metrics posts, articles, and infographics

New Framework for Social Media Analytics [Infographic]

April 19, 2012 by Mike Lewis
with 11,807 views

In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective. [read more]

Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness

April 5, 2012 by Mike Lewis
with 426 views

cybrain/shutterstock.com

Actionable Social Analytics is an evolving business discipline that studies social media metrics to help marketers use the findings to drive business intelligence. Going beyond measuring buzz, reach, retweets, likes and follower growth, social analytics aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels and empowers organizations to act on the derived intelligence to drive business results. [read more]

Human Media Metrics – Measuring Human Interactions on the Web

March 20, 2012 by Isra Garcia
with 1,688 views

Google analytics, awe.sm, Sysomos, Radian, TrackUR, Techigry, FlowTown or Brandschat - we all know that they help you to track leads, conversations and real numbers, but they also offer an opportunity to gather human information. Then, what areas should we paying attention to so we can measure human metrics? [read more]

The State of Social Marketing: Industry Trends in Social Media Measurement

March 1, 2012 by Mike Lewis
with 695 views

Because there are many ways to quantify the value of social media, marketers continue to struggle with social measurement. Based on the collective response of over 320 marketers reflected in our first annual report on The State of Social Media Marketing: Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012, we are starting to see clearly see measurement patterns based on industry, which are driven by the way they define social marketing success. In this blogpost we identify key social measurements that are most popular by industry. [read more]

If You Don’t Know What You Want, It Doesn’t Matter How Many People 'Like' You

February 5, 2012 by Melissa Foley
with 4,227 views

Photo by Luca Sartoni via Flickr

Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?Believe it or not, these measures are virtually meaningless. In fact, all measures are meaningless—unless they are tied to your goals. Think about it—an... [read more]

Track Metrics for 2 Million YouTube views in 48 hours

December 11, 2011 by Gopi Mamidipudi
with 683 views

Tracking the viral spread of a popular YouTube video. using free metrics tools on the Web. [read more]

Why Your Social Media Campaign May Be Doomed

December 7, 2011 by Hollis Tibbetts
with 349 views

Your organization's social media initiative is hobbled - potentially even endangered without integration software. It's nearly impossible for a business of significant size to get the full value of a social media initiative in place without using some sort of Integration software layer [read more]

It’s Not the Metrics. Your Marketing Just Sucks.

October 15, 2011 by Robin Cangie
with 2,608 views

Despite the increasing availability of tools to help them link their campaigns to the bottom line, the majority of marketing executives are dissatisfied with their companies’ ability to measure marketing and social media ROI. News flash: It’s not that you have bad metrics. It’s that your marketing sucks. [read more]

5 Ways to Measure the Success of Your Social Media Strategy

August 24, 2011 by Joshua Leatherman
with 2,458 views

Social media followers are not baseball cards, they're not meant to be collected. Their value does not increase with time, in fact, they have no monetary value whatsoever. You cannot sell them. The number of people you have in your network is not an indication of how profitable you will be. Why then do we work so... [read more]

Metrics That Really Matter

August 9, 2011 by Michael Lewis II
with 1,196 views

All business people want to see metrics and analytics. The problem is that most of these people do not understand the important metrics of social media. Check out what Metrics you should be monitoring and what they mean in the overall picture. [read more]

Social Media Hierarchy of Effects and ROI

July 27, 2011 by Angela Hausman
with 1,400 views

The social media hierarchy of effects helps guide efforts and provides metrics focused on spreading your message, supporting your brand, and creating a tribe. [read more]

Don't Just Question Authority. Question Marketing.

June 28, 2011 by Bruce Kasanoff
with 302 views

Are you wasting money on marketing? The answer is almost certainly yes. [read more]

My Thoughts on Social Media ROI

February 16, 2011 by Matthew Chamberlin
with 1,877 views

Lately I have been getting pulled into conversations with clients about how to measure their social media efforts. There are lots of differing opinions about WHAT to measure, what realistically CAN be measured and how to figure out whether the time and effort of implementing a social media strategy is worth it. As you might expect... [read more]

Slow Social Media: More Thoughts on What a Slow Social Movement Would Mean

February 14, 2011 by Rick Liebling
with 795 views

The “Slow Social” I’m talking about relates more to the results, or more specifically the way we measure results. I see it most frequently with brands who consider “getting to 10,000 followers” a Twitter strategy. And while many (most?) of the people who’ll read this post will nod and smile knowingly, this is still a predominant philosophy amongst marketers who should know better based on their position and the data available. [read more]

Measuring Social Sentiment: Part Art, Part Science

February 8, 2011 by Mike Spataro
with 6,031 views

Using technology to derive a “sentiment score” from the opinions expressed through user-generated content online can be extremely useful for organizations in evaluating a large data set of social brand mentions. It also can provide a straightforward way to segment and filter content based on positive or negative commentary. Sentiment scoring allows businesses to isolate the themes or issues driving consumer sentiment, and enables dynamic and illustrative reporting of trends and market reactions—or time-sensitive and reputation-threatening situations such as product recalls. [read more]

Social Media Analytics – Understanding Your Social Customer and Context

February 8, 2011 by Jennifer Roberts
with 3,637 views

Customers can be referencing and commenting about your company, your products and brand within a number of different contexts. Not only do companies need to have a more sophisticated view into their social customer but also the social network in which their products or services are being discussed, evaluated and referenced. This social landscape may cross industries, interests and categories. [read more]

Business Analytics and Cloud Computing on the Rise in Mid-sized Businesses

February 7, 2011 by Bill Ives
with 335 views

An updated IBM mid-market study shows new investments in the majority of companies surveyed for innovation and growth in analytics, cloud computing, collaboration, mobility and customer relationships and suggests that the economic recovery may be gaining traction. The survey included IT and business decision-makers at 2,112 mid-sized companies in industries such as banking, retail, consumer products, wholesale, transportation, industrial products and insurance in more than 20 countries. [read more]

Do Your Metrics Really Matter?

February 4, 2011 by Mark Price
with 1,867 views

...with all these numbers, it seems sometimes like we know less and less. The problem is that we do not tie the numbers we analyze to the actions we want to take with the business. As a result, too much time is spent analyzing data that will be nice-to-know, rather than developing insight that can improve customer relationships and drive the business forward. [read more]

Top-Level Metrics Are Just Candy for the Boss

February 4, 2011 by Nathan Gilliatt
with 1,096 views

Whatever tool you use, the first number it gives you—followers, post count, overall sentiment—is candy for the boss. The useful insights are deeper in the numbers, in the filters and cross-tabs that you use to slice and dice the data. Look at topics within sentiment within demographics on a subtopic deep dive. Compare with competitors and ask the why questions suggested by sudden changes. Then you might find something you can act on. [read more]

Metrics That Matter vs. Those That Don’t and Web Journal Mid January – Feb 1, 2011

February 2, 2011 by Marshall Sponder
with 184 views

So far, what I have been seeing is that mPACT is the best Influencer platform I’ve worked with but I’m still finding it challenging to translate the kind of queries I have used in platforms like Sysomos into something that works in mPACT. [read more]