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"Blogging is less expensive than a psychoanalysis

June 17, 2008 by Laurent Blondeau
with 249 views
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And more efficient, probably. Imagine, one day, you're a little tired, out of work, troubled because you don't know how to handle with daily life : work, family, sport, children education, and so long. You're doing your best but no success and no real achievement. Right. That's your story, you, me, all. So, in a quiet state... [read more]

Entreprise 2.0 : un conte de fées ?

June 13, 2008 by Laurent Blondeau
with 302 views
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Eh oui, rappelez-vous, dans les contes de fées, il y a logiquement une histoire (qui se finit bien), une intrigue, une trame, des personnages, un héros, des méchants et aussi des fées (bonnes) qui aident le héros. Alors par rapport au monde des entreprises d'aujourd'hui, on peut imaginer tout ce monde... [read more]

The New PR: Clean, Green, Smart

June 8, 2008 by Jason Kintzler
with 402 views
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By now, you should know I'm a big proponent of social media for both PR and journalists alike. On the PR side, this new revolution is about more than just increased efficiency and open dialog, it's also a change in lifestyle for PR pros and an overall greening of the industry. The Scene We've all attended a press conference or trade... [read more]

Social Media Could Choke Newspaper Entirely

June 5, 2008 by Jason Kintzler
with 581 views
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It's true. So what can we do as news consumers  to ensure ethical journalism remains a part of our society?Last week I suggested those of us in the PR industry take time to PR It Forward. My thought is that those of us who are utilizing social media should share our knowledge (in a non-threatening way) with our closest journalist... [read more]

The Effects of Social Media on modern TV

June 4, 2008 by Laurent Blondeau
with 342 views
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Leave your old TV device, don't trust it anymore, as the colour times, and more recently, HD times, there's a new revolution out there : social voice. I tried therefore, times ago, to demonstrate some changes in TV world, and gave some points of view of what was our holy toy, in such social fields, and I must be right now in front... [read more]

Your Social Media Mission - PR It Forward

May 30, 2008 by Jason Kintzler
with 289 views
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From the amount of response to PitchEngine, it's apparent that the majority of social media adoption is coming from PR professionals, not journalists. While there are some early adopters like Wired Journalists and others in the media world, the most aggressive campaigns and exploration resides within the PR industry. From social media... [read more]

Web 2.0 is a kind of seventh wave

May 1, 2008 by Laurent Blondeau
with 215 views
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In 1989, I was aware about the last issue of Sting's art, because he had for a long time haunted my days and nights, when he was the leading icon of the Police, my favourite band for years. Several times, I saw myself playing with him, in an invisible scene, maybe in some kind of twilight zone… For his first solo LP, he succeed... [read more]

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