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How the Digitization of Everything Is Forcing CMOs and CIOs to Evolve

January 7, 2014 by Brian Vellmure

digitization and business

Companies need to understand what customers want to accomplish, the motivations behind their actions – and be able to provide meaningful responses, at scale, across a growing spectrum of channels. Each time a vendor does this well, it raises the collective bar of customer expectations, until someone does it better.[read more]

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The Social Shake-Up: A New Breed of Marketer is Coming

April 24, 2013 by Paul Dunay
1

In this new era, business models cannot be limited to what legacy IT is able to support. Instead, all business systems, including monetization platforms, must adapt to deliver the experiences customers want. So I suggest the best way to prepare for this is to join me in attending The Social Shake-Up Conference. It’s meant to prepare you for changes that are occurring and give you what you need to succeed in this new era.[read more]

Are Collaboration Tools Part of the IT Infrastructure or Part of the Application Portfolio?

March 19, 2008 by Dennis McDonald
1

By Dennis D. McDonald I was interviewed yesterday by a Forrester Research staff member about how CIO's (Chief information Officers) approach the implementation of collaboration tools. We talked about the usual adoption issues related to “web 2.0” applications within the enterprise — culture, bottom-up vs. top-down,...[read more]

The FASTForward Blog » Is IT looking over its shoulder at Web 2.0? [del.icio.us]

November 13, 2007 by Stewart Mader

"Perhaps the IT pros looking over their should just turn around, embrace the change, and take a leadership role. This is the example set by IBM..."Link to original post[read more]

 
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