshare: The Future of Social Networks

January 24, 2009 by Adam Cohen

Charlene Li, one of the authors of Groundswell, pulled together a very thoughtful presentation on the future of social networks.  She continues to be a visionary in the social networking space.  I've been using LinkedIn for nearly 5 years, and Facebook for 2 - envisioning these applications and predictions coming true are not...[read more]