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How to Use Hashtags to Increase Your Social Media Presence

April 16, 2014 by Warren Knight


Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. The use of a Hashtag in a strategic way can be effective when creating popularity around your brand or business. They will help you find relevant conversations and interesting people to follow.[read more]


Hashtag and At-Call: Soon to Be Things of Twitter Past?

March 24, 2014 by Eric Haskell

Saying good-bye to # and @?

Hashtags (#) and at-replies (@) have been the integral parts of Twitter almost since its advent. However, the website is on the verge of doing away with them or at least making them less important. It will ensure a transformed user experience at Twitter.[read more]


#SuperBowl: How Brands Are Using Hashtags to Win the Super Bowl

February 2, 2014 by Aishwarya Krishnamurthy


The Super Bowl is almost as much about the commercials as it is about football, and brands are attempting to make the most of their marketing efforts by using social media to amplify their reach. We took a look at how some brands are using hashtags to take their commercials to another level of awesome.[read more]

How Hashtags Have Helped Attract More Followers

November 22, 2013 by Kapil Jekishan

A few hashtags that worked well.

Hashtags are much more than a collection of letters and symbols. They can be powerful tools to reach new audiences, bring together like-minded individuals and create trending streams of conversation. Look at what #briskpic has done. Or #INBOUND13. Or #HeadlineHelp.[read more]


7 Ways a #Hashtag Can Make Your Event Live On

November 6, 2013 by Chris Syme

Everybody knows about hashtags. We’ve seen the Justin Timberlake YouTube video. We’ve seen the Subway knock-off commercial. But all kidding aside, the smart use of a hashtag can give your event a new life that lasts far after the event is over.[read more]

3 Key Hashtag Strategies: How to Market Your Business and Content

October 30, 2013 by Krista Bunskoek

hashtag strategies

Do you use hashtags? Do you know how to use them strategically? Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+, and now Facebook (ok, there are still problems with Facebook hashtags). As a marketer, you can’t ignore them.[read more]


The Whys of Hashtagging: Putting the Pound Sign to Work

October 7, 2013 by Tim McMullen

How to hashtag

Whether they entertain, confuse or annoy you (or some combination of the three), hashtags do one thing 100% of the time: they make ordinary social media posts clickable. Regardless of the social platform, every hashtag you use should have a job, and you should know what that job is before you hit “post.”[read more]

How to Create a Great Hashtag to Advertise Your Business

October 3, 2013 by Deborah Sweeney

It goes without saying that if a business has a Twitter account, they’ll probably be including a hashtag in their tweets. Or several hashtags, (#business #branding #tips), but some will be created specifically for the business, by the business.[read more]


Hashtag Best Practices: What Your Brand Needs to Know

October 1, 2013 by Tim McMullen

hashtag it

Part punchline and part conversation starter, hashtags give people an instant way to search, track and weigh in on topics they care about, including chatter initiated by brands. Hashtags are about engaging your fan base first, and self-talk second. Here are some hashtag best practices that every brand should implement.[read more]

Using Hashtags in Social Media: A How-To Guide

September 30, 2013 by Mila Araujo

Hashtags and social media

Hashtags are the key to discovering, communicating and sharing on social media. Let’s have a conversation about hashtags and demystify what they're all about and how to use them once and for all. Your business activity and personal activity will become far more efficient as a result.[read more]


The Role of Facebook Hashtags in your Marketing Efforts [INFOGRAPHIC]

September 23, 2013 by Irfan Ahmad

Facebook and Hashtags

Companies and brands with a specific target audience can use hashtags to draw their consumers into a deeper conversation, and encourage them further to interact with shares, likes, sales, and lead generation. Start capturing the power of Facebook Hashtags in your marketing efforts.[read more]

Hashtag Use on Google+

September 4, 2013 by Saul Fleischman

hashtags on G+ / shutterstock

Hashtags augment quality posts in Google+; they are not a replacement for posts, however. How do you choose relevant but also reaching hashtags? Do it right inside Google+: start typing from the # character, see what comes up, and then click that tag to search posts with the hashtag.[read more]

How to Use Twitter Hashtags in a Crisis

September 3, 2013 by Chris Syme

Establish one main hashtag at the onset of an incident. You may want to strategically add subsequent hashtags during an incident for specific information, but have one main tag that is less than 15 characters (preferably ten) that will go on every tweet you post during the incident.[read more]

Your Business's Heaping Helping of Hashtag Strategies for Facebook

August 22, 2013 by Shona Mackin

It's a hashtag world, baby

Has your business begun adding Facebook hashtags to its social marketing strategy? This article will provide you with ways to leverage Facebook hashtags and make them an effective part of your brand’s social media marketing plans.[read more]

Twitter Hashtags and Consulting Firms: Send A Telegram, Not A Smoke Signal

August 8, 2013 by Sam Lowe

Twitter is a place where you can have some fun and show off your brand’s personality too, especially with hashtags. Because you can create new hashtags, you can use them to add some humor to your posts. Current news events can be good topics to comment on and have fun with.[read more]


Social Startups: Twubs Hashtag Platform Adds More to the Handy # Symbol

August 7, 2013 by Shay Moser

The co-founders created the hashtag platform, Twubs, in 2009 to aggregate tweets, pictures and videos on a branded page after the successful sale of another company they built (360Hubs, Inc.). With a collective background in social software, it’s no wonder Twubs’ latest enhancement as of June is a free, API-compliant Twitter chat tool.[read more]

Facebook Hashtags: Five Brands Doing Them Right

July 30, 2013 by Jennifer G. Hanford

Image courtesy of Suwit Ritjaroon / FreeDigitalPhotos.net

Clickable hashtags started appearing on Facebook back in June, much to the delight of marketers…and the dismay of social media professionals. Initially, I joined the naysayers and braced myself for the onslaught of horrific hashtag abuse on Facebook. I must say, I have been pleasantly surprised.[read more]

Three Strategic Ways to Use Hashtags for Marketing

July 23, 2013 by Rohit Bhargava

Hashtag marketing

How can your brand use the power of hashtags without the danger of a high profile mistake? Here are three potential strategies for how to effectively use hashtags as a part of your integrated digital marketing strategy – as well as some examples of brands or organizations who used them.[read more]

A Rant About the Proper Use of #Hashtags

July 22, 2013 by Ken Mueller

A hashtag world / shutterstock

By misusing hashtags, you are only turning people off, and thereby reducing the effectiveness of them for those who are trying to use them properly. Here are a few rules you should follow when choosing and using hashtags, so as to make them both effective and unobtrusive.[read more]

Hashtag Tips for Your Next Event

July 19, 2013 by Tatiana Aders

It’s important to pick a hashtag that’s not currently being used or can have many different audiences. Choosing the hashtag #tech for a conference called Tech Startup Conference 2013 can (and will) result in 20+ irrelevant tweets per minute. Instead, using a hashtag such as #TSC13 will allow the event tweet stream to be highly targeted with a very low possibility of getting off topic tweets or users.[read more]