social media tips posts, articles, and infographics

The 5 Worst Community Management Practices

May 15, 2012 by Steph Parker
with 1,332 views

With millions of people on Facebook, and Twitter alone, we're certainly familiar as a society. But, familiarity doesn't always equal expertise, and that very mistake can lead to putting bad processes into practice, particularly when it comes to social community management. Take a look at this list of worst offenses, and learn how remedying these situations will make your brand a knockout. [read more]

5 Top Tips For Successful Social Media Marketing

October 18, 2011 by Tammy Kahn Fennell
with 3,166 views

When it comes to a successful social media campaign, the key is to make sure fans, followers and connections aren’t just reading, but engaging in what you have to say. Often, engagement is thought of as being pro-active, but it’s equally as important to use tools that help organize and disseminate information to give you the best chance of getting a good response. And yes, you've heard it all before... but what have you actually done about it? Have you actually found a way to act on all the great advice there is out there? [read more]

10 Rules of Social Media

November 26, 2010 by Richard Meyer
with 15,790 views

Marketers struggling with their social media strategy may be having trouble because they haven’t yet grasped how to move from being a faceless corporation to a “friend.” Unlike the approaches of the past, these new “rules of engagement” for social media mean marketers need to adjust the way they approach consumers. Because... [read more]

15 Tips And Howto’s To Empower Your Social Media Career

November 26, 2010 by Isra Garcia
with 7,108 views

I’ve been asked several times for some students, that I should put together practical advice on going through the social media pathways and how to avoid the pitfall. Well the pitfall – meaning failure – is part of the game - However, I can definitely take some concepts that best have been worked for me through these almost 4... [read more]

4 Ingredients for Attacking (the Right) Social/Mobile White Spaces

October 25, 2010 by Marketing Leadership Council
with 256 views

Last week, I wrote about why so many brands seem to be hitting a sophomore social media stall. In short, they are failing to aim their social efforts at creating new-in-kind value for consumers around the brand. Spotting these sorts of white space opportunities is, of course, tricky. Because we’re talking about new-in-... [read more]

Granny Says: Give it up! 30 Reasons Social Media ROI Matters

September 13, 2010 by Pam Moore
with 2,795 views

People are hopping online by the millions. Tweeting, blogging, Facebooking, Placing, throwing FourSquare balls, catching Plurks and bizniks. Regardless of if you stand on the social media conversation, relationship, ROI, content, or brand awareness fruit box you are doing it for a reason. Why are you investing in social media? Why are... [read more]

Social Media Is Becoming A Commodity

May 29, 2009 by Dave Fleet
with 803 views

Anyone can do media relations.Â Anyone can pitch a journalist. Some people can even do it well. However, no-one in their right mind is going to hire your firm because you pitched a straight media relations campaign to them because everyone is pitching it.Social media is fast becoming a commodity, just like media relations. A few firms... [read more]