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3 Reasons Why Training Facebook Fans to 'Get Notifications' and 'All Updates' is Damaging

October 6, 2013 by Andrew Macarthy

Facebook Changes

I received a message from one of the industry's biggest social media marketers, Mari Smith, in my email inbox. In it was a link to a post that she had written on Facebook about how the site's EdgeRank algorithm measures a Page's content, and decides whether or not fans will see it.[read more]

Facebook Apps Need to Be Mobile, and Here's Why

October 6, 2013 by Avtar Ram Singh

Facebook Mobile Apps

A little over 80% of time surfing the web on mobile phones is spent on social media, yet a vast number of Facebook app campaigns are flawed because they simply don't have a mobile version and lose out on a massive chunk of their audience.[read more]


The Role of Facebook Hashtags in your Marketing Efforts [INFOGRAPHIC]

September 23, 2013 by Irfan Ahmad

Facebook and Hashtags

Companies and brands with a specific target audience can use hashtags to draw their consumers into a deeper conversation, and encourage them further to interact with shares, likes, sales, and lead generation. Start capturing the power of Facebook Hashtags in your marketing efforts.[read more]

Russia Warns Of Facebook Ban Over Illicit Ads

September 22, 2013 by Aaron Elliott

Russia and Facebook

An official Russian agency earlier this week warned Facebook that it may face a ban in the country over the display of illicit advertisements. A Russian federal communications body said Facebook displays ads featuring smoking blends that claim to have the same effects as illegal drugs.[read more]

Lean In: Inspiring, Empowering, and Why You Should Read It

August 31, 2013 by Gini Dietrich

Inspiring and Empowering

This blog post is going to make some of you angry. I read “Lean In” and I wholeheartedly disagree with the criticism the book has received. My guess is most of the critics haven’t read the book or they wouldn’t have made the arguments they did.[read more]

4 Steps for Getting More Leads from Facebook

August 19, 2013 by Daniel Kehrer

Facebook Leads

Facebook has proven to be a great source of new customers for millions small businesses. But many business owners are not using Facebook to its fullest lead generation potential. For one thing, Facebook has added new features that make it more useful for small firms.[read more]

Why Buying Facebook Likes is a Bad Move

June 15, 2013 by Shell Robshaw-Bryan

Buying Facebook Likes?

You might have come across some services that offer to provide you with hundreds or even thousands of Facebook ‘Likes’, and for anyone new to Facebook with just a handful of fans, this can seem like a very tempting offer.[read more]

Social Media Niche Marketing: Tips for the Major Social Networks

April 26, 2013 by Cara Tarbaj

Google+ communities

Struggling to find your target market on social networks? This article on niche social media marketing will cover a few tips for each of the following popular social networks: Facebook, Twitter, Google+, and Pinterest. It'll help you make the most of each individual platform![read more]

Analyzing the ROI of Social Media Marketing

March 24, 2013 by Cara Tarbaj

social media marketing ROI

People responsible for marketing budgets want to know if there is any ROI value in social media. A new study takes a look at ROI statistics in the USA. Here are the most interesting discoveries.[read more]

Your Social Media Share Buttons Should Be Hardcoded: Here's Why

March 22, 2013 by Steven Shattuck

Social media share buttons

Plugins and third-party tools like Digg Digg and Get Social are great for a fast, out-of-the-box solution for implementing social sharing buttons on your blog. But here are three reasons you should use the official social network-provided code for sharing buttons instead.[read more]


Is Instagram Facebook's Savior?

March 20, 2013 by Jake Duhaime

Facebook: Not impressed?

When Facebook bought Instagram last April, pundits scoffed at the $1 billion price tag. But there was a method to the madness that was Facebook’s many changes over the last 24 months. Now Instagram may be the darling of the company's social footprint, even more so than Facebook itself.[read more]


5 Ways Social Media Can Promote Your Offline Event

March 12, 2013 by Navneet Kaushal

Social media has emerged as an excessively powerful means for promoting an event, from generating interest to increasing attendance. Here are some very simple yet powerful ways to take full advantage of social media in increasing the buzz around and about your event.[read more]

Facebook Dramatically Improves News Feed

March 7, 2013 by Mike Allton

The goal of the redesign was to make our stories shine, and reduce the clutter that was impacting story delivery. In the new Facebook redesign, photos are larger and higher quality. Photo albums are similarly improved. Here's a rundown of some of the other changes.[read more]

Social Media Brings a Positive Message to Youth: Three Examples

March 7, 2013 by Michele Cuthbert

Parents try to steer their kids away from the dangers of the internet, but here are three social media pages that have a good message and make a difference. Kids can “like” and “share” these pages to educate their friends on subjects they might have a personal connection to.[read more]

Facebook Ads - Men Are Cheaper than Women

March 2, 2013 by Andre Bourque

facebook ads

A recent study reveals which gender is more prevalent on Facebook. It explores which sees and clicks on more ads, draws more ad dollars, and costs less to target.[read more]

Facebook "Likes" Don't Trump Quality Content

March 1, 2013 by Adrian Snood

Facebook is not a popularity contest! The number of likes you have is just a figure of how many people have been persuaded to click a little "thumbs up" icon. In increasing cases this is by acquiring fans by other than natural and organic means.[read more]

Being Friends with Clients on Facebook

February 20, 2013 by Lauren Mikov

As you go about establishing yourself on Facebook, it may be tempting to add your customers or clients as friends, or accept friend requests from them. Here are some things to think about when deciding whether or not to accept or send a Facebook friend request from/to a client.[read more]

Integrated Digital Marketing: Part Two

February 19, 2013 by Fiona Severson

Yesterday, I broke integrated digital marketing into six main elements. But do you know how to apply these concepts? Here are four simple steps to help SMBs start using interactive digital marketing techniques in order to begin attracting consumers today.[read more]

Facebook's Graph Search: What It Means for You

February 12, 2013 by Gerald Weber

You never quite know what Facebook has up its sleeve, and once you do find out, you never quite know if they’re onto something or if they were just having another one of those better-luck-next-time moments. Last month, they announced that a new search system called Graph Search was in Beta testing.[read more]


Teachers Can Use Social Media to Enhance Learning

February 11, 2013 by Sandra Miller

Social media use has expanded to include even the world’s academic fraternity. This article gives you tips on how professors and teachers can use social media to improve their work and students' academic performance and success.[read more]