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Using Snapchat: A Guide for Brands

March 13, 2014 by Elizabeth Kent
1

Snapchat for brands

Snapchat presents a few unique challenges to brands looking to leverage the app as a marketing tool. But despite its lack of an advertising platform, some brands are successfully using Snapchat to reach the coveted teen demographic. With this guide, your brand can, too.[read more]

Millennials to Baby Boomers: Create Content for Your Audience's Generation

February 24, 2014 by Nicole Karlis

Millennials to Baby Boomers.

If you want to reach your audience emotionally you need to understand what they value and where they come from. Different age groups have different emotional needs and interests, so it’s important to know who you are writing for when you create content.[read more]

How NowThis News Makes Us Question the Future of Traditional Media

October 30, 2013 by Elizabeth Kent

New journalism

At NowThis News, 15-second news segments are the norm. Primarily using Instagram video, NowThis News targets the younger generation by relaying the news through social media as well as an app. Has traditional media given up on young people? And even more importantly, have young people given up on traditional media?[read more]

exclusive

What Do Millennials Like on Facebook?

September 18, 2013 by Jake Meyer

What are Millennials into on Facebook?

What you like on Facebook says a lot about you - and the psychographic profile that every Facebook user creates for him/herself provides a data rich opportunity for marketers. We went through our database and pulled a representative sample on what the elusive Millennial (defined here as 25-34 year olds) group has listed as an “Interest” on Facebook.[read more]

Broadcast Yourselfie: How Teens Use Social Media and Why It Matters to You

August 15, 2013 by Brian Solis
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Privacy as we once knew it is dead. It’s now a part of real and digital life that necessitates education and ongoing study. Parents, teachers, mentors, role models, take note. Pleading ignorance is not an excuse. For adults, privacy’s meaning is also shifting. To evolve, a new school of philosophy and overall strategy is essential.[read more]

Digital Marketers: Don’t Forget the Boomers

July 16, 2013 by Chris Horton
2

However, in a cruel twist of Dickensian proportions, right now the Boomers have the cash - 70% of all US disposable income to be exact. Given the massive size of both demographic groups, most digital marketers find themselves targeting either Boomers or Millennials or, as is often the case, both.[read more]

exclusive

Social Media, Email and Top Online Activities of Baby Boomers and Beyond

June 6, 2012 by Erin Read Ruddick

What do (older) people do online? A new infographic from CreatingResults illustrates facts about social and email, plus top online activities of baby boomers and beyond. Infographic charts are broken out by age group, so you know where to spend your marketing time & money.[read more]

New Research: 6 Distinct Segments of Millennials Identified

April 17, 2012 by Eric Melin

Reaching the millennials generation is hugely important for companies. While the peak spending years of some millennials is still a bit in the future, its clear that younger millennials are already influencing the buying patterns of older ones right now.[read more]

Gen-Y et autres, une même façon de chercher un job

April 9, 2009 by Vanina Delobelle

Pourrait-on dire qu'il n'y a pas de solution miracle pour trouver un job et qu'au fil des générations, finalement, les outils restent les mêmes ? Je n'ai pas trouvé les résultats du sondage Gen-Y et recherche d'emploi très concluants. Même si l'échantillon était assez faible...[read more]

Envie de chatter avec un inconnu ?

April 9, 2009 by Emilie Ogez

La vie est faite de hasards et de rencontres inattendues. Sur le Web aussi, surtout quand un site comme Omegle fait son apparition. Le site, créé par un jeune de 18 ans, vous permet de chatter avec des personnes, choisies aléatoirement, et qui vous sont a priori inconnues. En effet, le hasard, quelques fois, fait...[read more]

 
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