hashtags

Instagram just updated their app the other day with a new feature that allows you to tag people in the pictures you share. Tagging is a good thing when it comes to engagement and business. In a lot of my articles, I talk about the importance of fan appreciation, social proofing and encouraging your fans to get behind your brand. This new tagging update helps with all of these nuances by allowing your fans to tag your brand in a photo.[read more]

In an update to their mobile apps today, Instagram has added Facebook-like tagging to uploaded images. In an official blog post, Instagram explains that the new feature is called Photos Of You. Here's how it works. When you upload an image to Instagram, you can now associate that image with people as easy as adding hashtags.[read more]

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According to reports, Facebook has a plan to implement one of Twitter’s most usable features: the hashtag. Although the two social networking sites have their basic differences in social approach, local marketing specialists have begun to focus on how the two are becoming more alike. The more alike the two become the more they will compete directly for advertising revenue and users.[read more]

This article will further explore ways that you can increase engagement with your community and audience on Google Plus. While many of the same Facebook Engagement rules take place here on G+, here are a few that will really help your engagement increase.[read more]

#RumourHasIt that Facebook is looking to incorporate the hashtag feature into its News Feed. Sure, the same feature that set Twitter apart from the rest of the social media networks - until Google+ started using them, too.[read more]

Twitter engagement

Just like you wouldn't show up to a black-tie event in a bathing suit, you shouldn't arrive on Twitter with a Facebook mentality. Knowing the personality of each network is going to be a huge head start for you, so here's what you need to know about Twitter's.[read more]

hashtag mistakes

You get one chance (and 140 characters) to prove your worth with Twitter. Don’t make the mistakes of these big brands and completely derail your Twitter strategy.[read more]

Facebook hashtag

Facebook is looking into bringing the old Twitter favorite, the hashtag, onto the site. Aside from the inevitable onslaught of ‘Twitter vs. Facebook’ rhetoric that will be (and is being) bandied about, this move could be a big deal for the people Facebook loves the most: the advertisers.[read more]

hashtags in 2013

If your company regularly uses Twitter, then you know how crucial hashtagging is to a successful social media campaign. But Twitter’s popular method of interest-driven communication is about to have a contender in the ring it didn’t expect: Facebook. So bone up on your hashtag strategy now![read more]

Facebook hashtags

Facebook is shifting into territory occupied by networks like Twitter and Instagram with the re-introduction of a chronological newsfeed and hashtags. So what will a Facebook with hashtags look like, and how will it change the way users and brands interact with each other?[read more]

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Do they serve a purpose? Is it mandatory to "hashtag" every word? Is it professional? What keywords do I hash-tag? You don't want to flood your tweets with hashed words that make your brand or company look like spam. You want your tweets to be simple and filled with content to direct the user back to your website or link that you are promoting.[read more]

Last week ABC promoted Scandal as the “most tweeted-about show on Thursday nights” after the February 7th show generated over 350,000 tweets. How did Scandal get so popular and what can lessons can brands learn from this show?[read more]

Hashtags are no longer just for Twitter; they’ve made it into our vernacular and expanded to other platforms including Instagram and Google+. Brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.[read more]

Twitter is one of the most efficient tools out there to connect with your audience, to share engaging information and content, and even to provide personal customer service. If you do it right, it’s a gold mine; if you don’t, it could result in disaster.[read more]

During this year's Super Bowl, dozens of new commercials debuted and some got more buzz than others. More than 50% of the ads mentioned social media, with many using hashtags. This infographic breaks it all down for you.[read more]

Make online promotions that get fans involved. Take advantage of Valentine’s Day and use contests to acquire more followers, likes, engagement, or whatever your goal may be.[read more]

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This is a story about finding the nicest people on Twitter and promoting charcoal sales through the Winter. And it's about a search through 100 Billion tweets for that nicest person.[read more]

Mistake/Shutterstock

Hashtags out of control: Beware the wrath of the Internet. An examination of a few notable social media disasters, and how they can harm -- and benefit -- a brand.[read more]

The company did damage control by tweeting in their apology that they didn't know that the hashtag had negative connotations, and they believed that it was simply trending, but is that ignorance acceptable for someone using Social Media to market a brand?[read more]

Mircea Maties/shutterstock.com

By tagging your content, you do get found by those who have not circled you – but are looking for the tag(s) you use.[read more]