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Struggling to find your target market on social networks? This article on niche social media marketing will cover a few tips for each of the following popular social networks: Facebook, Twitter, Google+, and Pinterest. It'll help you make the most of each individual platform![read more]

social media marketing ROI

People responsible for marketing budgets want to know if there is any ROI value in social media. A new study takes a look at ROI statistics in the USA. Here are the most interesting discoveries.[read more]

Social media share buttons

Plugins and third-party tools like Digg Digg and Get Social are great for a fast, out-of-the-box solution for implementing social sharing buttons on your blog. But here are three reasons you should use the official social network-provided code for sharing buttons instead.[read more]

Facebook: Not impressed?

When Facebook bought Instagram last April, pundits scoffed at the $1 billion price tag. But there was a method to the madness that was Facebook’s many changes over the last 24 months. Now Instagram may be the darling of the company's social footprint, even more so than Facebook itself.[read more]

Social media has emerged as an excessively powerful means for promoting an event, from generating interest to increasing attendance. Here are some very simple yet powerful ways to take full advantage of social media in increasing the buzz around and about your event.[read more]

The goal of the redesign was to make our stories shine, and reduce the clutter that was impacting story delivery. In the new Facebook redesign, photos are larger and higher quality. Photo albums are similarly improved. Here's a rundown of some of the other changes.[read more]

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Parents try to steer their kids away from the dangers of the internet, but here are three social media pages that have a good message and make a difference. Kids can “like” and “share” these pages to educate their friends on subjects they might have a personal connection to.[read more]

facebook ads

A recent study reveals which gender is more prevalent on Facebook. It explores which sees and clicks on more ads, draws more ad dollars, and costs less to target.[read more]

Facebook is not a popularity contest! The number of likes you have is just a figure of how many people have been persuaded to click a little "thumbs up" icon. In increasing cases this is by acquiring fans by other than natural and organic means.[read more]

As you go about establishing yourself on Facebook, it may be tempting to add your customers or clients as friends, or accept friend requests from them. Here are some things to think about when deciding whether or not to accept or send a Facebook friend request from/to a client.[read more]

Yesterday, I broke integrated digital marketing into six main elements. But do you know how to apply these concepts? Here are four simple steps to help SMBs start using interactive digital marketing techniques in order to begin attracting consumers today.[read more]

You never quite know what Facebook has up its sleeve, and once you do find out, you never quite know if they’re onto something or if they were just having another one of those better-luck-next-time moments. Last month, they announced that a new search system called Graph Search was in Beta testing.[read more]

Social media use has expanded to include even the world’s academic fraternity. This article gives you tips on how professors and teachers can use social media to improve their work and students' academic performance and success.[read more]

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How well do you know your social network? With the way our online identities are increasingly linked, all it takes is one less-than-discriminating friend in your circle for a hacker to gain access to and destroy your online life.[read more]

Photography has always been fundamental to social media. Let’s take Facebook for a start, where in the beginning your profile picture was everything. But then photographs and social media took on a life of their own – people felt the need to document everything in film. What impact is social media having on the art of photography?[read more]

Incorporating Valentine’s Day into your social media branding is easy. Here are ways to be smart about it on Facebook and Twitter -- plus, a pro tip for you to get a jump on the competition.[read more]

Over 50% of women in relationships say they would break up with their partner if they did not receive a Valentine’s Day gift. This shows you how serious the day is for half of women in relationships. If Valentine’s Day is important to your consumers, shouldn’t it be important to your business?[read more]

According to Bloomberg, Facebook is working on a cutting-edge application that will track the location of Facebook users across the globe to benefit from smartphone social media use. Businesses will be happy to know that 55% of those who have clicked on a mobile ad have an annual income of more than $75,000 as we mentioned in a previous post.[read more]

I have always told my clients that every blog post needs to have at least one image, and I stick to that rule myself. Here are ten benefits to making sure that every time you write a blog post, you include at least one great image.[read more]

One of our key findings is that Twitter is the strongest social media channel for generating leads, outperforming Facebook and Linkedin 9-to-1. In fact, 82% of all social media leads were sourced from Twitter.[read more]