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social media goals


The Importance of Keeping the End Goal in Sight in Social Media Strategic Planning

February 15, 2014 by Andrew Hutchinson

While it’s different for every business, return on investment can be difficult to quantify. You’re often working to develop and generate stronger brand relationships, rather than putting on the hard sell for quick returns. This is still possible through social media.[read more]


Social Media 2012: How ICANN Has Changed the Universe with gTLD's (or not)

January 13, 2012 by Bernard Martin

With the announcement on Jan 12, 2012 that ICANN is expanding the of number of gTLD’s & you can petition for your own custom domain extension you my be wondering if & how it affects your Social Media Strategy in 2012. Frankly, it doesn't. In Fact, because of how people now 'search' having a dot com address may be irrelevant. However, there's some very foundation level items that it does do that you really want to know about[read more]

In Social Media Rules and Education Aren't the Same

February 5, 2010 by Amber Naslund

Social media needs more training, not more rules. Guidelines are great, if they emerge from education. If they're they arrival point through which folks can get reminders or touchpoints or advisement. They do not, however, replace or negate the need for training and discussion. And I see far too many folks talking about putting...[read more]