About Social Media Today
brand engagement
6 Steps to Successful Marketing with QR Codes
Here are a few step-by-step tips to help you utilise QR codes to their full potential. While not strictly "social media," the successful adoption of QR codes meshes well with the trend toward more expansive social use of mobile handheld devices. Maybe best practices will help.[read more]
When It Comes to Social Media, Consumers Won't Take No for An Answer
Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no."[read more]
Even More Proof of the Major Disconnect Between Brands and Consumers When It Comes to Social Media
Here's even more proof that brand managers and all marketers are failing to realize the real reason people interact with their brands via social media.[read more]
Social By Design
Content for this post has been hidden while we confirm authorship. Sorry for the empty post. Thanks for your patience.[read more]
Brand Engagement: What is Your Brand's Porsche Moment?
While some try to save the world with advertising, others just perfect advertising's single target: selling stuff by great ideas which add virtue and value. For doing that you need an in-depth understanding of the brand, the consumer, the specific usages and attitudes. Not the glamorous 'commercial' fake life, but the down to earth,...[read more]
There's an App for That: Mobile is the Next Frontier for Brand Engagement
SourceMobile phones are rapidly emulating the capabilities of desktop and notebook PCs, serving as one of the three screens of the Golden Triangle that captures a bulk of our attention and interaction.As the social web evolves, attention is shifting away from destinations and migrating towards packaging and engendering micro...[read more]
Biz Growth Live Free Teleseminar: What's YOUR brand story?
Have you ever been at a presentation or workshop where the speaker has been so magnetic that you are able to retain and recite what you learned to others? The chances are that the facilitator or speaker used stories. Story telling in building your corporate brand, your employer brand, your internal brand or you personal brand is a great...[read more]
“Google likes to have a balance of good and bad for the viewer to see both sides. This can cause problems when a firm is trying to push down negative comments, threads or articles about their brand as it can appear Google rewards this negative links beyond their true value. However, there are strategies which can push these down.”
“Google+ is still in its infancy, it will certainly be interesting to see how this ends up working, and how artists and industry folk will use this new tool.”