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If The Nike Brand Doesn't Fit, LeBron Won't Commit

December 13, 2013 by Robert Passikoff

Brand and Fit

Hard as it is to believe today, there was time when celebrities wouldn’t lend their name to product endorsements. That was not to say they didn’t, they just didn’t do it in the United States. Japan was a big market for American celebrity endorsements. Well, all that changed.[read more]

How Social Media Levelled the Olympics’ Playing Field

August 15, 2012 by Mark McGrath

Among brands seeking to leverage Olympic glory, Nike was one of the biggest winners. But the sporting goods giant wasn't even a sponsor of the games. Instead, they found gold in social media.[read more]

Social Commerce

November 2, 2010 by Brendan Hughes

Many businesses have been ‘exploring’ the opportunities of social media over the past number of years. However, the time has now come for companies to think about realising a direct sales return from social media. A Nielsen report last year highlighted that 90% of consumers trust the opinions of people they know. 70% trust anonymous...[read more]

Kobe's Social Media Irresponsibility Puts Nike's Brand at Risk

April 11, 2008 by Alex Nesbitt

Kobe Bryant recently released a video of himself jumping over a speeding car, or at least appearing to jump over a speeding car. While the video is likely some special effect, the stunt is incredibly stupid and irresponsible. He starts the video by showing off his new Nike's which makes me believe that this is part of some kind of ad...[read more]