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GM Pulls $10 Million Facebook Ad Campaign – A Blip or a Google Scheme?

May 18, 2012 by Eileen McGovern
with 517 views
2

Or could GM’s move be, as some insiders are theorizing, a result of Google recognizing the advertising competition with Facebook and luring companies away, perhaps with the promise of free ads? Either way, it’s a significant loss for Facebook. But is it really about just Facebook ads and GM? [read more]

How to Make the Most Out of Your Social Media Buttons

May 17, 2012 by Heather Taylor
with 797 views
0

Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore. [read more]

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As its Users Switch to Mobile, Facebook Scrambles to Find New Revenue Sources

May 16, 2012 by Daniel Levine
with 405 views
0

With Facebook’s IPO just days away, many investors and experts are questioning how Facebook is going to make money off of their mobile product. Because of the recent increase in Facebook mobile users, the daily active users for Facebook (on the Facebook app?) has increased more rapidly than the advertisements delivered; a problem thrust into the spotlight because of the company’s recent financial scrutiny. This poses a serious problem because Facebook has no way of surfacing ads through their mobile product. [read more]

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Sharing is not giving: Facebook's IPO and the world we'll live in

May 15, 2012 by Laurent Francois
with 318 views
0

Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom. [read more]

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Microsoft + Facebook Taking the Search Engine to a Whole New Level

May 15, 2012 by Mili Ponce
with 696 views
0

Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks. [read more]

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Dear Social Media Expert - 10 Reasons Why I Won't be Attending your Masterclass

May 14, 2012 by Philip Calvert
with 2,402 views
15

Thank you for your very kind email inviting me to your Social Media Masterclass. It sounds a great event, and I appreciate your offer of ‘trebling my income’ as a result of attending. Wow that sounds good. However, whilst I’m sure it will be a memorable event, I hope you won’t be offended but here are ten reasons why I won’t be attending... [read more]

Facebook After Timeline: Average post lifetime is longer, fans are more engaged!

May 14, 2012 by Magdalena Gorak
with 520 views
0

Sotrender’s study shows that with launching of Timeline average post lifetime is much longer. Before April, by average, users made half of their comments in less than 1 hour. Now, the time in which post gets half the attention and feedback has extended to 2 hours 30 minutes. [read more]

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Is Bing More Social Than Google?

May 14, 2012 by Mac Ocampo
with 201 views
0

Last week Microsoft’s Bing launched the Sidebar that’s part of a major rehaul in order to integrate it with signed-in Facebook users. Should this move send Google back to the labs again? [read more]

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NC’s Tourism Facebook Page Feels the Heat after State Ban on Same-Sex Marriage

May 11, 2012 by Sida Li
with 524 views
0

On Wednesday the 9th, a constitutional amendment was passed in North Carolina banning same-sex marriages. Since then many people have flooded to the Visit North Carolina Facebook page to express their displeasure or support. [read more]

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Facebook App Store – What do I need to know?

May 11, 2012 by Mark McGrath
with 458 views
0

Earlier this week, Aaron Brady from the Facebook Developer Team took great pleasure in announcing to the world Facebook’s latest venture – Facebook App Store. Sorry; Facebook App Center. Another company has already staked their claim on the term ‘App Store’, much to the annoyance of Mark Zuckerberg, no doubt. [read more]

What are Social Media KPI’s?

May 11, 2012 by Aaron Rains
with 1,455 views
0

I’ve been asked this question multiple times in recent months; what are Social Media Key Performance Indicators? [read more]

Facebook To Consider Charging Users to Highlight a Post

May 11, 2012 by Steve Olenski
with 1,310 views
0

Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall. [read more]

Tips on Managing Your First Social Media Intern

May 11, 2012 by Heather Taylor
with 944 views
0

I’ve been managing both of my wonderful social media assistants for a year and it has been no less different now than when they were first hired. I cut my managerial teeth in high school when I worked at a Subway restaurant... and while the landscape might have changed since then, I have carried over my skill set since to create a working environment for interns that actually works (and still teaches the kiddos a thing or two). [read more]

Facebook Page – 10 Tips for Improving Your Fan Page

May 10, 2012 by Kay Singh
with 2,320 views
0

Facebook marketing has become essential for promoting any business on the internet today. Your company’s brand page on Facebook is at the heart of this. Here are 10 Facebook tips that will help you to get more out of your company’s Facebook page. [read more]

3 Ways a Stock Photo Can Make or Break Your Blog

May 10, 2012 by Deborah Sweeney
with 825 views
0

If a picture is worth a thousand words and an Instagram photo is apparently worth a billion to Facebook, where does that leave the stock photo? Somewhere in the middle ground to be sure, but that doesn’t mean that you can’t use that neutral space to work to your advantage with your social media outlets. [read more]

3 Tips to Get People to Hear Your Social Message

May 9, 2012 by Aaron Rains
with 883 views
0

Does your company have a FaceBook page, Twitter account, Google+, YouTube or even Pinterest boards but no one is hearing your message? [read more]

Reddit Co-Founder Won't Invest in Facebook Because of Stance on #CISPA

May 8, 2012 by Tammy Kahn Fennell
with 310 views
0

In an interview with CNN, Reddit founder Alexis Ohanian said he would refuse to buy Facebook stock because of how he views their stance on privacy. “I’m not planning on it…I understand the business value to what Facebook is doing. We’ve never seen a company like this before–ever. And it knows things about our private lives that no one else does. And one of the big issues that a lot of us in the tech community have had of late has been their support for bills like CISPA that make it really easy for companies like Facebook to hand over private data about us without any due process. So that’s why I’ll be holding off." [read more]

How to Launch Facebook Offers in Minutes

May 6, 2012 by James Meyer
with 7,608 views
11

It appears Facebook is giving the new Offers priority and pushing direct to fans News Feeds. The margarita offer I created in the example received 4x's more "Reach" than any other post I have done for that client. The "Engaged" and "Talking About This" figures are 2x's greater. Wow! [read more]

Measuring Social Media Success: Tactical and Strategic

May 4, 2012 by Mandi Bateson
with 628 views
0

One of my big pain points at the moment is the confusion of tactical objectives and strategic objectives. A good performing Facebook page is important to achieve a good Edgerank, the algorithm that determines the priority and frequency of your updates to your fans in their news feed. This has given false importance to “like-baiting”; fluffy messages of “Happy Friday!” and discussions about the weekend are getting interactions that are being measured with equal importance as key brand or campaign messaging. [read more]

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Facebook Begins Rolling Out News Feed "Offers" for Local Small Businesses

May 3, 2012 by D William Jones
with 966 views
0

When Mark Zuckerberg was involved with first launching the now giant entity that is Facebook, he had a smaller vision of how it could be used. Students would be able to connect with other students locally through his network and share ideas, friendships, and according to the movie The Social Network maybe gain a little fame for the little guy. [read more]

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