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The Best Presentation at SXSW
The SXSW session, Mythbusting: Engineering a Viral Video, focused on what the actual, attainable elements of a viral video were – and how they could be engineer and if it was even possible. How do you make a video that will become the next Gangnam Style? Every marketer, producer and brand has tried but it is usually the dad from rural Idaho, whose video was shot on a cell phone, who takes the cake.[read more]
Blow This Popsicle Stand: Insights from the SXSW Tech Career Expo
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Job fairs are usually known as events with less-than-impressive employers recruiting for less-than-desirable positions. This was not the case at all. Apple, Dell, Google, Salesforce.com and other notable tech, media, startup and other digerati -- about 70 companies present -- were out in full-force.[read more]
SXSW Panel: “Edit Me! How Gamers are Adopting the Wiki Way”
Last year I swore that I wasn't going to volunteer to speak at SXSW. Last year I had to cut my party time short in order to get some rest before my early morning session. But SXSW is showing itself to be like the mob: just when you think you're out…they pull you back in. I've ended up with two panels. Managing Communities that...[read more]
“Google likes to have a balance of good and bad for the viewer to see both sides. This can cause problems when a firm is trying to push down negative comments, threads or articles about their brand as it can appear Google rewards this negative links beyond their true value. However, there are strategies which can push these down.”
“Google+ is still in its infancy, it will certainly be interesting to see how this ends up working, and how artists and industry folk will use this new tool.”